Search Engine Marketing (SEM) is chosen for several reasons, including:

Increased visibility: SEM helps increase the visibility of a website by placing ads on the search engine results pages (SERP) for relevant keywords.

Targeted audience: SEM allows for targeting specific audiences based on their search behavior, location, and other demographics.

Measurable results: SEM provides measurable results through tracking and reporting, allowing for easy evaluation of campaigns and return on investment (ROI).

Quick results: Unlike SEO, which can take time to produce results, SEM provides immediate results and can quickly drive traffic to a website.

Competitive advantage: SEM can give a business a competitive advantage by allowing it to outrank competitors in the search engine results pages.

Overall, SEM is a powerful digital marketing strategy that can help businesses reach their target audience and achieve their marketing goals.

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