What is the difference between brand identity and branding?

Brand identity refers to the visual and messaging elements that represent a brand and its personality. It encompasses all the visual elements of a brand, such as its logo, typography, color scheme, and packaging design, that together create a consistent image in the minds of consumers.

Branding, on the other hand, is a broader concept that includes not only the visual elements of a brand but also the overall experience that consumers have with a brand. It’s how a brand positions itself in the market, what it stands for, and what makes it unique. Branding also includes a brand’s values, tone of voice, and the way it communicates with its target audience. In short, brand identity is a part of branding, but branding is a much larger and comprehensive concept.

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