There is no single “best” tool for customer relationship management (CRM) as the best tool for a business will depend on its specific needs, budget, and goals. However, there are several highly-rated and widely used CRM tools that businesses can consider when evaluating CRM options. Here are a few:

Salesforce: Salesforce is one of the largest and most well-known CRM providers in the world. It offers a wide range of features for sales, marketing, customer service, and analytics, and is known for its user-friendly interface and robust customization options.

HubSpot: HubSpot is an all-in-one marketing, sales, and service platform that includes a free CRM. It is known for its easy-to-use interface, robust reporting capabilities, and extensive integrations.

Zoho CRM: Zoho CRM is a cloud-based CRM that offers a comprehensive suite of sales, marketing, and customer service tools. It is known for its affordability, user-friendly interface, and robust customization options.

Microsoft Dynamics 365: Microsoft Dynamics 365 is a cloud-based CRM and ERP platform that offers a wide range of features for sales, marketing, and customer service. It is known for its deep integrations with Microsoft’s other business applications and services.

Pipedrive: Pipedrive is a sales-focused CRM that is known for its intuitive visual pipeline management tool, which makes it easy for sales teams to manage their sales pipeline and track deals.

Overall, the best CRM tool for a business will depend on its specific requirements and goals. It’s important to evaluate multiple options and choose the one that best meets your business needs.

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