A CRM app, also known as a CRM mobile app, is a software application that allows users to access and use a customer relationship management (CRM) system on their mobile devices such as smartphones and tablets. A CRM app is typically designed to provide users with the ability to manage customer interactions, sales, marketing, and customer service while on the go.

A CRM app provides mobile access to all the features of a full-scale CRM system, allowing users to access customer data, update customer profiles, track leads, manage sales, and create and send marketing campaigns from their mobile device. Many CRM apps also provide push notifications for new leads, customer inquiries, and other important events, so that users can stay on top of their customer interactions even when they are away from their desk.

Some CRM apps also provide offline access, allowing users to access and update customer data even when they don’t have an internet connection. This is particularly useful for salespeople who may be working in areas with limited internet connectivity.

Overall, a CRM app provides a convenient and efficient way for users to manage their customer relationships on the go, helping to improve customer satisfaction, increase revenue, and build stronger customer relationships.

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