Amid the call for “Aatmanirbhar Bharat” or self-sufficient India, kitchen appliance brand TTK Prestige announced on Friday July 17 that it would not import finished goods from China after September 2020.
In a statement, the company said it had been working on a “Make in India” program for more than three years and had moved production of most of its finished products based in China to India.
Currently, only 10% are from China, prompting the company to take a strong stance on its sourcing policy in China, following the recent border skirmish with the Chinese military in the east Ladakh last month.
TTK Prestige’s overall strategy is to provide products made in India in accordance with the “Aatmanirbhar Bharat” vision. The brand will now ensure that the products are sourced from India, or from countries other than China.
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