Credit: NDTV

Credit: NDTV

Media reports about the demise of the Indian software industry are grossly exaggerated and very premature.

Let us take stock of the situation today. The Indian software export industry is about $110 billion. It employs around 4.25 million people. It has a 60 per cent market share of global outsourcing and is globally dominant. Of the 10 top software service companies globally ranked by market cap, five are Indian. Of the top five, three are Indian. All of them have a massive presence in India. Of the total number of employees, amounting to nearly 2 million, in these top 10 companies, about 70 per cent are based in India or travel out of India. The Indian offshore software industry dominates the software services world and has no parallel.

Concern has been expressed by certain observers saying that the software industry died on Friday after a short battle with digital technologies. If you look around, only one company has done well in the last one year, and that is Accenture. This is primarily because Accenture engages in enterprise transformation and at a pan-project level. With no proprietary technology to support, unlike an IBM, it is not tied down to specific solution sets, and so it has a lot more lateral flexibility than most other companies in its space. However, this does not imply that every other large company in this space is doomed.

At a time when the developed world is growing between 1.5 to 2 per cent a year, this globally competitive industry is growing between 7 to 9 per cent, more than three times OECD (Organisation for Economic Co-operation and Development) growth, and with most of its business coming from there! Despite Brexit, the banking crisis, and the threat of increasing federal interest rates, this is certainly an extraordinary achievement by any standard, especially when the industry has become massive and a universe in and of itself. When an industry is this large, it begins to reflect the growth of the economy and to grow 3/4 times the rate of economic growth is a significant achievement. To believe that a large industry can grow at 20/25 per cent a year in services with very low inflation is an unrealistic expectation.

Some commentators have stated gleefully that the end of the industry came when the business stalled in the last quarter and because they were unable to adopt a new stack of digital technologies. These all-knowing commentators seemed to lack a fundamental understanding of the industry because they made statements that the Indian industry would not have tanked if we had been able to embrace SMAC or Social Mobile Analytics and Cloud-based technologies early. The Indian industry has done very well on the legacy side of IT services. Web-based technology, which was cutting-edge not so long ago, is also now legacy! Indian IT also has a growing practice in SMAC.

While clearly dominating the global legacy segment, in the newer segments like SMAC, there is still plenty to be achieved. There are too many smaller players locally available across developed markets, while a few bigger players have also emerged. SMAC is certainly going to grow because it is all-pervasive and it permeates all technologies and most of the solutions have become horizontals. This is a natural evolution of the internet economy.

When the internet first burst forth, smaller companies in the United States enjoyed high valuations, took the lead, and then soon after that the Indian IT companies grew and took over in a very large substantial manner. Similarly, in SMAC, the Indian companies are now growing their skills, talking to their customers and evolving their practices. SMAC is permeating the entire offering across services, and in two or three years, SMAC will become the new horizontal layer.

Yes, in the last two quarters, growth has stalled – especially for the larger companies. But when you are an 18 billion dollar company with more than 370,000 employees, you are global, and you are growing at 6 to 7 per cent, in most countries of the world, they will applaud you for still creating jobs and for still growing. If you are a 10 billion dollar corporation working globally and growing at 7 to 9 per cent, and enjoying profit margins in excess of 20 per cent and generating free cash flows when the world’s growth is so slow, in most countries of the world, people will applaud you and buy your stock.
What is happening to the IT industry in India is a mismatch between people’s expectations of high growth on a very high base and the hostile external environment with rapid technological change. Certainly, the growth rates of the past are no longer feasible, and most of the large global IT service companies will grow in the range of an estimated 2 to 10 per cent. The Indian offshore players might grow at rates in the range of 7 to 10 per cent. One must understand that the growth in revenues of 7 to 9 per cent with an offshore model actually implies a growth of 11 to 13 per cent on a comparative basis for a purely onsite oriented company, in terms of hours that are actually utilized and billed. The use of revenues alone to map the growth of Indian IT is not the right measure, and neither is it right to compare the growth rates with companies in the West which are more or less local companies with local practices. The total hours billed is the pre-eminent parameter when the billing rates can vary from an offshore rate of 20-24 dollars an hour to an onsite rate of 70-90 dollars an hour for the same kind of work.

As far as technology is concerned, such shifts have happened before and Indian companies have done very well when faced with change since they have a younger and more trainable workforce and are much responsible with costs. They are the only companies that can handle the entire gamut of technology work in large global enterprises from main frames, AS 400, Cobol, UNIX, and C++, to web-based technologies and now SMAC. You will be truly surprised by how large these legacy systems are, and how much of the world’s largest economies still rely on them. The total installed base of software on which global corporations operate is around $4 trillion, and this is not going to disappear tomorrow. Yes, the nature of work will slowly evolve, as it has often over the last 20 years, but Indian IT companies will understand this evolution and will manage the change.

At the end of it, Indian offshore companies are poised to assimilate new technologies. As when the internet economy first burst onto the scene, these companies are slightly behind the curve because they are still handling large complex systems. However, the skill levels here are tremendous, the management is extremely robust, the quantum of cash on the balance sheet is gargantuan, and they control high market caps that allow them to make acquisitions. This will make sure they continue to dominate the industry for at least the next 3 to 5 years.

All talk of demise based on a quarter or based upon a lower growth rate are figments of overactive imaginations.

(Mohandas Pai was the CFO and then the head of HR at Infosys. He is now Chairman, Aarin Capital Partners.)

Disclaimer: The opinions expressed within this article are the personal opinions of the author. The facts and opinions appearing in the article do not reflect the views of NDTV and NDTV does not assume any responsibility or liability for the same.

Disclosure: Mohandas Pai is an investor in NDTV Convergence’s e-commerce site,

Behind every great product, there is a great man or woman. Ditto for the programming languages. Each programming language was developed by a man/woman who sought to think different. Some made it to the top of the charts while other fell by wayside.

Here are the top 10 programming languages and their inventors :

1) Java – James Gosling

Java is one of the most popular programming language making to the top of the charts for six years running. Java was invented by Dr. James Arthur Gosling who is also known as the father of the Java programming language. Dr.Gosling developed Java when he was working for Sun Microsystems between 1984 and 2010. Before joining Sun Microsystems he built a multiprocessor version of Unix for a 16-way computer system while at Carnegie Mellon University

James Gosling 2008.jpg

Java was supported earlier by Sun Microsystems and now by Oracle, who acquired Sun Microsystems in January 2010. Java is created with mission WORA, “Write Once Run Anywhere” and platform independence of Java is one such keys to its success. Gosling is known for his love of proving “the unknown” and has noted that his favorite irrational number is √2. He has a framed picture of the first 1,000 digits of √2 in his office.

2) C – Dennis Ritchie

Dennis MacAlistair Ritchie, an American computer scientist, created the famous C programming language between 1967 and 1973 while working AT&T Bell labs. Though it is past its heydays, C is still very popular and used extensively in system programming. It’s older than Java but is still popular among old programmers. The C Programming Language is also referred to as K&R C, after its authors and Ritchie was the “R” in K&R C, and commonly known by his username dmr.

Dennis Ritchie 2011.jpg

Dennis Ritchie is also credited for the creation of world famous UNIX operating system  with his long-time colleague Ken Thompson. Though not as popular as Microsoft’s Bill Gates or Apple’s Steve Jobs, he is known as the doyen of programming. In fact, he was in news recently when tech celebs wrongly tweeted his obit despite the fact that he died 5 years ago in 2011.

3) C++ – Bjarne Stroustrup

Bjarne Stroustrup is the inventor of famous C++ programming language. He was born on 30 December 1950 in Aarhus, Denmark and most noted for the creation and the development of the widely-used C++ programming language. Stroustrup has a master’s degree in computer science (1975) from Aarhus University, Denmark, and a Ph.D. in computer science (1979) from the University of Cambridge, England. His thesis advisor at Cambridge was David Wheeler


Stroustrup began developing C++ in 1978 (then called “C with Classes”), and, in his own words, “invented C++, wrote its early definitions, and produced its first implementation… chose and formulated the design criteria for C++, designed all its major facilities, and was responsible for the processing of extension proposals in the C++ standards committee.” Stroustrup also wrote a textbook for the language, The C++ Programming Language.

4) Python – Guido van Rossum

Guido van Rossum, born 31 January 1956 is a Dutch programmer who is best known as the author of the Python programming language. In the Python community, Van Rossum is known as a “Benevolent Dictator For Life” (BDFL), meaning that he continues to oversee the Python development process, making decisions where necessary.


Python is the favorite language of hackers, security researchers, and pentesters because of its structural stability and usefulness in developing exploits and tools. Hackers like it because its syntax is clear and expressive. Python is designed by Guido van Rossum of CWI. You can learn Python with a single image here.

5) PHP – Rasmus Lerdorf

Rasmus Lerdorf (born 22 November 1968) is a Greenlandic-Danish programmer. He created the PHP scripting language, authoring the first two versions of the language and participated in the development of later versions led by a group of developers including Jim Winstead (who later created, Stig Bakken, Shane Caraveo, Andi Gutmans, and Zeev Suraski. He continues to contribute to the project.

Rasmus Lerdorf August 2014 (cropped).JPG

PHP is not considered as a programming language but it is used extensively to power the web. PHP was originally created by Lerdorf in 1995. The main implementation of PHP is now produced by The PHP Group and serves as the formal reference to the PHP language. PHP is open source and used by internet giants like Facebook and Wikipedia as well as for CMS like WordPress and Joomla. The full form of PHP is Personal Home Page.

6) Perl – Larry Wall

Larry Wall (born September 27, 1954) is a computer programmer and author, most widely known as the creator of the general-purpose, and dynamic programming language. Perl rose to fame because of its excellent text processing capability. It is still the primary language used to develop reports, scripts on UNIX systems.

Larry Wall YAPC 2007.jpg

Besides Perl, Wall is the author of the rn Usenet client and the widely used patch program. Wall developed the Perl interpreter and language while working for System Development Corporation, which later became part of Unisys. He is the co-author of Programming Perl (often referred to as the Camel Book and published by O’Reilly), which is the definitive resource for Perl programmers; and edited the Perl Cookbook. He then became employed full-time by O’Reilly Media to further develop Perl and write books on the subject.

7) JavaScript – Brendan Eich

Brendan Eich (born 1961) is an American technologist and creator of the JavaScript programming language. Besides inventing JavaScript, Eich also co-founded the Mozilla project, the Mozilla Foundation and the Mozilla Corporation, and served as the Mozilla Corporation’s chief technical officer and briefly its chief executive officer.

Brendan Eich Mozilla Foundation official photo.jpg

Purists would hate if I call JavaScript a programming language but it has been immensely popular for its wide range of applications. The best feature of JavaScript is its immense libraries like jQuery and node.js. JavaScript was designed by Brendan Eich and developed by Netscape Communications Corporation to power Netscape Navigator web browser. Having originally joined intending to put Scheme “in the browser”, Eich was instead commissioned to create a new language that resembled Java, JavaScript for the Netscape Navigator Web browser

8) Ruby – Yukihiro Matsumoto

Ruby was first designed and developed in the mid-1990s by Yukihiro “Matz” Matsumoto in Japan. Besides being the chief designer of the Ruby programming language he also developed its reference implementation, Matz’s Ruby Interpreter (MRI). His demeanor has brought about a motto in the Ruby community: “Matz is nice and so we are nice,” commonly abbreviated as MINASWAN.

Yukihiro Matsumoto.JPG

Ruby is influenced by Perl, Ada, Lisp and Smalltalk and designed for productive and enjoyable programming. Ruby is mostly used for web application development and used by major websites like Twitter, Hulu and Groupon.

9) Lisp – John McCarthy

John McCarthy is credited with developing the second oldest high-level programming language, Lisp. Lisp stands for List processor.

John McCarthy Stanford.jpg

Besides developing Lisp, he coined the now famous term “artificial intelligence” (AI). He also developed the Lisp programming language family, significantly influenced the design of the ALGOL programming language, popularized timesharing, and was very influential in the early development of AI.

10) Pascal – Niklaus Wirth

Niklaus Emil Wirth (born 15 February 1934) is a Swiss computer scientist, best known for designing Pascal programming laanguage, and for pioneering several classic topics in software engineering.

Niklaus Wirth, UrGU.jpg

Wirth was also the chief designer of the programming languages Euler, Algol W, Modula, Modula-2, Oberon, Oberon-2, and Oberon-07. He was also a major part of the design and implementation team for the Lilith and Oberon operating systems, and for the Lola digital hardware design and simulation system.



Due to technology like Photoshop, jQuery and other related proficiencies, web designers’ skills have become a major concern nowadays. Becoming a leader in web designing arena is not a piece of cake for everybody: The process demands a hands-on grip on every step of the web design. The website designer is familiar with all the newest market trends and strives to bring innovation while developing more productive solution.

Helping people is our primary aim. Thus, this post holds all the useful tips that can help you become a successful web designer, if you manage to master all of them. Let’s proceed with the handy website designer tips:


As the most demanded option for the designers, Photoshop has been utilized for many years now. Many expert front-end developers being acquainted with this software program know thoroughly that how to play with it to extract the utmost graphics from the number of PSD files. The execution of different tasks with Photoshop has become simpler and the credit goes to all 3rd party plugins who made it possible.

Start Designing With HTML/CSS Code

The designers acquainted with HTML & CSS code try to initiate designing process in the browser and this is all they do bypassing their Photoshop process. HTML design is needed for the coding. Before you tackle all that, you should know HTML & CSS basics.

CSS Frameworks

Some prominent frameworks like Foundation, Bootstrap, and other related frameworks can help you to attain expected results exact to the imaginations. These credible sources come up with numerous friendly features and advanced programs required to form the applications. Their presence in the web designing realm has proved to be the useful choice for the web designers especially when it comes to constructing applications.

Right Color Utilization

Never go with the copied color scheme which other designers have already used. A lot of research over the web is necessary to build the appreciable color schemes, so take some time and choose the best option to fulfill your project needs.

Go With Responsive

The responsive design or layout is also referred to as media queries, flexible images, and fluid grid. Hence, you must be aware of all these terms and what they actually represent to ensure the decision you have taken is actually right or not. Ultimately, responsive design offers a remarkable compatibility with almost all smart devices, their supported browsers, and platforms without losing the real existence of images or text. This is a needed approach these days to get more and more traffic, so avoiding it may take you closer to the risk.

Promoting Yourself Is Also Imperative

Now, the question is how to promote your business and which mediums will help you easily execute these tasks. We are here to help you know the right ways via this post, wherein we are going to explain a few indispensable yet effective things beneficial to promote yourself globally:

Add Portfolio

Adding this section to the website is exemplary in order to display the successfully accomplished work done in the past or recently. It’s good to show your proficiency across the world. If you haven’t dealt any great work in the past, then also you should continue thinking about it to insure that you are ready for all project handling needs, simple or complex.

Get Ready for Social Media

Social networking sites have a broad network these days. Hence, these are the perfect ways for the seekers to find relevant jobs exact to the expected demands. Regardless of social media platform, it’s better to confirm that the created profile over there is summarized, clean, and attention-grabbing so that viewer can easily impress and contact you soon.

Include Your Potential Clients

Almost all interested clients ask your previously achievements and work that you have successfully delivered. So, prepare a list of your reliable clients and add them to your site so that the new users can understand what kind of work you have completed in your past journey.

In the cutthroat digital world, technology is ever-evolving. Hence, any web designer should be familiar with all the latest changes and strive to learn new ones in order to remain ahead of the pack.


Indian ecommerce

Credit: Livemint

What will the endgame look like? This question is probably keeping Flipkart, Snapdeal, and Amazon awake.

We have seen globally that e-commerce is a winner-takes-all market. Since there is little differentiation or customer loyalty, only one thing matters—discounts. For the most part at least. Which in turn boils down to “who has more money to give away”. That simple. The one who lasts longest wins. Everybody else loses, and likely does a fire sale.

In the past, Flipkart and Snapdeal were able to raise huge sums of money, presumably promising investors that Nirvana (aka breakeven) was just around the corner. However, despite the huge capital raises, we all knew that access to funds was not unlimited. Investors, howsoever optimistic, would’ve to be convinced that they will get an attractive return. There was no “I will back you till you win” scenario, and we were waiting to see who lasts longest.

All that changed with Amazon’s entry. It is not just that Amazon has access to large amounts of capital, which it certainly does. What changed is that the parent ( Inc.) is willing to back its Indian entity till it wins. And that is the key point—“till it wins”. Not if it makes sense, but till it wins.

That changed the game totally. First, the new investors in Amazon’s competitors will find it much harder to convince themselves that they will be able to outlast Amazon. In other words, if you know you are going to lose, why even try?

That explains why Inc. keeps announcing that they are backing the Indian arm with billions of dollars. And that they will continue to do so. There is no other reason why Amazon would publicly announce its investment decisions. After all, US companies are known to be tight-lipped about their investment plans. So when Amazon said that it was investing $5 billion (in two recent announcements) in the Indian arm, it was not an innocuous thing. It was a message to investors in Amazon India rivals: stay away from investing or be doomed.

So is the goose for Flipkart and Snapdeal cooked? Well, things are rarely that simple in business. So here is an alternative end game: what if they manage to get an equally deep-pocketed investor who will invest till they win?

That is what makes the deal news of a potential investment by Wal-Mart Stores Inc. in Flipkart so interesting. It is not just about the investment. It is about the signal you are sending: Flipkart will also fight till it wins.

Right now, this is speculation since we don’t know the status of a Walmart-Flipkart deal, and what the contours are. Is Flipkart going to be Walmart’s horse in the race against Amazon? We don’t know the answers, but we are pretty sure these are the thoughts in the minds of Flipkart founders Sachin Bansal and Binny Bansal.

This is what game theory is about: how you make moves in competitive situations where the outcome depends critically on your competitor’s moves. Here, signalling is just as critical as the actual action.

Walmart is quite familiar with these ideas. Here is an interesting example of how it uses these ideas. Walmart positions itself as a ‘low- cost’ player and would not like another player to sell cheaper. But it also wants to make profit. So, how can Walmart prevent competitors from pushing the prices down too far?

Any attempt to do that would appear unsavoury and be possibly illegal. It does that with its benign-looking “Price Matching Policy”, which states that will match the price of any online retailer. That removes any incentive for a competitor to try to be cheaper than Walmart. Ironically, this “low- cost promise” effectively prevents prices from sliding too much.

Will a savvy player like Walmart give unconditional backing to Flipkart? It’s hard to say. What happens in a scenario where it matches Amazon’s assertion that it is here to win? There is no clear endgame, as many scenarios are possible. At some point, if Amazon believes that the price of a scorched earth battle is too high, it might sue for peace and move to merge with Flipkart. If that happens, both parties will win.

But not everyone will be happy. What if the acquisition price causes losses to the more recent investors? How much say will they have? Will they prefer it to be a long-drawn battle.

It will be interesting to see how the e-commerce battle shapes up. In the interim, as consumers, you would be well-advised to make the best of the big sales being run by online retailers. The sale will last only till the money lasts. Or, as retailers like to say, “only till stocks last”.

Mobile Application Development

Mobile Application Development

If you are a designer as well, you may know how essential the determination of Programming Languages in Demand. For each one of the individuals who don’t know about this reality, it is exceptionally critical to understand that the language can either prompt an awesome achievement or huge disappointment.

Mobile applications have transformed into a certain bit of one’s general everyday presence. Be it obtaining pieces of clothing, essential need and diverse embellishments, examining, music and movies, or getting messages et cetera – you ought to just tap on an application. It won’t not be more right than wrong to say that versatile applications are the cutting edge way to deal with contact potential social affair of individuals paying little personality to their physical territory.

This has fuelled another opposition among organizations to think of an application that can help accomplishing an unwavering position in the business sector. Also, organizations depend on the engineers for getting an easy to use, yet exceptionally captivating, application to anticipate losing a gigantic client base.

Since you know the language choice can effect a lot, you may ponder about the best languages to go for. Try not to freeze!! This post is a finished answer for all such questions, recorded with the Best Programming Language for Mobile App development to make advancement experience smoother for you.


Might you want to develop a web-fronted application for the portable customers? HTML is the one you can call tried and true course of action. This standard course of action will make it easy to implant the diverse data sorts, streamline input parameters, change the playing field of the system, and legitimize the variable screen sizes et cetera. It is good from the perspective of cost and profitability. Likewise, the desire to assimilate data is seriously shallower than taking in any new dialect from the scratch.


We should start with the befuddling area: creating programming is conceivable through Enterprise Java Beans, JavaScript, and Java. Be that as it may, from the three, Java is the one and only you will use for the versatile advancement. It is an item arranged for Mobile App Development that is most regularly utilized by designers to convey the best administrations to the ventures. The good thing is you can rely on Java from the execution point of view. This is the language that can be keep running with and without the program. Furthermore, this adaptability implies a considerable measure particularly as far as the product upgrade and reusing code.


In the event that you have to take care of business for building Android or Windows based applications, C++ language is the best response for all your article arranged dreams. This language is again among the best ones and Moon Technolabs has viewpoint as you can create applications for all intents and purposes any reason and for verging on each stage that is existing. The aptitudes of Programming languages for android app development are broadly accessible and this language is frequently a notable amount. It’s not something ultra-cutting edge or in vogue it’s been in presence for a significant long now even before the initiation of cell phones.


While each other firm on the planet was relying upon C++ for the progression, Apple continued with Objective-C as its fundamental dialect for programming. It is in like manner a superset of C-Language like C++. An expansive number of things are near similarly as convenience and it contains a significant measure of limits that especially oversee show limits, representation, and I/O limits. To keep it short, Objective-C is the basic part of the Apple’s structure for development and is facilitated into all the arrangement of iOS and MacOS.


Cocoa and Cocoa Touch is the Apple’s most recent APIs. Quick is the language utilized for composing codes for them. As per Apple, Swift is created to work alongside Objective-C, however it’s really evident that the organization would request that numerous designers deal with Swift for complete programming.

Swift by Moon Technolabs was fundamentally intended for dispensing with the likelihood of security vulnerabilities that has a tendency to emerge with Objective-C. If you need to begin with the way toward composing iOS Programming Languages, get on with Swift.

What’s more, on the off chance that you’ve been as of now creating iOS applications, it’s the best time to prepare your engineers to work with Swift. The motivation to coexist with Swift is the most recent declaration by Apple that says – “Quick will go open source this fall”.

Although the previously mentioned, your recommendations are constantly welcome. You should simply share your proposals and we will think of another post after an intensive exploration.

The Mobile Zone is brought to you in partnership with Strongloop and IBM.  Visually compose APIs with easy-to-use tooling. Learn how IBM API Connect provides near-universal access to data and services both on-premises and in the cloud.

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Her ne kadar herkes bu tür kızlardan hoşlanmasa da, bazı klişeler tavrı etkiliyor. Aptal olduklarını söylüyorlar. Ancak istatistiklere göre, sarışın kızlar sikişirken amlarından gelenin en iyisini yapıyorlar.
Gerçek ya da değil size bağlıdır, çünkü bildiğiniz gibi, herkes onun fikrini kişisel deneyime dayandırır. Bence sarışın sadece fikrini göstermiyor, göğüsleri ve amcıklarını siktirmeyi tercih ediyor.
Porno filmlerdeki sarışınlar yataktki tüm yeteneklerini göstermeye hazırlar. Sevdikleri için sakso yapmaktan mutlular. Sarışınlar anal seks denemeyi reddetmez, bu da partnerinin zevkini memnun eder.
Yüksek kaliteli bedava sarışın porno videolar, ne olursa olsun, her zaman hedefe gitmeyi mümkün kılan ve gevşememeyi sağlayan harika alemlerin yaşamını anlatıyor.
Yetişkinler için sarışın porno izlemek, dünyadaki bu konunun birçok hayranının asıl görevi olacak. Sarı saçlı kadınlar birkaç dakika içinde kontrol edilemez hale gelir ve aziz arzularını yerine getirir.

Searching for a top-notch web designer to build your next website, but clueless about the difference between CSS and CSI? You may be uneducated as well about other criteria for good web design.

That’s the point of the following guidelines. By covering some common design and front-end development considerations, these five topics may help you you grasp the important things to keep in mind as you begin your search for the right freelance designer.


This one doesn’t need much explaining. Having a good line of communication is important in every area of your business, especially when it comes to nailing down a UX design that meets your business goals effectively. Some people, however, let this fall by the wayside when choosing a web designer, which can lead to trouble later on.

So, if you are finding a freelance web designer on your own, pick up the phone and call before making any decisions.

Sure, it sounds old school, and tools like email and gChat are great, but you want to make sure this is a person you can have a conversation with, will listen to your concerns along the way and will follow up with questions of his or her own regarding the project’s specifics.

If the designer spends the whole conversation speaking over your head, using confusing tech jargon, this scenario probably won’t change and will cause problems for you down the line. A great designer will be deeply interested in you, the client, and your business and its needs, and will explore early on how those concerns can be worked into the eventual solution.

If you are using a freelancing site to find your designer, choose one that screens for communication skills in addition to technical design ability. Because these sites source from developers all over the world, sometimes something as important as language comprehension can get in the way of your project.

Your best bet here is to use a service like the recently announced Toptal Designers, which screens all applicants for language and personality from the beginning (before getting to more intense design tests later on). This way, you know the designer you get matched with will have the communication skills you need.


Speaking of languages, let’s talk about coding languages. A lot of the time, it can seem like web designers are speaking an entirely different language than you — and this is actually true for many designers who also have a little front-end coding experience.

Designers often broadcast their web design abilities by advertising their experience with popular front-end coding languages. Different languages are used for different products, and knowing the basics here will help you find the right freelancer for your project. For designers, the key languages to know are HTML, CSS and JavaScript.

Web design

The best place to start looking for what you want in your website is — surprise — the internet. As you are browsing, take note of other sites you like, so that you can show them to your designer. Don’t simply find a site you like and instruct your designer to build you a replica; instead, share a list of the specific features of the site that you’re drawn to.

Also, make sure to explore the websites of other businesses in your industry. What works and doesn’t on these sites? Finally, remember that while you do want a website that is aesthetically pleasing, having a nice design is not the sole purpose of your site.

You want to be able to sell your product or service. In other words, you don’t want visitors to view your site, see how nice it is and leave; you want your site to help users realize that they need whatever it is you are selling.


Always consider user experience when you’re working with your designer to build your site. Is it easy to navigate between all the pages on the site? Is the site’s setup intuitive? Is it easy to find your contact information? Can users browse without having to scroll too much? Side note: You never want them to have to scroll horizontally. And, digging deeper, is the site built on a functionally reliable CMS, such as WordPress? These are key things to find out before you go searching for a designer.

When you do select one, the functionality of past sites he or she has worked on is just as important as its look. Always ask for a portfolio and look through it online if you can. See if this person’s past work is still being used by past clients, and if not, try to contact the owner and ask why he or she switched. Can the designer communicate the story of the design?

What problems did it solve? How was the solution unique? You do not want a designer who habitually creates sites that are hard to use or employs technology that is behind the times.


Unfortunately, there is no standard price for how much contracting out your website will cost you. Plenty of software price estimation approaches exist, but a wide range of things affect price, including the skill set of the designer, his or her location, the amount of time your project will take and the specific features you require. You may also have to pay to bring in any additional freelancers or subcontractors needed to bring in to complete the project.

Plenty of articles will tell you to avoid paying too much or too little (you already know that!), but how do you determine what that means?

As you determine the budget for your site, remember to see it as an investment. A great website is a crucial marketing tool that will be available to answer users’ questions 24/7 without your having to pay overtime. Therefore, try not to view the money you spend as mere cost.

That said, it will be rare that you need to invest six figures into your site.

Determine how much you have to set aside for the development of your site, and be realistic about your goals. Get in touch with a variety of different designers to explain your project and get an average quote. If you find that designers are too expensive for your price range, turn to freelancing sites. You can find lots of articles online that list the best freelancing sites, so explore these options and find the best one that fits your budget.


Finding a great freelance web designer can feel like a big undertaking, especially if you are unfamiliar with the expectations and terminology of the tech or design industries, but this should not be cause for worry. People with all levels of technological experience hire freelance web designers all the time, and there are lots of tools out there to help you navigate the process.

The most important thing is to do your research, and that starts with understanding what a thorough research process should entail.

By Jonha Revesencio

Image credit: Shutterstock


Web Design

Credit: Thinkstock

Many ecommerce and website platforms claim to be so easy to use that even nontechnical folks can create an attractive website. However, if you are like most people, you are still probably going to need some design help if you don’t want your site to look like everyone else’s.

So how do you find a good Web designer – and by “good” we mean an individual or agency who has designed in your preferred Web platform, has a great portfolio, understands your business and goals, but won’t charge you tens of thousands of dollars? Following are eight suggestions, along with pricing guidelines and advice on where to find talented Web designers.

1. Know what you want – and what you don’t want. Before you go looking for someone to design your website, make “a list of websites you like and admire and why you like them,” says Bill Adkins, campus director, CodeCraft, a Web-development school and coding boot camp. “Pick a few you like for their aesthetic (perhaps it’s what you’re trying to look like), others for their workflow, maybe others for their function. This will help designers know your taste and goals.”

Also, ask yourself: “Do you want a highly visual, modern, trendy site? Do you prefer a more traditional, conservative site? Do you expect to make a lot of edits to the content regularly, or will the site only need to be updated by a developer once a year or so?” says Rosie Brown, creative project manager, Sterling Communications. “Once you know what it is you want to create and how you expect to maintain the site, you can screen designer/developer candidates based on the scope and long-term vision of your project.”

2. Check out the designer’s Web design portfolio/work. “Reviewing a designer’s portfolio and [current Web design] work is a quick way to determine if what they do suits your taste and matches what you are looking for in a website,” says Tomer Lerner, UX director, Webydo, a code-free website design platform for professional designers.

3. Ask for and check out references. “Referrals from business associates whose websites you admire are your best source,” says Lynn Amos, principal, Fyne Lyne Ventures, a Web design firm. So “when searching for a website [designer], ask for references from past [and existing] customers, and look at the sites they have designed,” says Lisa Chiu, owner, Black N Bianco, a children’s formalwear clothing company.

“Solicit recommendations from [people you know],” says Carrie Middlemiss, U.S. director of marketing, Metia, a digital marketing agency. “Find out if [they] would be willing to refer a Web designer/developer they’ve worked with in the past.” Ask “how well [the designer] communicated throughout the course of the project,” if the designer met deadlines and “whether or not they would work with them again.”

“If your business platform has a partner network, start by researching its recommended partners,” says Russell Griffin, senior director of design and solutions partner program, Bigcommerce. “A good partner marketplace will have a variety of agencies to review, complete with examples of previous work, expected budget ranges and the industries they specialize in.” And you know that they can design for that platform and are trusted by the vendor.

Once you’ve narrowed down your list, be sure to speak with at least two former or current clients.

“Timeframes for websites often extend dramatically, so it is essential that you speak to previous clients in order to understand if this was an issue for them,” says Simon Ensor, managing director, Yellowball, a Web design firm. “References can steer you away from agencies [or individuals] that are very good at selling but deliver projects poorly, or conversely, give you peace of mind [that you are hiring the right] agency.”

4. Make sure you hire a designer who has designed for your platform or CMS – or can help you pick a platform or CMS. “Look for a firm that has expertise in building sites on the [platform] or CMS that you’ve selected (e.g., WordPress, Drupal, HubSpot, Squarespace),” says Patrick Biddiscombe, CEO, New Breed Marketing. “Many of these companies also have partner ecosystems, so using a list of their partners as a jumping off point is a great way to generate a short list of [designers] that you know are properly accredited. If you haven’t chosen a CMS yet, find a firm that can support you in the decision making process on what CMS makes the most sense for your business and your goals.”

Regarding choosing the right platform for your online business or website, be aware that “some platforms are proprietary and template based (Squarepace, Website Tonight, Wix, etc.) while others (WordPress, Joomla, Drupal) are open source,” says Amos.

By Jennifer Lonoff Schif

Save is a high-end software provider based in India that makes your communication and transaction on the Internet more effective and useful. We at aim at infusion of the latest technologies. As a software development company we know how a website can take off with proper design, programming and SEO. We develop unique web solutions which ensure increased efficiency and competitive advantage for your business and thus to your end users. We specialize in web design & development, search engine optimization and web marketing, eCommerce, multimedia solutions, content writing, and customer relationship managing services. We build web solutions, which evolve with the changing needs of your business.