Online food ordering is a process of ordering food from a local restaurant or food cooperative through a web page or app. Much like ordering consumer goods online, many of these allow customers to keep accounts with them in order to make frequent ordering convenient. A customer will search for a favorite restaurant, usually filtered via type of cuisine and choose from available items, and choose delivery or pick-up. Payment can be amongst others either by credit card, Paypal or cash, with the restaurant returning a percentage to the online food company.
In May 2015, Eric Kim, a contributing writer for TechCrunch and CEO of RushOrder, reported that “of the $70 billion [takeout and delivery market], only about $9 billion (roughly 13 percent) is online.
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