NEW YORK, Feb. 8, 2017 /PRNewswire/ — Apalon, a leading mobile development company, is partnering with Caravan Stylist Studio during fashion week in New York with a unique Coloring Book for Me app activation. The partnership launches Thursday, February 9 at The Gregory Hotel (42 W 35th Street) and runs through Thursday, February 16. The Coloring Book for Me activation invites bloggers, fashion insiders, and hotel guests to color life-size images, interact with the app via tablets, and take home cards they can color at their leisure. Guests will also be able to schedule styling appointments and view the presentation of Caravan X Tabii, a zero waste capsule collection by Claudine DeSola and Tabitha St. Bernard.
Coloring Book for Me has 25 million users, who are rediscovering the joy of coloring on Android™ and iOS® devices. The app takes the adult coloring book craze off of the page and into users’ hands via their mobile device. With over 25 color palettes and numerous designs to choose from, the app helps users escape the chaos of their day as they color and edit their artwork in a matter of minutes.
“Adult Coloring Book Apps are all the rage as we rediscover the joy and calm of coloring. Whether you’re in your 20s, 30s, 40s or beyond, Apalon’s Coloring Book for Me is a product that will inspire and bring out the creativity in you. Creative expression and color are key inspirations and themes in the fashion community. We are thrilled to partner with Caravan Stylist Studio and The Gregory Hotel to bring our Coloring Book for Me experience to life during fashion week,” noted Lyle Underkoffler, General Manager, Apalon.
This marks the first time Apalon will have a presence during fashion week in New York. The creativity behind Coloring Book for Me is a natural integration for the Caravan Stylist Studio team.
“All of the dresses we created for Caravan x Tabii are a representation of color so this partnership with Coloring Book for Me is the perfect complement to the presentation. The Caravan at The Gregory always seeks to provide a creative hub for guests during the chaos of fashion week – people are running from one show to the next and this lounge offers a relaxing space where people can tap into their creativity by coloring, listening to a custom playlist by DJ Oreon and the Caravan team, and enjoying treats and hot chocolate by So Delicious,” stated Claudine DeSola, Founder, Caravan Stylist Studio.
An IAC Applications company, Apalon is a leading mobile development company with one of the largest and most popular app portfolios in the world, reaching more than 20 million monthly active users. A unique blend of passion and skills are at the core of the company’s DNA, driving the team to produce top-rated, award-winning mobile experiences for millions of people around the world. Apalon’s portfolio includes well-known titles such as Weather Live, Speak & Translate, and Pimp Your Screen. Learn more at www.apalon.com.
About IAC Applications
A division of IAC (Nasdaq: IAC), IAC Applications brings together a unique collection of award-winning technology companies to form one of the world’s largest distributors of utility applications, with its products downloaded more than one million times a day across desktop, browser and mobile devices. For more information about IAC Applications, its businesses and its products, please visit www.iacapps.com.
Coloring Book for Me is a trademark of IAC Search & Media Europe, Ltd. Android is a trademark of Google Inc. These and all other third-party trademarks are the property of their respective owners. No association or endorsement is implied.
SOURCE IAC Applications; Apalon