The year 2021 got off to a good start with the arrival of the COVID vaccines. This is certainly good news for many Indian travellers looking forward to a longer vacation in the coming months.
India, a country with a dazzling variety of culture, climate, food, natural beauty and more, is one of every traveller’s dream destinations. From pristine beaches dotted across a vast coastline to gorgeous mountain ranges, enchanting rivers, historical monuments and more, the country is full of amazing hidden gems for travellers to explore. Then there are lesser-known destinations that arouse excitement.
Leading travel company MakeMyTrip’s Republic Day campaign highlights the richness and magnificence of India’s many undiscovered attractions. The celebration encourages travellers to explore lesser-known domestic attractions.
With travellers heading for domestic destinations this year, MakeMyTrip is encouraging people to add invisible and unusual destinations to their travel list. The film conceived by the Mumbai / Delhi agency Glitch, encourages travellers to rediscover India.
As the campaign progresses, travel influencers will take the Instagram handle of MakeMyTrip to highlight unexplored travel destinations in their respective regions. You will be seen interacting with travel Instagrammers through roles, videos, surveys, etc.
They will also invite users to take part in a once in a lifetime opportunity to become MakeMyTrip Travel Ambassadors by submitting their travel stories as they explore the Hidden Gems of India. Four winners or four travel ambassadors will be selected to represent the North, South, East and West regions. The campaign will be active in the next few days.
The portal’s travel booking models have increased from month to month compared to the holiday and winter seasons. It clearly shows that internal travel is gaining momentum.
In the coming months, destinations like Shillong, Khajjar, Hampi, Alleppey, Chitrakoot, Kutch, Thar, and the Andaman Islands will see more buyers as travellers discover lesser-known destinations across the country.
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