When Robyn Fenty, known worldwide as Rihanna, launched Fenty Beauty in 2017, she set out to create a cosmetics company that “make women all over the world feel locked in”. Perhaps an unexpected consequence: the beauty line has given her one of the most exclusive titles in the world: multimillionaire.
Rihanna is the richest musician in the world and the second richest artist behind Oprah Winfrey. Most of his fortune comes from Fenty Beauty worth.
Fenty Beauty was launched in 2017 with the goal of inclusion. Its products are available in a wide variety of colors. The foundation is available in 50 shades, including darker shades that are harder to find for women of color and has been modeled by an equally diverse group of people based on their display.
Shannon Coyne, co-founder of Consumer Products Consulting at Bluestock Advisors, said many women feel that there is no range that is right for their skin tone. It was light, medium, medium-dark, dark.
During the pandemic beauty companies are worth more than ever. The stocks of the biggest beauty companies like Estée Lauder and L’Oréal have rebounded, hit all-time highs and are trading at a staggering 7.5 times annual earnings.
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