Is LinkedIn a social commerce?

LinkedIn can be considered a type of social commerce platform. Social commerce refers to the use of social media platforms for buying and selling goods and services.

On LinkedIn, businesses can use the platform to promote and sell their products and services to a professional audience, and users can also use it to research and compare products and services offered by different companies.

Additionally, LinkedIn has features such as company pages and sponsored content that allow businesses to market themselves and reach their target audience, which can be considered a form of social commerce.

While LinkedIn’s primary focus is professional networking, its features and functions make it a valuable resource for businesses looking to connect with potential customers and promote their products and services online.

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