Yellow Pages makes money through advertising revenue. Businesses pay to have their information listed in the yellow pages directory, either in print or online. The more exposure a business wants, the more they pay for advertising. Yellow Pages can also generate revenue through the sale of print directories and through the provision of additional services such as website design, search engine optimization, and social media management. Additionally, they may charge fees for premium listing placements, enhanced profiles, and other advertising options. In recent years, Yellow Pages has also expanded into digital services, such as online directory listings and mobile apps, which can generate additional revenue.

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