Social media has somehow become a part of our lives. This is evidenced by the fact that more than 80% of the inhabitants of this planet have access to the Internet. Over the years, social media platforms like Facebook, Instagram and more have emerged. They have evolved because user behavior is constantly changing. For example, a few years ago people were happier when they had few likes and comments on their posts, but now the same people are using different websites to get information, share tips and grow their business.
In short, these platforms are more important than ever because they are now being used for the benefit of the population. From well-known companies to large automotive and food companies, everyone today uses these websites to actively engage with their customers. In fact, some brands focus on social media business pages on their websites because that is where they have an audience.
Everything is changing so quickly that you wonder what will happen next? Are people switching to a completely virtual reality or are these pages exhausted and people losing interest in them?
Let’s talk about what future guru Jason Hope thinks!
1. Social networks help companies grow
Jason Hope believes the role of social media has become more important than ever, especially as it is now helping companies grow. Who in the world would have thought that these websites would help businesses sell directly? But that’s what is happening around us and almost everyone is doing it. Research shows that users believe in community sales and are ready to buy anything with WhatsApp or Instagram.
Take Instagram as an example. Everyone cares about the number of followers on the Instagram business site. The more subscribers you have, the more they trust this website and buy the products they want. If you compare it to a commercial website, you won’t get that big a sale because people can’t see the number of followers and check the likes or comments. They have few reviews online to trust when shopping on the site. Jason Hope believes this whole process explains why companies focus on their social presence, not their website and actual physical presence.
2. The fun is stronger than ever
Social networking sites were used to make old friends and connect online. However, things are not the same and these websites are getting stronger than ever with new features and functions that keep their audiences entertained. According to one study, the average user spends 2 hours and 45 minutes on social media every day. Now it is very clear that people are using Facebook, Instagram, Twitter etc. for interesting purposes. In addition, people prefer to visit the same website for information because they know how the news spreads like wildfire on this platform.
Hope believes these platforms will provide entertainment and information so that people can get stronger and have a very bright future. Take a look around and you will see almost everyone scrolling through your feed or tapping your Instagram post. In fact, Facebook and Instagram are the first things some people see right after they wake up. All of this makes it clear that social media is a bastion of people and won’t end anytime soon.
3. The role of mobile devices
Research shows that 91% of internet users prefer to use social media on their mobile phones. It works well for marketers as there is an advertising format for mobile apps on almost every social media platform today. Marketers today believe that customer loyalty makes their profits highly dependent, which is why they focus on building a community of loyal customers from their front page work. Jason Hope suggests that having a mobile app with targeted ads and a heavy social media presence is more important to growing a business than increasing website traffic.
It goes without saying that over 80% of internet users spend most of their time using social media apps instead of visiting websites. It changed everything for the company, and again social media helps them reach customers more than anything else on the internet.
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