Credits : timesnownews.com

India’s major consumer electronics and home appliance manufacturers such as LG, Samsung, Bosch, Siemens, Panasonic, Godrej Appliances and Haier posted the best sales of the past five years in August, which is good news for the Indian economy, which contracted 23.9% in the three months ended June 30, 2020.

The good news was that the top-selling products last month were large refrigerators, washing machines, high-end dishwashers and microwaves, indicating that discretionary demand is back.

Big companies have said that Independence Day sales in the e-commerce markets were “massive” and that the return of consumer finance has also helped. The companies estimate that they increased their sales 25 to 40% in August from the previous year, while sequential sales growth in July is more than 20%, the Economic Times reported.
“The demand continues to increase, we have published our best August performance in more than five years – a 40% increase in sales,” LG vice president Vijay Babu told Daily Business. LG Electronics is the largest appliance manufacturer in the country. Neeraj Bahl, CEO of BSH Home Appliances India, which makes Bosch and Siemens home appliances, said its performance in August was the best in a decade in terms of revenue and unit sales. “We hope the Christmas season is good, although Onam in Kerala has been relatively moderate,” Bahl told the publication.

The companies said the demand was more for high-capacity products: refrigerators of more than 300 liters, washing machines of more than 6 kg and products such as microwaves and dishwashers. Consumers also buy large TVs with screen sizes of 40 inches or more, according to the publication.

Panasonic India CEO Manish Sharma said the favorable monsoon, working from home, improving consumer confidence and increasing the number of new buyers in rural markets are driving this demand. Consumers in all markets prefer large-screen LED televisions to smartphones for streaming content, he said.

Every month, businesses experience a growing demand for televisions, appliances and personal care products due to changes in consumer habits. In fact, most large companies had reached pre-Covid activity levels in July. This had caused a shortage of certain products such as dishwashers due to a sudden increase in demand.

Eric Braganza, president of Higher India, told Daily Business that the brand had the highest sales on television in August. “This is despite the fact that 10 to 15% of the stores remain closed due to local closures. We are now optimistic about the Christmas season despite the contraction in GDP growth, thanks to the bumper harvest, rural markets are doing exceptionally well and there is a change in consumption patterns as well, ”he said.

If August is any indication, there may be a lot of holiday cheer for the big consumer electronics brands. The Christmas season, which begins with Navratri and runs through Diwali, typically accounts for 40-45% of the annual activity of home appliance manufacturers.

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credits : techrepublic.com

Zoom’s virtual background feature is a great way to change the look of your virtual meeting space, but the default options are limited.

Zoom’s virtual funds are one of the features that make it a great option for professionals who work and meet remotely. A green screen is not required and it only takes a few clicks or taps to hide a cluttered room from colleagues, friends and family.

However, the default Zoom background options are limited – depending on which Zoom app you’re using, you can only hide the room behind you with the Golden Gate Bridge, blades of grass or a photo of Earth from space.

Creating your own virtual Zoom background is simple. Click the plus sign next to the default image options and you can add any image you want. However, that does not mean that your custom image will look good.

Virtual backgrounds are supported on Windows, macOS, and iOS machines that meet the minimum requirements, although machines that do not meet these requirements can still use virtual backgrounds with variable output quality. Android devices do not support virtual backgrounds in Zoom.

First of all, if you don’t know how to use Zoom virtual backgrounds, you can learn how to do it with these TechRepublic tutorials for Zoom virtual wallpapers and iOS virtual backgrounds. Zooming in doesn’t actually restrict the size or dimensions of the image that can be used as virtual backgrounds, so any image will work. However, if the image you want to use does not match the aspect ratio of your camera, some parts will be cut off.

Each of the color bars in the 1280 x 1024 pixels image that I set as the virtual background should be the same width, but they are cut off at the edges because Zoom automatically centers the images.

In order for your images to fit properly and look good, you need two things:

1. An image that matches the aspect ratio of your webcam.
2. A high quality image that does not appear blurry when magnified.

To find the aspect ratio of your webcam in macOS and click on the Apple icon, About This Mac, Support, Specifications. A webpage will open with your system specs where you can look for information about your webcam.

In Windows 10, open the Camera app, then the Settings menu. Here you can verify and change your camera settings.

Most built-in webcams in modern laptops are either 720p or 1080p, which means they have a 16:9 aspect ratio. 16:9 images include those of 1280 x 720 pixels and 1920 x 1080 pixels. Some webcams have (or can be set to) a 4:3 aspect ratio, which includes images of 1024 x 768 pixels and 1280 x 1024 pixels.

Finding the right custom Zoom virtual background:

Once you know the aspect ratio of your camera, it’s time to find an image and this is where you can get inventive.

The key to picking the right image for use as a virtual background is important. If it’s too dark it may be hard to see. If it’s too bright or busy, it will distract from the call.

TechRepublic contributor Andy Wolber said he has had great results with a blank blue background with his Twitter handle on it — It’s minimal, not distracting, and provides essential information for those who want to contact him outside of Zoom.

Most people have a mobile device filled with photos and any of them can work as well. Just know that your mobile phone may not have the same aspect ratio as your webcam, so you may end up with images that get cut off, especially if they were not taken in landscape mode.

Lastly, there are stock photos and other images available freely online. When choosing an image from the internet, it’s important to make sure you have the rights to use it, so make sure the image source specifically says it doesn’t require licensing or attribution.

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Credits : swirlster.ndtv.com

Are you moving to a new house? Or, are you renovating your kitchen? Make sure your cozy kitchen is stocked with essential electronics. If you are an avid cook or someone fairly new to the art, having kitchen appliances will help you excel in various cooking processes without a lot of stress and effort. From your morning chai hour to a bowl of hot soup at your table, modern electronic kitchen appliances are a boon in your kitchen. So, to guide you with the useful and best-selling electronic gadgets for your kitchen, we’ve put together a list.
7 electronic kitchen appliances you must have:

Take these smart and functional kitchen appliances:

1. Prestige Delight Electric Rice Cooker

Cook steaming oatmeal porridge, soup, stew, pulao, idlis, and veggies seamlessly with this Prestige Electric Cooker in minutes.

2. Prestige Watt induction hob with push button

Ditch those gas cooking systems and embrace electronic cooking in your kitchen. This induction hob features a button panel and a one-year brand warranty.

3. Philips Viva Collection Mixer Grinder

With 4 jars of different sizes, multiple stainless steel blades, this Philips mixer grinder is available in shades of lavender and white on the body.

4. Kent Elegant Glass Electric Kettle

Make sure your morning tea is special to keep you loaded all day. That’s why you choose this Kent Electric Kettle with a transparent body, easy grip and single switch operating system.

5. Stovekraft’s Pigeon Bread Sandwich

After your morning tea, get a plate of delicious toasted sandwiches with a Pigeon sandwich maker. It has a non-stick aluminum coating.

  1. Wonderchef Nutri-Blend Mixer Grinder

Bullet blenders are a great option for making smoothies and shakes whenever you want. Wonderchef Nutri-Blend includes 2 different size clear jars and multiple blades for a better shake experience.

  1. Tandoori maker for Desire electric barbecue

Preparations for the weekend and tandoori have been linked for centuries. Opt for this tandoori machine with portable pattern, safe and compact cooking system for your weekend trips.

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Credits : edtimes.in

What comes to mind when we think of weddings? Sumptuous interiors, beautiful destinations, wedding dresses, wedding traditions and most of all delicious free food.

But have you ever imagined a video call wedding?

It sounds smooth, but lockdown made it possible.

They say marriage is a match made in heaven, but now it seems more like a match made on the internet.

This pandemic makes the world seem like the world has stopped, but where there is a will, there is a way and in a country like India where the wedding day is the most anticipated day for many parents, how can you stop this mega event?

Surprisingly, where almost all businesses are facing downsizing, marriage sites are thriving.
Experts say that many young people are putting off their wedding plans due to their busy work schedules. But because of foreclosure, most home-based professionals have a lot of free time and nowhere to go.

“Wedding From Home” is a great initiative from Shaadi.com to help people get married during this foreclosure. All the rituals and traditions of a great Indian wedding take place in the comfort of your home.

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Credits : thehindu.com

Like other industries, the construction sector was also severely affected after the national shutdown was imposed in late March. The unavailability of workers (mostly migrants) along with the rising cost of materials were other blows. Projects have stalled, lead times have been delayed, and several buyers have postponed their decision to buy a property.

Sales fell nearly 30% in the first quarter of 2020, says Rajesh Gurumurthy, senior director, head of strategic advisory, Tamil Nadu and Sri Lanka, at Jones Lang LaSalle.

Market sentiment in the second quarter of 2020, according to the Knight Frank-FICCI-NAREDCO Real Estate Sentiment Index, fell to a record low of 22. The sentiment score reached a low of 31 in the first quarter, but the impact of the crisis was becoming more evident in the second quarter, the sentiments slipped again.

According to Shishir Baijal, CMD, Knight Frank India, quoted in the report, some macroeconomic indicators showed marginal improvement. This, added to the upcoming Christmas season, has improved the feeling even though they still remain “in the pessimistic zone.” He says the few stimulus measures announced by the RBI and the government have provided breathing space, but there is a need for more demand stimulus measures, such as tax breaks for the purchase and rental of a car, home, ease of access to credit, etc.
After June, construction activities gradually resumed in many places. The RBI’s announcement of lower interest rates, reduced stamp duty and registration fees in many states, and the six-month moratorium on loans appear to have contributed marginally.

Many states already claim to have recorded more property sales compared to the March-June period, Gurumurthy says.

Signs of revival:

The first signs of a recovery in the residential market will emerge in the affordable and midsize segments of large cities, says Gurumurthy. “More than 50% of the potential buyers we surveyed are likely to buy their dream home in the next six months. The Hyderabad, Pune and Chennai markets provide indications of relatively healthy inventory management in terms of mean build time and YTS (years to sell). The first signs of recovery may appear first in the markets of southern Bengaluru and Chennai, ”he adds.

“Although there was an initial ambiguity among buyers, the Covid situation made many realize the importance of owning their own home,” says Eshwar N, Casagrand’s chief marketing officer. He adds that falling mortgage interest rates and some great deals are the reasons the real estate segment is seeing these signs of recovery.
With several states considering a reduction in stamp duty, this could work to the advantage of both builders and buyers. Maharashtra was the first to announce price cuts, and according to Prashant Thakur, director and research manager at Anarock Property Consultants, move-in homes are now the most attractive option for home buyers in MMR and Pune. “The combination of the GST exemption, reduced stamp duty, and lower interest rates on home loans (in nearly two decades) favors manufactured homes. When you factor in the ongoing incentives that developers offer, buyers who focus on manufactured homes have a clear advantage. “

In the under construction category, properties that need to be completed within the next 6-7 months are the next best option. While these are not GST-exempt, they are priced consistently 5-10% less than their move-in counterparts, Thakur adds, according to a recent report.

Developers have been forced to think beyond the repercussions and understand the changing needs of buyers, says T. Chitty Babu, president and CEO of Akshaya. The Chennai real estate market may see a turnaround due to the proposed expansion of manufacturing and commercial industries and activities in the state. “It will be important to understand the changing patterns of consumer behavior in the post-Covid era. Hygiene, safety, comfort and convenience will take center stage and their effect will rub off on developers, ”he says.
Centered in Chennai:

In Chennai, prices were unchanged between April and June this year, compared to the previous quarter. According to Insite, the quarterly report from real estate portal 99acres.com, the three-month period has seen increased interest from serious buyers (many of them opting for virtual tours) in projects that are nearing completion.

In terms of demand, more than 60% has been reported for houses priced below 40 lakh. Confirming the rise in the middle segment, Gurumurthy says there is a demand for ready-to-sell homes between ₹ 40 lakh and ₹ 60 lakh.

Localities with good social infrastructure and good connectivity in the northern and southern belts remain popular with tenants. Two-bedroom units remain a popular option, as do towns such as Sholinganallur, Thoraipakkam and Tambaram, which have a high inventory of properties below 50 lakh, according to Insite. Kelambakkam saw a sharp 9% increase in rents, year-on-year, due to its proximity to the Siruseri computer park and highway connectivity. Places like Pallavaram, Egmore, and Porur continued to be popular, reporting an average rent increase of 7% every year, year over year.

The affordable to middle income segment is ₹ 4,000-6,000 per square foot. segment, and has attracted the largest demand from home buyers in the IT industry. “This is the best performing segment in Chennai’s history. One of the main reasons this segment is recovering faster is the relative resilience of the IT industry over the past six months. The luxury sector has been the hardest hit and will be the slowest to recover, ”said Sharad Mittal, CEO of Motilal Oswal Real Estate.

Go forward:

In general, ongoing projects have been delayed and completion deadlines have been postponed indefinitely. Now, the developers are getting back to normal step by step. “We resumed construction once the labor and construction materials were available again. Work has resumed with new deadlines, ”says Eshwar de Casagrand.

Liquidity, already a concern before the pandemic, worsened after March as lenders delayed disbursements to buyers and developers. According to Mittal, projects will be delayed between six and eight months on average, and RERA has extended all project deadlines by six months. That is why buyers now prefer completed projects to projects under construction. “In the last two months, the business has recovered and the developers have 80 to 90% of the workforce on site. In the future, we expect fewer delays, ”he said.

The multitude of memorandums of understanding signed by the government, inviting investors to the state, may further stimulate demand for residential space in Chennai. “New project launches continue to be delayed, but real estate activity is expected to pick up,” says Babu. He adds that Millennials move into apartments in urban areas and are not open to PG searches or shared housing. “This year, affordable and mid-segment homes will see more demand than villas and luxury homes. The trend will change once things get back to normal. The homes ready will help jump-start the city’s housing market in the upcoming Christmas season, ”says Babu.

While residential property prices have been stable, Babu says a price revision “is certainly on the horizon.” A price hike is inevitable in the short term, he says, “Due to rising raw material prices, delays in approval of new parcels [usually take 12 to 18 months], ultimately leading to a deficit.

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Credits : whatech.com

Entrepreneurs believe that the dating app will create quite a stir in the business. Due to the COVID situation, Tinder improves the presentation of the user experience with subscription plans and offers various features to engage users. Many younger generations regularly use dating apps and update their profiles. The use of dating apps has made entrepreneurs think of launching a Tinder Clone app to improve their business.

What lights the spark?

Tinder is the solution that ignites the spark for entrepreneurs and by seeing the number of users qualify and the proposed solution to the problem. The same basic functionality is required in the Tinder Clone script with the improvisations based on the requirements. Entrepreneurs can earn money from the script using Google Ad-sense and in-app subscriptions.

How to choose the best dating script provider?

1. Script cost

The cost of the script is based on the quality of the script and the features. The quality of the script should be good with the basic functionality provided. The cost of the script will change depending on the domain and the number of servers that use it.

2. Cost-related functions

The functionality provided is related to the cost of the script, like multiple domains with Android and iPhone apps.

3. Assistance provided

Tinder Clone Script should provide support to customers after purchasing the script. Support be provided via skype and help solve the problem on the app / website.

4. Script developed with the latest technologies

The script should be developed with the latest technology to improve the user experience. The latest technologies like Laraval, Angular JS, Java and Swift.

5. Provide an error-free script

The script provider must provide the script without errors (that is, the script must not contain any errors in both the admin panel and the user panel.

These are the ways to select an appropriate script to start a business effectively. The features of the script are important for this along with the income generating techniques.

What are the income generating methods?
1. Subscription plan

Subscription plans are provided to users to enhance the benefits offered by the application.

2. Banner advertising option

Admin can configure banner ad options to connect to Google Ad-sense and generate additional income. Depending on the number of clicks and fees, Google will help you pay.

This is the income generating technique for starting an online dating business.

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Credits : ttnworldwide.com

Seera Group, the region’s leading travel services company, has launched a new data portal for industry partners, offering comprehensive information on future searches, reservations, and traveler behavior.

The portal was designed to allow tourism boards and other industry partners to better understand the customer journey at each point of contact and to project for strategic campaigns.

In order to support the entire travel ecosystem during the travel recovery phase, Seera Group works closely with partners around the world to identify the most valuable data sets to adapt the platform and label it according to your needs. The first phase of the portal rollout will focus on tourism board partners, with data provided by Almosafer, the flagship consumer travel brand of the Seera Group, the leading omnichannel travel brand in Saudi Arabia.

With VisitBritain as a launch partner, Seera seeks to further strengthen the group’s partnership with Britain’s National Tourist Board, which has focused on revitalizing the tourism sector by positioning the country as a top destination for Saudi Visitors.

Recent information from Almosafer shows that the number of flights booked from KSA to the UK doubled from 2018 to 2019. In addition, Almosafer saw a 19% increase in hotel bookings from Saudi travelers to the UK in 2019 compared to the previous year. London, Manchester and Birmingham have maintained their position as the top three UK destinations since 2018 for KSA travelers.

The new portal, developed by the Seera Group data and analytics team, provides VisitBritain with access to powerful data sets and projections of business results. Information about destinations will be provided, along with details such as preferred travel dates, length of stay, reservation periods, preferred cities, accommodation and airline preferences and other statistics in real time that will help VisitBritain make informed decisions and move forward.

The portal also provides information on traveler behavior during the Covid-19 era, including research trends, as well as data on interaction with health and safety information available on consumer platforms.

Louise Blake, vice president of data and analytics, Seera Group, said: “This information will allow a better understanding of the target audience and behaviors, thus helping our partners to deliver additional value. Through this portal, VisitBritain can track travelers’ preferences and activities, helping them foster a more in-depth customer experience by providing an enhanced personalized trip.

Sofia Santos, Country Manager for VisitBritain at GCC, said: “Tourism is also an extremely competitive global industry and initiatives such as Seera’s innovative information portal, which helps us access real-time data on tourism preferences. Travelers and future booking models will help position Great Britain as the destination of choice for visitors to Saudi Arabia when it comes to promoting travel once again in collaboration with strategic partners in the region.”

Partners can access Seera Insights data such as competitor performance, reviews, social charts, customer differential value, and preferred destinations that can help develop optimal strategies for the traveler and business.

In the second phase of the Seera Insights project, the platform will evolve to include information on data from other verticals of the Group, including information on corporate and government travel management through the Seera Lumi brand and in the future, as well as datasets from Seera’s Hajj & Umrah travel brand, Mawasim, and its destination management company KSA Discover Saudi, which will be available to partners from the entire ecosystem, including hotel chains and airlines.

Abdullah Aldawood, CEO of Seera Group, added: “In these times, when the travel industry has faced an unprecedented level of impact due to Covid-19, it is more important than ever that industry partners come together to support each other.”

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Credits : timesofindia.indiatimes.com

With the COVID-19 outbreak and national shutdown, our homes are no longer limited to the space where we rejuvenate and spend quality time with our families. In fact, today it has also become the place where we work, study, exercise, organize virtual parties and recreational activities. This is perhaps one of the reasons that more and more people are investing their time, money and creativity in transforming their home to give it a fresh, happy and peaceful environment.

A new love for “home” since Covid-19 outbreak.

The pandemic has made many realize that there is really no place like home. Since people spend a lot of time at home, they want to make sure it is a calm, warm and welcoming space that can withstand the stress and anxiety of our lives. “Staying home is the message we have heard over and over during this unprecedented time. Home has always been the foundation of our lives, but suddenly its importance has grown by many folds. The house is so much more special now. It is a safe and comfortable place for family, well-being, work and play, even amid the hustle and bustle of life. It will also lead to the homes of the future being designed to be more adaptable, so that people live, work and spend more time there” says Anil Mathur, director of operations at Godrej Interio.

Invest in your home.
Whether it’s tidying up rooms, shopping for multi-functional furniture, or bringing plants and paint home, people are sure to show a little love for their home. “It has been more than 200 days since the start of the new normal, people are investing more and more in study tables, ergonomic chairs and other seating options such as recliners, ottomans and mattresses to create a comfortable work environment from home. Also, people are looking for simple ornaments or decorative items that can give their home a quick makeover” says Saloni Khosla, director of space design at Pepperfry. The new normal has led to an increase in sales of multifunctional furniture. “As people have many activities at home, they want their accommodation to be comfortable, efficient and elegant with aesthetic furniture and accessories” Rajat Mathur, Script Business Manager.

QUICK TIPS:
1. Brighten Up: Whatever your style, be sure to brighten up your work-at-home setup with quirky table and floor lamps.

2. Go Green: Bring ever-versatile plants and succulents to help you perfectly transform your home into a stylish green oasis. Hang the plants on strings or place them on an old ladder.

3. Layer It All: Amplify the comfort of your home with plush bedding, pillows, blankets, rugs and more in soft tones.

4. Recycle and Reuse: Don’t just throw away old furniture, use it to make magazine racks, tapestries, lampshades and more with needle, thread and glue.

5. Memories on the walls: Take some old photos, frame them and hang them on the walls to give a personal touch to your home.

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Credits : forbes.com

Point-of-sale financing – the modern item that allows you to pay for a new TV or dress in four installments instead of putting it on your credit card – has grown in popularity dramatically over the past two years, and the pandemic has propelled it to new heights. Australian company Afterpay, whose business is at stake in the program, has grown from a market valuation of $ 1 billion in 2018 to $ 18 billion today. Eight-year-old San Francisco-based startup Affirm is rumored to have an initial public offering of up to $ 10 billion. Now PayPal is entering the space. The new “Pay in 4” product will allow you to pay for any item that costs between $ 30 and $ 600 in four installments over six weeks.

Pay in 4 rates makes it different from other “buy now, pay later” products. Afterpay charges retailers approximately 5% of each transaction to provide its fundraising feature. It does not charge the consumer, but if a payment is late, they will pay a fee. Affirm also charges transaction fees to retailers. But most of the time, it forces users to pay 10-30% interest and no late fees. PayPal appears to be a less expensive hybrid of the two. You won’t charge consumer interest or additional fees to the retailer, but if you’re late on a payment, you’ll pay a fee of up to $ 10.

Serial entrepreneur Max Levchin started two of the top three players offering online point-of-sale financing in the USA. He co-founded PayPal with Peter Thiel in 1999 and started Affirm in 2012.

PayPal can hurt fee competition because it already has a dominant and highly profitable payment network that you can take advantage of. Eighty percent of the top 100 US retailers allow customers to pay with PayPal, and nearly 70 percent of US online shoppers have PayPal accounts. PayPal charges retailers a transaction fee of 2.9% plus $ 0.30, and in the second quarter, when Covid-19 shopped online like a rocket, it had a record $ 3 billion and profits of $ 1.5 billion. Its shares have exploded, adding $ 95 billion to market value in the past six months. In an economic environment where e-commerce is booming, “PayPal can grow 18% to 19% before waking up in the morning,” says Lisa Ellis, analyst at MoffettNathanson.

Data from Afterpay and PayPal shows that consumers spend more money, sometimes 20% more, when offered point-of-sale financing options. When PayPal launches Pay in 4 this fall, it will likely increase transaction size, and since they are already earning 2.9% on every transaction, the earnings will increase overall.

The online point-of-sale financing market has so far had millions of US customers. Afterpay, which expanded to the United States in 2018, has 5.6 million users. Affirm also says it has 5.6 million. Stockholm-based Klarna, 9 million, and Minneapolis-based Sezzle, has at least a million.

Separated from Pay in 4, PayPal has been providing point-of-sale financing for over a decade. They bought Baltimore start-up Bill Me Later in 2008 and renamed it PayPal Credit in 2014. PayPal Credit allows consumers to apply for a lump sum line of credit and today has millions of borrowers. Like a credit card, it charges high interest rates of around 25% and requires monthly payments. These consumer loans can present a high risk of default and PayPal does not hold most of them, transfers US loans to Synchrony Bank. (In 2018, Synchrony acquired PayPal’s extensive US consumer loan portfolio for approximately $ 7 billion.)

Last spring, as the pandemic spread rapidly and concerns about consumer defaults grew, PayPal halted lending. “Like many installment lenders, they basically stopped lending in March or early April” says Ellis of MoffettNathanson.

With Pay in 4, PayPal’s new credit boost indicates the business is becoming more aggressive in a volatile economy in which many consumers have performed better than expected so far. Unlike PayPal credit, PayPal will host these new loans on its own balance.

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Ola Foods, the food delivery unit of taxi aggregator Ola, has put aside plans to open Quick Service Restaurants Offline (QSR) due to the pandemic situation. Instead, it will expand its private brands into new categories such as biryani, pizza, self-help kits and healthy meals, a senior company official said.

Demand for food delivery has slowly and steadily recovered for food delivery start-ups like Swiggy and Zomato, and for cloud-based cooking brands like Faasos and Freshmenu.

According to analyst estimates, around 70% of the pre-covid demand is back for the online food delivery segment. However, consumer behavior and mindset has changed as startups like Ola Foods, Faasos, and Swiggy experiment with meal kits and ready-to-cook kits.
Pranay Jivrajka, CEO of Ola Foods, said the meal kit brand is currently in the pilot stage and plans to launch the full product in the coming months.

“The idea behind the Meal Kit brand is linked to our fundamental vision of making daily meals exciting and with this we enable our customers to also enjoy the experience of cooking their favorite dish without having to worry about the ingredients or the exact ratio you need to use on your plate, ”he says.

Faasos has recently expanded into the food kit space with similar dishes to read for the kitchen, such as marinated chicken tikka, Hakka noodle recipes, exotic pasta, and more. The Swiggy food delivery platform is also running a similar pilot in Bengaluru and Gurugram.
The demand for meal kits and ready-to-cook kits can be seen as an alternative to weekend dinners, which are now lacking in many cities as consumers are still reluctant to visit restaurants and pubs.

“There was a certain amount of wallet spending on restaurant meals, especially on weekends when people usually want to try new cuisines. But after the covid, restaurant meals were hit”, said a food tech venture capitalist, who asked not to be named.

The previous investor added that the same consumer who dines on weekends is now a new category of customer for cloud kitchen and food delivery startups.
But given that many of these consumers are still skeptical of the hygienic standards of ordering in a restaurant or cloud-based kitchens, it makes sense for them to order meal kits with specific ingredients.
For example, cooking pasta at home may require the customer to purchase exotic ingredients such as cheddar cheese, green onions, etc., but since this is an experiment, the ingredients may be wasted after the first use.

“Indians won’t be using chives and cheddar cheese in their daily cooking, so if you can provide consumers with portions of these ingredients, then they can just put them (the ingredients) together at home, so people feel safe doing this at home, and your need for indulgence is also satisfied”, added the investor.

Ola Foods is also expanding its existing food brands such as Khichdi Experiment and Paratha Experiment, Jivrajka said the Khichdi Experiment brand has already passed the million-order mark.
“We currently cover 35-40% of door-to-door delivery customers and plan to expand our coverage to meet 75-80% of the demand for urban food delivery. “Our plans to expand offline formats are now on hold and we will review them once the COVID situation improves”, Jivrajka said.

Ola Foods was launched in response to increasing competition in the food delivery market, particularly from its competitors UberEats. However, UberEats exited the Indian market and sold its food delivery business to Zomato India in January due to falling margins and heavy cash consumption.

Ola Foods does not add restaurants or cafes like its competitors Swiggy and Zomato, but rather operates a network of delivery-only kitchens, commonly referred to as “cloud kitchens”. The Ola Foods brand currently operates more than 50 cloud kitchens in six cities across India.
Ola Foods is a spin-off of Foodpanda India, which was closed by Ola almost 18 months after its acquisition. In May 2019, Ola ceased the activities of Foodpanda India.

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