Credits : Businesswire

Credits : Businesswire

 

STAMFORD, Conn. & NEW YORK–(BUSINESS WIRE)–Synchrony Financial (NYSE: SYF), a premier consumer financial services company, today announced that it has acquired GPShopper, an innovative developer of mobile apps that offer retailers and brands a full suite of commerce, engagement and analytic tools. Financial terms of the transaction were not disclosed and it is not expected to have a material impact on financial results.

The transaction further demonstrates Synchrony Financial’s commitment to bringing its partners enhanced digital offerings supported by advanced mobile application development and robust technology, data and analytics. Adding GPShopper’s mobile development expertise will be an integral part of Synchrony Financial’s efforts to further expand its mobile engagement capabilities.

Synchrony Financial announced a strategic investment in GPShopper in January 2015 and the companies have since collaborated on several well-received mobile offerings, including the Synchrony Plug-in or SyPi, a native credit feature that plugs in to a retailer’s mobile app. SyPi allows retailers’ credit cardholders to easily shop, redeem rewards, and securely manage and make payments to their accounts with their smartphones.

Today’s announcement further cements this partnership and will allow for continued development of new mobile commerce focused technologies. The combined mobile commerce and payments capabilities will offer the companies’ retail partners – ranging from the largest national chains and mid-sized retailers to smaller merchants and service providers – innovative solutions that are tailored to their businesses.

“The GPShopper team have built an incredibly dynamic business,” said Tom Quindlen, Executive Vice President and CEO, Retail Card, at Synchrony Financial. “As both companies achieved considerable success through our partnership over the past two years, the benefits of bringing them into the Synchrony Financial family became increasingly apparent. We look forward to the further development of SyPi and other mobile offerings, and we could not be more thrilled to have the GPShopper team join our organization.”

Alex Muller, Co-Founder and CEO of GPShopper, added, “Mobile commerce is driving the future of retail, and by joining forces with Synchrony, we can put our retail clients at the forefront of this transformation. This is an exciting and logical next step for us given our two companies’ shared commitment to leveraging technology to help retailers better engage with their customers. Additionally, our team will now have broader opportunities and greater resources to develop and deliver innovative mobile solutions for our retail partners.”

GPShopper’s accomplished and highly innovative team will now become a part of Synchrony Financial’s Retail Card sales platform, where they will join a team of professionals working on a broad range of technology-driven programs aimed at fueling their partners’ growth.

Morgan Stanley & Co. LLC served as Synchrony Financial’s financial advisor on the transaction.

About Synchrony Financial

Synchrony Financial (NYSE: SYF) is one of the nation’s premier consumer financial services companies. Our roots in consumer finance trace back to 1932, and today we are the largest provider of private label credit cards in the United States based on purchase volume and receivables.* We provide a range of credit products through programs we have established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers to help generate growth for our partners and offer financial flexibility to our customers. Through our partners’ over 350,000 locations across the United States and Canada, and their websites and mobile applications, we offer our customers a variety of credit products to finance the purchase of goods and services. Synchrony Financial offers private label and co-branded Dual Card™ credit cards, promotional financing and installment lending, loyalty programs and FDIC-insured savings products through Synchrony Bank.

*Source: The Nilson Report (May 2016, Issue # 1087) – based on 2015 data.

About GPShopper®

GPShopper is the leading mobile commerce and engagement platform for retailers and brands that want to create custom app experiences for their customers. GPShopper’s native mobile app solutions and proprietary SDK empower retailers to drive customer engagement and loyalty through multiple touch points, both digitally and in-store, using technology to transform the total retail experience. This is all done with an unmatched degree of scalability and security. Some of the world’s biggest retailers are part of the GPShopper family, including bebe, Crate and Barrel, Foot Locker, Michaels, Steve Madden, True Religion and more. GPShopper’s apps and mobile platform have been recognized as best-in-class by retail and technology leaders, winning awards from the National Retail Foundation (NRF), Direct Marketing Association (DMA), eTail, AT&T and Intel for excellence in mobile innovation. Forbes named GPShopper one of “Ten Companies Disrupting Their Industries with Technology in 2014”.

Credits : Trainingzone

Credits : Trainingzone

 

Today, there is hardly anyone in the world that does not use a smartphone. Right from school going kids till corporate professional and business entrepreneurs, each and everyone is addicted to their smartphones. The addiction is due to the services and comfort smartphone leverage to us. Earlier, the smartphone was simply a medium to communicate people sitting overseas. Today, it has become an indispensable part of our lifestyle. Right from shopping, booking movie tickets till hiring a cab, people have become totally dependent on a smartphone.

1. Best User Experience

iPhone is boasted for a dedicated user group. As iPhone customers are quite loyal with the app, it results in an increase in usage of iOS based application which indirectly boost the revenue of iPhone apps. Due to the seamless user experience it provides to its app users, app developers prefer to develop an app on iOS platform that would create a great impact on their earnings.

2.  Targets High Revenue Group

iPhones are designed for premium marketplace. People that falls in high-income group would prefer to buy iPhone. The reason for its high cost is high-tech features and experience that it provides to its end users that hardly any smartphone can avail in app market. So, people that desires better product and services would only pay such high amount rather than people having mediocre income.

3. Application Quality

As Apple holds entire hold on software and device manufacturing, iOS is a closed platform. Apple is quite stringent with its guidelines as far as quality is considered. So, app development company needs to follow the guidelines and protocols decided by Apple in order to make their app publish in the app store. The main reason why iOS receives higher preference by mobile app developers is because of limitation in device fragmentation and hardware fragmentation. Apple decides the guidelines for both hardware and software and so, there is hardly any difference found in the updated version. It makes it easier for developers to develop apps. Also, the adoption rate of iOS apps increases as compared to other OS.

4. Complexity Level

As iOS is quite a user friendly, development of UI/UX for iOS devices is quite streamlined. Frameworks are quite easy to use and this gives superior app user experience to users.

5. Stringent Review Process

Though iOS consumes huge time to publish an app in app store, the quality of an app delivered is out of the mark. Apple has strict rules and guidelines that it ensures are followed properly while publishing an app in iOS app store. Quality and user experience is the main focal point of review process in iOS app store.

6. Fewer Bugs

iOS based devices are followed with quite fewer bugs and this is one of the major benefit of Apple OS. iOS app development requires less lines of codes and so the bugs generated are quite less.

7. Better Visibility

The Apple store is organized into multiple categories and so rakings are given based on how efficiently a complex algorithm is used in an app. Ratings and reviews of iTunes store makes it easy for users to choose multiple apps.

Though there are multiple applications available in market on different platforms, the quality of applications delivered by iOS is unbeatable. This is why the iOS platform is highly approached by majority business and enterprise. So, if you are want to develop an app for business and expects high returns then iOS would be the wisest option to select. Get started now and earn fruitful revenue.

Credits : Windowsitpro

Credits : Windowsitpro

Companies sometimes need a quickly-built mobile app to fit a “right now” need, such as a last-minute customer service order-entry form app or something that will let customers easily sign up for newsletters. 

But instead of having to assign the creation of these kinds of basic apps to already overloaded developers, which can delay them from working on more business-centric development projects, an increasing number of IT vendors are providing tools that let non-developers assemble basic apps with a few clicks. Using these “low code” tools, non-developers can relatively easily assemble a collection of ready-made components into working apps using what are essentially the Lego building blocks of software.

This low-code market segment has been getting more attention in the last several years from vendors including Mendix, OutSystems, Appium and Pega Systems, as well as from Red Hat, which is already well-known due to its roots in its Linux and middleware applications, application development tools and other products and services. Red Hat’s low code product is called the Red Hat Mobile Application Platform

In the past, these low-code platforms have often been given a cold shoulder by some developers because they didn’t allow granular and complete control for app creation. 

Nowadays, however, that could be changing as some experienced application developers are finding uses for such tools for some for their own coding projects, Phil Simpson, the  JBoss product marketing manager at Red Hat told ITPro.com. One reason for the change in attitude is that the latest versions of the tools allow developers to switch between the actual code and the automated development features, allowing them to choose how an application is built. Previous versions didn’t easily allow steps that diverged from the processes included in the low-code platforms. 

“Developers certainly like to have control over the code that is ultimately delivered, and many of the earlier low-code, BPM [and other products] tended to hide the actual code behind graphical tools,” said Simpson. The newer generation of low-code tools is smarter and lets developers insert custom code and perform other tasks that weren’t possible in prior versions, he said.

“The intent is to give the developer the same degree of control over the code as they would have with the tools they currently use, but enable them to generate UIs and business logic much more quickly,” said Simpson.

By providing rapid app creation platforms for their development teams, companies can potentially increase developer productivity by enabling them to manipulate high level features such as user interfaces, business rules and process steps, while only writing code where needed for customization, according to Simpson. “Our BPM and mobile platforms include tools to create all these models and generate executable code from them.”

Leonie McGloin, Red Hat’s program manager for mobile products, said the company is seeing more decision-making about mobile apps development coming from the business side of companies nowadays, instead of just from IT operations. That’s where the low-code platforms can help to allow simple component-based creation of some apps by business staff members to free up developers to concentrate on mission-critical applications.

“More businesses are looking to the business side to solve some of a company’s problems,” she said. “It has led to the need for more self-service, giving the business side more flexibility to do their own coding.”

Much of the reason for the shift is the drive for digital transformation in business, said McGloin. “Mobile apps, they need to get to market faster. To do that, companies need more agile DevOps practices,” which can be provided through low-code platforms.

Red Hat has been offering these tools for what it calls “citizen developers” since it acquired FeedHenry in October of 2014 to add rapid app creation tools to the company’s Linux and middleware applications, application development tools and other products and services. By acquiring cloud-based FeedHenry, Red Hat aimed to bolster its tools for the onslaught of mobile devices that require new apps and services for users. 

At the same time, the low code tools won’t work for every development project, said McGloin. “In the context of the enterprise, there can be a lot of complexity on the back end,” but developers can still use these platforms as elements of what they are creating, she added.

“You can quickly create a mobile form with drag and drop components,” she said, but “when it comes to integrating an app into a legacy back end, that’s a little tougher and you need to work with IT.”

In the end, “I think the bottom line always is to consider the use case,” she said.

Credits : Mobilebusinessinsights

Credits : Mobilebusinessinsights

 

We are entering a new phase of mobile development and innovation with profound implications on business and our daily lives. It will be a transformative time where cognitive technology available through connected, high-speed networks (such as 5G), augments all our activities, providing deeper understanding and insights that have never been visible before. This knowledge will come to us in context — that is, where and when we need it— and will be available through a multitude of devices. Some of these devices are already on the market, while others are only in the vision stage. Many of the things we think of today as being immobile will require mobile development to make them accessible from anywhere. As processing capability shrinks in physical size, we can embed it into virtually everything — even our medicine.

The first phase of mobility provided the foundation for the coming day of mobile pervasiveness. It introduced hardware with the functionality of many different devices into a single device: a smartphone that could not only make calls, but also send emails and surf the web. The functionality came to us in the form of apps on our phones, then our tablets and now our cars and appliances. For businesses, mobile was used primarily as a channel to transact, inform or communicate with customers and employees. Most businesses today are in this phase of mobile development, although the range of apps is now exponentially greater than those available on the first smartphones.

The “new reality”

The greater opportunity for business and innovation resides in the phase that turns the power of mobile into the essence of what they do and how they do it. Maribel Lopez calls this the “New IT” in her blog, “Moving Beyond Digital Transformation To A New Cognitive Contextual World.” I call it the “new reality.”

When everything becomes mobile, actions, behavior and expectations evolve. Simply reflect on how mobile has already changed our lives. We no longer need a TV to watch a movie, a library to do research or a classroom to learn a language. We can access and see into our homes no matter where we are in the world. Bring into the picture analytics, cognitive technology and augmented reality (AR), and the future suddenly becomes more interesting. Information overlaid on any surface will reveal relevant information through words, images and multiple dimensions when and where it is needed. Not only will you be able to see into the refrigerator without opening the door, but you will also be able to know what has expired and replace it using a voice prompt. With enough experience and embedded learning, the refrigerator might one day restock itself, make product recommendations to suppliers and be our nutritional advisor.

Imagine a retail business that maintains zero inventory. Products are simply images available to try on or try out by merely putting on a pair of glasses or by looking into an augmented mirror. Tell the mirror your preferences and voila, the order is custom-designed and delivered to your home. According to Technology Review, Wayfair, Lowe’s and IKEA are already experimenting with virtual and augmented realities to bring this capability to life. Apply similar thinking to the production line and defects revealed by simply looking at the object with a mobile device. Defects are fixed using instructional overlays directly on the object, or better yet, with a simple command of “Yes, fix it.”

Enabled through a foundation of mobility, the field for business innovation has never been richer. And, when driven by cognitive insights, it has never been smarter. What does this mean for your business, product and way of working? Consider the three following strategies to effectively jump-start mobile development:

1. Approach everything you do with a mobile mindset

Mobility is no longer for customer transactions only. It needs to be envisioned and planned for the entire enterprise. Make everything mobile-friendly — your entire value chain and all stakeholders, your stores, your employees, your customers, your product and the machinery and processes you use to design, manufacture, ship and deliver that product.

2. The device is nothing without the data

The value of mobility increases exponentially when you bring in analytics and cognitive computing. It changes the device from being a channel to being a personal luminary that crunches quantum amounts of data into relevant and valuable nuggets of information.

3. Think in mobile speed

As much as it hurts to say, time is not on your side. Things are changing too quickly to wait for proven solutions. If you wait, your competitors will steal the competitive advantage, transform their processes and make your customer experience irrelevant. Embrace new technologies and mobile development and imagine what they can do for your business.

There are no crazy ideas, just lack of execution. Welcome to the new reality!

Credits : Appdevelopermagazine

Credits : Appdevelopermagazine

 

The transition from desktop to mobile computing is not a question of if, but when. According to Gartner, within the next five years, 70 percent of software interactions in enterprises will occur on mobile devices. Little wonder, then, that organizations that are just embarking on their mobile app development journeys can often be tempted to assume the voyage will be smooth sailing. After all, at the earliest stages their ambitions will likely be modest. Maybe they plan to start slow, with just one or two apps.

But not long after the ship has left port, an object looms in the waters ahead. “Nothing to fear,” the mobile project manager thinks. “My crew has navigated obstacles before.” Little does that manager realize that what looks like a minor hazard is but the tip of a much larger and more dangerous problem lurking beneath the surface. Before the project has time to change course, what started out as a leisurely cruise toward mobility has started to feel like a trip on the Titanic.

Melodramatic? Maybe. But the truth is that, much like that ill-fated cruise liner, far too many mobile initiatives have been sunk by lack of foresight. The pace of innovation is accelerating, yet if you rush full steam ahead into a mobility project without properly assessing the risks, you’re bound to run into trouble.

Iceberg ahoy!

In our Titanic / iceberg analogy, you can think of the part bobbing above the surface of the water as the mobile app itself. Most shops don’t run into much trouble there. Modern mobile development toolkits make it relatively simple to build multichannel apps that can be deployed to a variety of platforms, including Android, iOS and web.

Don’t be fooled, though. In today’s networked enterprise mobile apps, the much larger and riskier portion of the project lies beneath the surface, in the often-complex layer of interconnected services that make up the mobile backend. It is here where the real work happens – and unfortunately, it can be far too easy to underestimate just how much work will be involved in implementing it.

Judging by the UI alone, even a mission-critical enterprise app can seem deceptively simple. Such apps, however, typically need support from a myriad of backend services, ranging from authentication and identity management, to security and encryption, to data storage and retrieval, to integration with enterprise software like ERP systems or salesforce automation. As the complexity of the backend grows, an API management layer is probably in order, to help manage the overall lifecycle of the various components. All of these services require care and maintenance, further burdening IT and DevOps teams.

Further compounding the problem, it’s likely that the plan to start slow with one or two mobile apps was wishful thinking. As organizations of all sizes feel mounting pressure to achieve digital transformation mounting, demand for mobile apps increasingly comes from lines of business from across the organization. Before anyone realizes it, two mobile projects have become six, then six have become twelve…

It’s typically at this point that the hull of the mobile initiative really starts springing leaks. With multiple, uncoordinated mobile projects in the works, the organization’s total code base balloons to unmanageable size. Redundant coding efforts sap efficiency. In many cases, app dev teams will have made the mistaken assumption that existing middleware would meet their needs, only to find out that legacy web architectures are poorly suited to mobile. That sinking feeling soon sets in.

How to steer clear

Fortunately, there’s hope. As an industry, we’ve learned a lot since the early days of mobile app dev. By observing modern best practices, it’s possible to develop and deploy multichannel mobile apps in a way that’s not only efficient and consistent, but also low-risk – a methodology known as “app factory” style development.

One emerging pattern that’s enabling this approach is the use of model-driven development, a practice that will be familiar to enterprise application developers but has only recently been applied to mobile app dev. This development style uses software architectural models to abstract away the low-level complexities of programming, making it easier and faster to develop discrete application components.

These components can then be deployed as microservices that can then be composed into complete applications. The microservices architecture not only makes applications easier to deploy and scale, but it can also make them more secure by making it easier to patch and update individual components without service disruption.

Adopting these new methods can seem daunting. But fortunately these and other modern features are already available in modern mobile backend-as-a-service (MBaaS) platforms, such as Kony MobileFabric. By standardizing on such a platform across the organization, app dev teams can both minimize redundant efforts and concentrate on responding to changing business objectives, rather than the drudgework of maintaining a poorly integrated mobile backend.

The bottom line is that while too many mobile projects end up in Davey Jones’ locker, the journey to mobility needn’t be a doomed voyage. The sinking of the Titanic was the result of too much hubris; app dev teams shouldn’t make the same mistake. By correctly assessing the full scope of the task ahead, applying modern development methods, and choosing the right partners, it’s possible for organizations to avoid hidden hazards and keep their ongoing mobile initiatives for years to come.

Mobile web sites are a growing design issue. According to StatCounter GS, mobile web access has risen to 36.54% in the United States as of January 2017. Internationally, according to the same set of statistics, mobile phones have overtaken desktops as the primary means of accessing the internet by approximately 4%.

This means that companies seeking to reach customers need their sites to be easily read and navigated by smaller screens and devices that may not support Java or cookies. But what works best? And what should IT departments focus on when improving or developing mobile sites? Experts on the Forbes Technology Council have this to say:

1. Put Priority Content At The Top

Place high-priority content, such as phone numbers, address or directions, at the top of the website page, so that users can quickly get to it without having to scroll. Don’t fall into the trap of “stacking” low-priority content over high-priority content. – Andrew Kucheriavy, Intechnic

2. Foster An Environment Of Continuous Experimentation And Improvement

Good UI/UX is hard. Don’t imagine you’re going to get it right the first time. Experiment with alternatives as much as you can during development. Consider A/B testing technology that lets you run experiments to evaluate interface alternatives and to respond quickly to the findings. Implement continuous integration and deployment techniques that let you release improvements regularly. – Manuel Vellon, Level 11

3. Ask Users About What Works And What Doesn’t

It helps to know from people using it every day what works and doesn’t, so go straight to users and get their feedback. After all, you want people to use it, and there’s no better perspective than those that already do. – Chalmers Brown, Due

4. Don’t Make Mobile An Afterthought

An increasing number of people use a phone or tablet as their primary way to interact with websites. You can’t slap together a mobile site as an afterthought and expect to be successful: Mobile should be a first-class citizen from the start. Also, resist the temptation to suppress certain content completely on mobile. It may be much easier, but some visitors may never come to your site on a computer. – Jay Oliver, GeekHive

Credit: Shutterstock

Credit: Shutterstock

 

Back in early 2016, we had predicted that the year would see the euphoria around mobile app development die down. A year on, we asked 230 app developers for their opinions on where things stand. We came back with some interesting insights.

Mobile investments have become more and more rooted in ROI.

Like the founder of an SDK company told us, there is no reason to believe that your app is going to be successful. While transaction-oriented apps seem to work well for loyal customers, the ‘let’s build an app and they will come’ era, if there ever was one, has ended.

Back in 2015, 30 percent of the businesses built apps with specific revenue goals. In 2016, that number doubled. Sixty percent of organisations that invest in mobile do so with ROI in the equation. Mobile is mainstream, and the expectations are driven by hard numbers. Most enterprises seem to understand how to make mobile work and how to sustain the engagement on internal mobile apps (or have understood that web still works as well as, or better than, mobile in some cases).

Enterprises today understand mobile strategy and mobile design like never before. According to app development agencies that we interviewed, nearly 75 percent of their enterprise customers understand mobile strategy.

Surprisingly, app developers still feel that we are not past the peak of apps. More than 70 percent of the app developers believe that custom app development will still thrive within the enterprise. The inertia of their success with mobile for the last seven years perhaps clouds their opinion on how soon they have to look at the next big wave and ride it.

We predict 2017 to be the year of hyped expectations on apps that are ‘intelligent’. One in five app development agencies are investing in re-skilling themselves to build intelligent apps or bots. While only 3 percent of app developers believe that bots are app killers, 78 percent believe that bots and intelligent apps would be the next logical evolution of personalised computing, which was heralded by mobile. Twelve percent believe that bots and intelligent apps would be a bigger phenomenon than mobile apps.

Nearly 50 percent of app developers have received requests to build bots or intelligent apps within the last six months. But only 15 percent are skilled enough to undertake the development of intelligent applications. By the end of 2017, this could rapidly change. We expect at least 70 percent of the app development community to re-skill themselves to build intelligent apps.

Virtual and mixed reality as a category could see mainstream interest in 2017, even as wearables as a category gets relegated to a fad. Two out of three app developers expect virtual reality to become a mainstream technology in 2017. The app development community has not, however, written off the wearables category just yet – 35 percent of app developers think that wearables will continue as a niche category within the overall mobile device/apps space.

In the app SDK category, we see an increasing trend towards consolidation. Winners in each SDK category have largely been identified, and the category leaders exhibit growth strains as the segment within the app economy with the ability to pay is now a red ocean, with major players holding places firmly.

In terms of app development economics, 30 percent of app developers believe that they could get better price realisation in 2017. Twenty percent believe that there would be a decline in app development pricing. ContractIQ has been observing several app development bids on its platform, and the shift is clearly towards cheaper app developers as the risk and uncertainties with app development have largely been mitigated through acquired knowhow over the years.

Like in the past, this year too, we have published the rates we see on our marketplace across various markets for app development and some of the modern front-end technologies. You could find this rate card and other detailed stats in our report.

Credits : Adtmag

Credits : Adtmag

 

Virtual reality figures prominently in recent 2017 mobile development predictions and trends articles, and the emerging technology is getting a boost with a new VR development kit (VRDK) on tap from Qualcomm Technologies Inc.

Designed to work with the mobile platform based on the newly introduced Qualcomm Snapdragon 835 processor, the kit was announced by the Qualcomm Inc. subsidiary last week, just before the Mobile World Congress in Barcelona and the Game Developers Conference in San Francisco.

The company said the kit will give developers early access to the included Snapdragon 835-powered VR head mounted display (HMD), supported by an upgraded Snapdragon VR SDK.

Those developers will get a head start on the next generation of VR apps, which are becoming increasingly complex and immersive while at the same time being forced to deal with power consumption constraints and high performance requirements, Qualcomm said.

In addition to the HMD — with a two-megapixels-per-eye display, six degrees of freedom (6DoF) motion tracking cameras, two eye-tracking cameras, and 4GB LPDDR4 DRAM and 4GB UFS memory — VR technologies supported by the SDK include:

  • DSP sensor fusion
  • Foveated rendering
  • Fast motion to photon
  • Stereoscopic rendering with lens correction
  • VR layering
  • Advanced application profiling and power management

“With this new VRDK, we’re providing virtual reality application developers with advanced tools and technologies to accelerate a new generation of VR games, 360-degree VR videos and a variety of interactive education, enterprise, healthcare and entertainment applications,” said exec Cristiano Amon. “We see great potential for the exciting new experiences made possible by truly mobile, untethered virtual reality that’s always connected to the Internet, and we’re excited to help mobile VR developers more efficiently deliver compelling and high-quality experiences on upcoming Snapdragon 835 VR-capable products.”

Those Snapdragon 835 VR-capable products are expected to ship in the second half of the year, while developers can get a head start on providing apps with the VRDK, expected to become available on the Qualcomm Developer Network in the second quarter.

 

Credits : Dzone

Credits : Dzone

 

New developments in the cloud have significantly impacted the IT landscape. The popularity of cloud infrastructures, containers, and serverless frameworks introduce new challenges in security and deployment, which makes features like firewalled servers and data encryption necessary. The Guide to the Cloud: Native Development & Deployment further explores the state of the industry with exclusive survey data and insights from top executives. Learn more about serverless architecture implementations, asynchronous vs. synchronous models, and leveraging Netflix’s open-source implementation of Hystrix with Cloud-Native architecture.

http://dl.dropbox.com/s/411sgflctjdsm6b/Mob_s.jpg

http://dl.dropbox.com/s/411sgflctjdsm6b/Mob_s.jpg

 

Much of today’s digital development is taking place on the mobile front. This is especially true of enterprise organizations, which can use these mobile products to improve a range of operations and services. From customer-facing apps and experiences to employee products and data-driven operations solutions, companies are using mobile to become more efficient, more productive and more profitable.

When enterprises sit down to outline their mobile strategies, it’s important that they prioritize API development early in the process. Large organizations are moving beyond standalone mobile apps or products and instead investing in suites of mobile solutions — sprawling ecosystems in which distinct mobile assets are seamlessly integrated to offer unprecedented productivity and experience.

It only makes sense for this mobile innovation to be built upon application programming interfaces, which support better mobile development equipped to support whatever advancements the future may hold.

A framework for mobile development

Some developers will create a mobile app or solution first and then create an API that suits the solution. However, APIs are no longer viewed as optional assets, especially for large organizations. If you’re going to need it in the future, you’re better off building the API first and then using that foundation to create mobile apps.

Once an API is in place, development can happen in several places at once. As Nordic APIs noted, your organization could green-light three different mobile app development projects at the same time, and integration will be a snap because the API is already in place, creating a standard for all these products to follow. This can’t happen if you develop the API after the mobile solution. Organizations seeking rapid mobile growth will be attracted to this API development approach since it supports scalability while minimizing the development cycles needed to produce mobile products.

Improved security for integrated apps

Whenever you’ve integrated one app with another software or solution, security is a concern; the point of this integration can be compromised when the connections aren’t built securely. An API is often the centerpiece of building a solid, secure connection, and it can support other security features that further reduce the risk of a breach.

If you’re an online retailer, for example, you can provide an API to other mobile apps and software that will integrate with your store and sell your products through that platform. The API is necessary to create a secure channel that can handle mobile payment processing. Bear in mind that the API alone doesn’t provide enough security, but it provides an infrastructure that other security measures can sufficiently protect.

Extending audience reach, opening new revenue streams

If you’re able to create third-party sellers or mobile partnerships to drive sales and conversions, another clear benefit of API development emerges: You can create new revenue streams by growing your company’s mobile network. These revenue opportunities could continue to grow as mobile commerce deepens its roots in mobile apps, and as consumer concerns about mobile payment security dissipates over time.

Along with these increased revenue streams comes the ability to grow your audience. API development can lead to cross-promotion, brand integration and other mobile opportunities that generate thousands or tens of thousands of new brand impressions every day. If you choose to make your API public, it’s possible that these impressions will come from third-party sources that require no extra use of your time, money or resources.

These opportunities aren’t available when you build a mobile app that can’t integrate with other products and solutions already out on the market. It’s in enterprise brands’ best interest to build a mobile platform that will grow their digital presence and create opportunities instead of limiting them.