What comes to mind when we think of weddings? Sumptuous interiors, beautiful destinations, wedding dresses, wedding traditions and most of all delicious free food.
But have you ever imagined a video call wedding?
It sounds smooth, but lockdown made it possible.
They say marriage is a match made in heaven, but now it seems more like a match made on the internet.
This pandemic makes the world seem like the world has stopped, but where there is a will, there is a way and in a country like India where the wedding day is the most anticipated day for many parents, how can you stop this mega event?
Surprisingly, where almost all businesses are facing downsizing, marriage sites are thriving. Experts say that many young people are putting off their wedding plans due to their busy work schedules. But because of foreclosure, most home-based professionals have a lot of free time and nowhere to go.
“Wedding From Home” is a great initiative from Shaadi.com to help people get married during this foreclosure. All the rituals and traditions of a great Indian wedding take place in the comfort of your home.
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Like other industries, the construction sector was also severely affected after the national shutdown was imposed in late March. The unavailability of workers (mostly migrants) along with the rising cost of materials were other blows. Projects have stalled, lead times have been delayed, and several buyers have postponed their decision to buy a property.
Sales fell nearly 30% in the first quarter of 2020, says Rajesh Gurumurthy, senior director, head of strategic advisory, Tamil Nadu and Sri Lanka, at Jones Lang LaSalle.
Market sentiment in the second quarter of 2020, according to the Knight Frank-FICCI-NAREDCO Real Estate Sentiment Index, fell to a record low of 22. The sentiment score reached a low of 31 in the first quarter, but the impact of the crisis was becoming more evident in the second quarter, the sentiments slipped again.
According to Shishir Baijal, CMD, Knight Frank India, quoted in the report, some macroeconomic indicators showed marginal improvement. This, added to the upcoming Christmas season, has improved the feeling even though they still remain “in the pessimistic zone.” He says the few stimulus measures announced by the RBI and the government have provided breathing space, but there is a need for more demand stimulus measures, such as tax breaks for the purchase and rental of a car, home, ease of access to credit, etc. After June, construction activities gradually resumed in many places. The RBI’s announcement of lower interest rates, reduced stamp duty and registration fees in many states, and the six-month moratorium on loans appear to have contributed marginally.
Many states already claim to have recorded more property sales compared to the March-June period, Gurumurthy says.
Signs of revival:
The first signs of a recovery in the residential market will emerge in the affordable and midsize segments of large cities, says Gurumurthy. “More than 50% of the potential buyers we surveyed are likely to buy their dream home in the next six months. The Hyderabad, Pune and Chennai markets provide indications of relatively healthy inventory management in terms of mean build time and YTS (years to sell). The first signs of recovery may appear first in the markets of southern Bengaluru and Chennai, ”he adds.
“Although there was an initial ambiguity among buyers, the Covid situation made many realize the importance of owning their own home,” says Eshwar N, Casagrand’s chief marketing officer. He adds that falling mortgage interest rates and some great deals are the reasons the real estate segment is seeing these signs of recovery. With several states considering a reduction in stamp duty, this could work to the advantage of both builders and buyers. Maharashtra was the first to announce price cuts, and according to Prashant Thakur, director and research manager at Anarock Property Consultants, move-in homes are now the most attractive option for home buyers in MMR and Pune. “The combination of the GST exemption, reduced stamp duty, and lower interest rates on home loans (in nearly two decades) favors manufactured homes. When you factor in the ongoing incentives that developers offer, buyers who focus on manufactured homes have a clear advantage. “
In the under construction category, properties that need to be completed within the next 6-7 months are the next best option. While these are not GST-exempt, they are priced consistently 5-10% less than their move-in counterparts, Thakur adds, according to a recent report.
Developers have been forced to think beyond the repercussions and understand the changing needs of buyers, says T. Chitty Babu, president and CEO of Akshaya. The Chennai real estate market may see a turnaround due to the proposed expansion of manufacturing and commercial industries and activities in the state. “It will be important to understand the changing patterns of consumer behavior in the post-Covid era. Hygiene, safety, comfort and convenience will take center stage and their effect will rub off on developers, ”he says. Centered in Chennai:
In Chennai, prices were unchanged between April and June this year, compared to the previous quarter. According to Insite, the quarterly report from real estate portal 99acres.com, the three-month period has seen increased interest from serious buyers (many of them opting for virtual tours) in projects that are nearing completion.
In terms of demand, more than 60% has been reported for houses priced below 40 lakh. Confirming the rise in the middle segment, Gurumurthy says there is a demand for ready-to-sell homes between ₹ 40 lakh and ₹ 60 lakh.
Localities with good social infrastructure and good connectivity in the northern and southern belts remain popular with tenants. Two-bedroom units remain a popular option, as do towns such as Sholinganallur, Thoraipakkam and Tambaram, which have a high inventory of properties below 50 lakh, according to Insite. Kelambakkam saw a sharp 9% increase in rents, year-on-year, due to its proximity to the Siruseri computer park and highway connectivity. Places like Pallavaram, Egmore, and Porur continued to be popular, reporting an average rent increase of 7% every year, year over year.
The affordable to middle income segment is ₹ 4,000-6,000 per square foot. segment, and has attracted the largest demand from home buyers in the IT industry. “This is the best performing segment in Chennai’s history. One of the main reasons this segment is recovering faster is the relative resilience of the IT industry over the past six months. The luxury sector has been the hardest hit and will be the slowest to recover, ”said Sharad Mittal, CEO of Motilal Oswal Real Estate.
Go forward:
In general, ongoing projects have been delayed and completion deadlines have been postponed indefinitely. Now, the developers are getting back to normal step by step. “We resumed construction once the labor and construction materials were available again. Work has resumed with new deadlines, ”says Eshwar de Casagrand.
Liquidity, already a concern before the pandemic, worsened after March as lenders delayed disbursements to buyers and developers. According to Mittal, projects will be delayed between six and eight months on average, and RERA has extended all project deadlines by six months. That is why buyers now prefer completed projects to projects under construction. “In the last two months, the business has recovered and the developers have 80 to 90% of the workforce on site. In the future, we expect fewer delays, ”he said.
The multitude of memorandums of understanding signed by the government, inviting investors to the state, may further stimulate demand for residential space in Chennai. “New project launches continue to be delayed, but real estate activity is expected to pick up,” says Babu. He adds that Millennials move into apartments in urban areas and are not open to PG searches or shared housing. “This year, affordable and mid-segment homes will see more demand than villas and luxury homes. The trend will change once things get back to normal. The homes ready will help jump-start the city’s housing market in the upcoming Christmas season, ”says Babu.
While residential property prices have been stable, Babu says a price revision “is certainly on the horizon.” A price hike is inevitable in the short term, he says, “Due to rising raw material prices, delays in approval of new parcels [usually take 12 to 18 months], ultimately leading to a deficit.
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Entrepreneurs believe that the dating app will create quite a stir in the business. Due to the COVID situation, Tinder improves the presentation of the user experience with subscription plans and offers various features to engage users. Many younger generations regularly use dating apps and update their profiles. The use of dating apps has made entrepreneurs think of launching a Tinder Clone app to improve their business.
What lights the spark?
Tinder is the solution that ignites the spark for entrepreneurs and by seeing the number of users qualify and the proposed solution to the problem. The same basic functionality is required in the Tinder Clone script with the improvisations based on the requirements. Entrepreneurs can earn money from the script using Google Ad-sense and in-app subscriptions.
How to choose the best dating script provider?
1. Script cost
The cost of the script is based on the quality of the script and the features. The quality of the script should be good with the basic functionality provided. The cost of the script will change depending on the domain and the number of servers that use it.
2. Cost-related functions
The functionality provided is related to the cost of the script, like multiple domains with Android and iPhone apps.
3. Assistance provided
Tinder Clone Script should provide support to customers after purchasing the script. Support be provided via skype and help solve the problem on the app / website.
4. Script developed with the latest technologies
The script should be developed with the latest technology to improve the user experience. The latest technologies like Laraval, Angular JS, Java and Swift.
5. Provide an error-free script
The script provider must provide the script without errors (that is, the script must not contain any errors in both the admin panel and the user panel.
These are the ways to select an appropriate script to start a business effectively. The features of the script are important for this along with the income generating techniques.
What are the income generating methods? 1. Subscription plan
Subscription plans are provided to users to enhance the benefits offered by the application.
2. Banner advertising option
Admin can configure banner ad options to connect to Google Ad-sense and generate additional income. Depending on the number of clicks and fees, Google will help you pay.
This is the income generating technique for starting an online dating business.
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Seera Group, the region’s leading travel services company, has launched a new data portal for industry partners, offering comprehensive information on future searches, reservations, and traveler behavior.
The portal was designed to allow tourism boards and other industry partners to better understand the customer journey at each point of contact and to project for strategic campaigns.
In order to support the entire travel ecosystem during the travel recovery phase, Seera Group works closely with partners around the world to identify the most valuable data sets to adapt the platform and label it according to your needs. The first phase of the portal rollout will focus on tourism board partners, with data provided by Almosafer, the flagship consumer travel brand of the Seera Group, the leading omnichannel travel brand in Saudi Arabia.
With VisitBritain as a launch partner, Seera seeks to further strengthen the group’s partnership with Britain’s National Tourist Board, which has focused on revitalizing the tourism sector by positioning the country as a top destination for Saudi Visitors.
Recent information from Almosafer shows that the number of flights booked from KSA to the UK doubled from 2018 to 2019. In addition, Almosafer saw a 19% increase in hotel bookings from Saudi travelers to the UK in 2019 compared to the previous year. London, Manchester and Birmingham have maintained their position as the top three UK destinations since 2018 for KSA travelers.
The new portal, developed by the Seera Group data and analytics team, provides VisitBritain with access to powerful data sets and projections of business results. Information about destinations will be provided, along with details such as preferred travel dates, length of stay, reservation periods, preferred cities, accommodation and airline preferences and other statistics in real time that will help VisitBritain make informed decisions and move forward.
The portal also provides information on traveler behavior during the Covid-19 era, including research trends, as well as data on interaction with health and safety information available on consumer platforms.
Louise Blake, vice president of data and analytics, Seera Group, said: “This information will allow a better understanding of the target audience and behaviors, thus helping our partners to deliver additional value. Through this portal, VisitBritain can track travelers’ preferences and activities, helping them foster a more in-depth customer experience by providing an enhanced personalized trip.
Sofia Santos, Country Manager for VisitBritain at GCC, said: “Tourism is also an extremely competitive global industry and initiatives such as Seera’s innovative information portal, which helps us access real-time data on tourism preferences. Travelers and future booking models will help position Great Britain as the destination of choice for visitors to Saudi Arabia when it comes to promoting travel once again in collaboration with strategic partners in the region.”
Partners can access Seera Insights data such as competitor performance, reviews, social charts, customer differential value, and preferred destinations that can help develop optimal strategies for the traveler and business.
In the second phase of the Seera Insights project, the platform will evolve to include information on data from other verticals of the Group, including information on corporate and government travel management through the Seera Lumi brand and in the future, as well as datasets from Seera’s Hajj & Umrah travel brand, Mawasim, and its destination management company KSA Discover Saudi, which will be available to partners from the entire ecosystem, including hotel chains and airlines.
Abdullah Aldawood, CEO of Seera Group, added: “In these times, when the travel industry has faced an unprecedented level of impact due to Covid-19, it is more important than ever that industry partners come together to support each other.”
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With the COVID-19 outbreak and national shutdown, our homes are no longer limited to the space where we rejuvenate and spend quality time with our families. In fact, today it has also become the place where we work, study, exercise, organize virtual parties and recreational activities. This is perhaps one of the reasons that more and more people are investing their time, money and creativity in transforming their home to give it a fresh, happy and peaceful environment.
A new love for “home” since Covid-19 outbreak.
The pandemic has made many realize that there is really no place like home. Since people spend a lot of time at home, they want to make sure it is a calm, warm and welcoming space that can withstand the stress and anxiety of our lives. “Staying home is the message we have heard over and over during this unprecedented time. Home has always been the foundation of our lives, but suddenly its importance has grown by many folds. The house is so much more special now. It is a safe and comfortable place for family, well-being, work and play, even amid the hustle and bustle of life. It will also lead to the homes of the future being designed to be more adaptable, so that people live, work and spend more time there” says Anil Mathur, director of operations at Godrej Interio.
Invest in your home. Whether it’s tidying up rooms, shopping for multi-functional furniture, or bringing plants and paint home, people are sure to show a little love for their home. “It has been more than 200 days since the start of the new normal, people are investing more and more in study tables, ergonomic chairs and other seating options such as recliners, ottomans and mattresses to create a comfortable work environment from home. Also, people are looking for simple ornaments or decorative items that can give their home a quick makeover” says Saloni Khosla, director of space design at Pepperfry. The new normal has led to an increase in sales of multifunctional furniture. “As people have many activities at home, they want their accommodation to be comfortable, efficient and elegant with aesthetic furniture and accessories” Rajat Mathur, Script Business Manager.
QUICK TIPS: 1. Brighten Up: Whatever your style, be sure to brighten up your work-at-home setup with quirky table and floor lamps.
2. Go Green: Bring ever-versatile plants and succulents to help you perfectly transform your home into a stylish green oasis. Hang the plants on strings or place them on an old ladder.
3. Layer It All: Amplify the comfort of your home with plush bedding, pillows, blankets, rugs and more in soft tones.
4. Recycle and Reuse: Don’t just throw away old furniture, use it to make magazine racks, tapestries, lampshades and more with needle, thread and glue.
5. Memories on the walls: Take some old photos, frame them and hang them on the walls to give a personal touch to your home.
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Point-of-sale financing – the modern item that allows you to pay for a new TV or dress in four installments instead of putting it on your credit card – has grown in popularity dramatically over the past two years, and the pandemic has propelled it to new heights. Australian company Afterpay, whose business is at stake in the program, has grown from a market valuation of $ 1 billion in 2018 to $ 18 billion today. Eight-year-old San Francisco-based startup Affirm is rumored to have an initial public offering of up to $ 10 billion. Now PayPal is entering the space. The new “Pay in 4” product will allow you to pay for any item that costs between $ 30 and $ 600 in four installments over six weeks.
Pay in 4 rates makes it different from other “buy now, pay later” products. Afterpay charges retailers approximately 5% of each transaction to provide its fundraising feature. It does not charge the consumer, but if a payment is late, they will pay a fee. Affirm also charges transaction fees to retailers. But most of the time, it forces users to pay 10-30% interest and no late fees. PayPal appears to be a less expensive hybrid of the two. You won’t charge consumer interest or additional fees to the retailer, but if you’re late on a payment, you’ll pay a fee of up to $ 10.
Serial entrepreneur Max Levchin started two of the top three players offering online point-of-sale financing in the USA. He co-founded PayPal with Peter Thiel in 1999 and started Affirm in 2012.
PayPal can hurt fee competition because it already has a dominant and highly profitable payment network that you can take advantage of. Eighty percent of the top 100 US retailers allow customers to pay with PayPal, and nearly 70 percent of US online shoppers have PayPal accounts. PayPal charges retailers a transaction fee of 2.9% plus $ 0.30, and in the second quarter, when Covid-19 shopped online like a rocket, it had a record $ 3 billion and profits of $ 1.5 billion. Its shares have exploded, adding $ 95 billion to market value in the past six months. In an economic environment where e-commerce is booming, “PayPal can grow 18% to 19% before waking up in the morning,” says Lisa Ellis, analyst at MoffettNathanson.
Data from Afterpay and PayPal shows that consumers spend more money, sometimes 20% more, when offered point-of-sale financing options. When PayPal launches Pay in 4 this fall, it will likely increase transaction size, and since they are already earning 2.9% on every transaction, the earnings will increase overall.
The online point-of-sale financing market has so far had millions of US customers. Afterpay, which expanded to the United States in 2018, has 5.6 million users. Affirm also says it has 5.6 million. Stockholm-based Klarna, 9 million, and Minneapolis-based Sezzle, has at least a million.
Separated from Pay in 4, PayPal has been providing point-of-sale financing for over a decade. They bought Baltimore start-up Bill Me Later in 2008 and renamed it PayPal Credit in 2014. PayPal Credit allows consumers to apply for a lump sum line of credit and today has millions of borrowers. Like a credit card, it charges high interest rates of around 25% and requires monthly payments. These consumer loans can present a high risk of default and PayPal does not hold most of them, transfers US loans to Synchrony Bank. (In 2018, Synchrony acquired PayPal’s extensive US consumer loan portfolio for approximately $ 7 billion.)
Last spring, as the pandemic spread rapidly and concerns about consumer defaults grew, PayPal halted lending. “Like many installment lenders, they basically stopped lending in March or early April” says Ellis of MoffettNathanson.
With Pay in 4, PayPal’s new credit boost indicates the business is becoming more aggressive in a volatile economy in which many consumers have performed better than expected so far. Unlike PayPal credit, PayPal will host these new loans on its own balance.
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Ola Foods, the food delivery unit of taxi aggregator Ola, has put aside plans to open Quick Service Restaurants Offline (QSR) due to the pandemic situation. Instead, it will expand its private brands into new categories such as biryani, pizza, self-help kits and healthy meals, a senior company official said.
Demand for food delivery has slowly and steadily recovered for food delivery start-ups like Swiggy and Zomato, and for cloud-based cooking brands like Faasos and Freshmenu.
According to analyst estimates, around 70% of the pre-covid demand is back for the online food delivery segment. However, consumer behavior and mindset has changed as startups like Ola Foods, Faasos, and Swiggy experiment with meal kits and ready-to-cook kits. Pranay Jivrajka, CEO of Ola Foods, said the meal kit brand is currently in the pilot stage and plans to launch the full product in the coming months.
“The idea behind the Meal Kit brand is linked to our fundamental vision of making daily meals exciting and with this we enable our customers to also enjoy the experience of cooking their favorite dish without having to worry about the ingredients or the exact ratio you need to use on your plate, ”he says.
Faasos has recently expanded into the food kit space with similar dishes to read for the kitchen, such as marinated chicken tikka, Hakka noodle recipes, exotic pasta, and more. The Swiggy food delivery platform is also running a similar pilot in Bengaluru and Gurugram. The demand for meal kits and ready-to-cook kits can be seen as an alternative to weekend dinners, which are now lacking in many cities as consumers are still reluctant to visit restaurants and pubs.
“There was a certain amount of wallet spending on restaurant meals, especially on weekends when people usually want to try new cuisines. But after the covid, restaurant meals were hit”, said a food tech venture capitalist, who asked not to be named.
The previous investor added that the same consumer who dines on weekends is now a new category of customer for cloud kitchen and food delivery startups. But given that many of these consumers are still skeptical of the hygienic standards of ordering in a restaurant or cloud-based kitchens, it makes sense for them to order meal kits with specific ingredients. For example, cooking pasta at home may require the customer to purchase exotic ingredients such as cheddar cheese, green onions, etc., but since this is an experiment, the ingredients may be wasted after the first use.
“Indians won’t be using chives and cheddar cheese in their daily cooking, so if you can provide consumers with portions of these ingredients, then they can just put them (the ingredients) together at home, so people feel safe doing this at home, and your need for indulgence is also satisfied”, added the investor.
Ola Foods is also expanding its existing food brands such as Khichdi Experiment and Paratha Experiment, Jivrajka said the Khichdi Experiment brand has already passed the million-order mark. “We currently cover 35-40% of door-to-door delivery customers and plan to expand our coverage to meet 75-80% of the demand for urban food delivery. “Our plans to expand offline formats are now on hold and we will review them once the COVID situation improves”, Jivrajka said.
Ola Foods was launched in response to increasing competition in the food delivery market, particularly from its competitors UberEats. However, UberEats exited the Indian market and sold its food delivery business to Zomato India in January due to falling margins and heavy cash consumption.
Ola Foods does not add restaurants or cafes like its competitors Swiggy and Zomato, but rather operates a network of delivery-only kitchens, commonly referred to as “cloud kitchens”. The Ola Foods brand currently operates more than 50 cloud kitchens in six cities across India. Ola Foods is a spin-off of Foodpanda India, which was closed by Ola almost 18 months after its acquisition. In May 2019, Ola ceased the activities of Foodpanda India.
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Leading direct-selling supplier Amway India said on Thursday it was looking to increase door-to-door delivery orders five times this year and would invest Rs 30 crore to strengthen its supply chain and automation. The company, which began integrating offline to online (O2O) earlier this year, said it had seen a significant shift towards online sales from 33.6% in February 2020 to over 70% percent, and plans to record up to 5-6 lakh home delivery orders per month by the end of this year.
“In recent months, we have seen a rapid change in consumer behavior, especially in retail, with people increasingly migrating to online platforms to buy. Amway has also observed a similar trend,” – Amway India CEO Anshu Budhraja said in a statement.
With online sales having doubled, door-to-door orders have risen significantly and the company expects this trend to continue, he added. “To ensure a smooth shopping experience and smooth last mile order delivery, we are working to strengthen our supply chain and logistics.
Online platforms will be a key part of Amway India’s future strategy with special focus online, driven by trends and consumer behavior, he said.
Sharing the company’s experience in door-to-door delivery, Sanjeev Suri, Vice President of Amway India – Global Omni Channel Logistics, said, “Currently we do over 2.8 lakh of door-to-door delivery, or about 70% to 80% of our total sales, out of 1 lakh of home deliveries before March, which represents 40% of our total sales.”
This reflects a new world order in which consumers demand everything with the click of a button. The trend is particularly relevant with Indian consumers embracing e-commerce, which is expected to grow 27% to $99 billion by the year 2024, according to the latest “Global Internet: Steep E-Commerce Curve” report from Goldman Sachs.
Amway India said that it is currently working together with 18 local and national distribution partners and plans to strengthen this network by the end of 2020 by adding some of the main national logistics partners.
“The company now serves 8,000 PIN codes and aims to grow to 15,000 PIN codes by adding more national players and leveraging its network.
“Amway is also looking to add 40 percent more third-party workforce across India to support and meet online demand,” he added.
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If you love to eat out, you can get great discounts on dinners as Groupon is offering up to 50% off at restaurants in September. The deals website offers discounts on dining at restaurants like Café Rouge, Patisserie Valerie and over 1,000 independent restaurants. Depending on the offer, diners can enjoy a 50% discount on meals, up to £10 per person, Monday to Wednesday at independent restaurants from September 07, 2020.
Diners can also benefit from a 25% discount, up to £5 per person, also from Thursday to Sunday. At Café Rouge and Patisserie Valerie, however, the reduction is limited to 15%, although it is available throughout the week.
To qualify for a discount, diners can go to the free Groupon app and view participating local restaurants, then select the appropriate Eat Out to Help Out offer.
It looks like the codes only offer up to £10 off for one person, so you may need to download multiple codes for more than one dinner; We’ve asked Groupon to confirm this and will update the story as soon as we hear back. .
The 50% discount code and 25% discount code can be used up to three times per week, and customers can purchase an offer on those days and then use it any day of the week. It is not clear if the 15% discount coupon can be used multiple times and if the code is valid for both food and drink; We asked Groupon to confirm.
However, offers may be used in conjunction with other offers on Groupon. Andy Washington of Groupon said, “The government’s Eat Out to Help Out plan has been extremely popular and has provided a much needed boost to the hospitality industry.
Over 100 million meals have been served through the government’s Eat Out to Help Out program.
It lasted until August and was designed for people to go out and spend money after the coronavirus lockdown was lifted. It gave diners a 50% discount of up to £10 per person on food and non-alcoholic drinks Monday through Wednesday when they dined.
Following its success, many restaurants have decided to expand their catering offer. Harvester, Pizza Hut, Toby Carvery, and Witherspoon’s are among chains extending the government’s Eat Out to Help Out program or offering their own similar discounts for part or all of this month.
Main streets in Britain and other retail destinations have had their best week since the start of the shutdown thanks to the Eat Out to Help Out program.
Asda revealed its own replacement deal in September. Meanwhile, Deliveroo is offering money to participate on its own initiative.
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Etsy sellers have been a major source of fancy face masks since the beginning of the pandemic, but it turns out that some of them are barely face masks.
Vendors sell masks made of fishnet, lace, and other materials with visible holes. Masks are often marketed for fashion (some have butterflies or rhinestones) and are advertised as “breathable”. Critics sometimes cite them as a more comfortable way to comply with the mask mandate.
They are also unlikely to be very effective in protecting against the spread of COVID-19. If the holes in a tissue are large enough to be seen, “then obviously viral particles can get through, so it offers very little protection,” said Amy Price, principal investigator at Anesthesia Informatics and Media. Stanford Lab, which has studied masks and contributed to the World Health Organization’s advice on using masks to protect against COVID-19.
The Verge has seen at least a dozen vendors offering mesh or lace masks with holes on the cover of Etsy listings for “mesh mask.” Many of these sellers have multiple listings.
Etsy is “not responsible” for determining the effectiveness of the skins listed on its platform, and sellers cannot make medical or health claims, an Etsy spokesperson told The Verge. At least one list of mesh masks that made medical and legal claims, highlighted in a viral tweet, has been removed.
While it’s not clear that skin mesh sales are particularly prevalent on Etsy, skin sales on Etsy have been huge. In April alone, more than 12 million face masks were sold on Etsy, for a total of around $133 million in sales. Etsy continued to promote sales of face masks in the months that followed. When you first open the site, a mask category is one of the first things we recommend. At least one thinner “breathable” mask appears on the first page of the listings.
A buyer wrote a review saying a mesh mask was “PERFECT” for someone who hates wearing a mask.
The seller of these masks, Stinnys, offers at least seven visibly transparent mask designs. Stinnys told The Verge that his masks are intended for festivals like Coachella and Burning Man and have been donated since before the pandemic. The listings state that the skins are “NOT designed for Covid use”.
“Most customers use them on disposables or N 95,” the company wrote in a message to The Verge.
Many mesh and lace masks are marketed for their style, and some listings specifically state that they are not designed to medical standards. One list says vaguely: “These are PURE masks! They are not intended for additional protection.”
Etsy also displays a disclaimer in search results and on product pages for face masks: “Items sold on Etsy, such as masks and hand sanitizers, are not medical grade. Etsy sellers may not make any medical or health claims. However, some sellers have been able to avoid this warning message by labeling their product as a “face cover” instead of a “face mask”.
A mesh mask “would be better than no mask,” but it would be better if the masks had two or three layers, said Manhar Dhanak, director of the Department of Mechanical and Ocean Engineering at Florida Atlantic University. Diapers, such as filters or even paper towels, can help absorb droplets expelled from the mouth that could carry the virus, Dhanak said.
Countries that made masks and social distancing compulsory at the start of the pandemic have seen lower rates of the spread of COVID-19, Price said, but there is still much research to be done on the effectiveness of “community masks”. “The need for a mask probably won’t go away,” Price said.
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