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Did you know that companies that personalize their web experience through product suggestions experience a significant increase in conversion?
According to a report by Mckinsey & Co, 35% of purchases on Amazon are the result of its recommendation engine. These days, nearly every online business is leveraging product recommendations to improve customer satisfaction, increase revenue, and solidify personalization. Obviously, if done correctly, they can increase click-through rates, average order value, conversions, and other important business metrics.
What is a product recommendation engine?

It is a system that collects information and uses algorithms to make recommendations for the benefit of the client and the business. Information is accumulated for each user and analyzed based on categories such as past purchases, demographics, or search history. On this basis, the system delivers content that is tailored to the customer’s needs. Showing limited options of highly relevant products makes decision making easier. According to a Salesforce analyst, this system may represent a small percentage (7%) of visits, but a significant part of revenue (22%).

How to take advantage of product recommendations on websites?

When browsing or shopping online, shoppers expect a seamless and personalized experience. To meet this expectation and increase conversions, an advanced recommendation engine is more necessary than ever.

A Business Insider report reveals that while most customers are looking for an improved personalized experience, only 22% are satisfied with the level of personalization they receive. Improving the shopping experience through product recommendations gives your business a boost. The type of recommendation to show depends on where the buyer is on their trip.

Here are the best practices to consider when developing effective recommendations:

1. Home page

For any user visiting the website for the first time, the homepage is the main point of interaction. New visitors don’t have a specific intention in mind, and as a result, stores can’t collect enough data about them to recommend relevant products. Therefore, the recommendations for first-time home visitors go to great lengths to help them explore and discover products. Since you already have enough data for loyal customers, personalized product recommendations can be easily used. For example, if the consumer has bought a television before, it can display the latest television accessories.

Product recommendations that can be used include:

a. Most popular products: various rules can be based on popularity.
b. Best selling products.
c. Recently Released Items.
d. Products that have discounts or offers.
e. For returning visitors, products related to past purchases or discounts on recently viewed items.

2. Category pages

Category pages need to be differentiated accurately and quickly. Recommendations on category pages are almost similar to those on the homepage, although there is only one difference. The items displayed are specific to the category or subcategory that users see. Here, the products displayed are based on the interaction between the customers and the website.

Product recommendations that can be used include:

a. Top selling items in category.
b. Popular products in category.
c. Recently added products in category.
d. Products with offer or sale in the category.
e. For returning visitors, the items associated with their previous purchase in this category.

3. Product pages

Detailed information about the product you are selling is displayed on the product information page. When consumers visit a product page, we collect data to determine if this is their first product or if they have seen other products. Personalized suggestions can be provided using this available data. The recommendations on the product pages aim to increase the average order value and the conversion rate.

Product recommendations that can be used include:

a. Associated or complementary products (cross-selling).
b. Similar products.
c. Often bought together (top sellers).

4. Cart pages

During the last stage of the customer journey, it is essential to allow them to complete the transaction without distraction. However, companies can take this opportunity to drive sales by recommending products effectively. The main purpose of product recommendations on the shopping cart page is to increase the order value.

Product recommendations that can be used include:

a. Complements or accessories (cross-selling).
b. Recently Viewed Products.
c. Higher value alternative of products added to cart (best selling).
d. Add-ons to benefit from free shipping or other offers.
e. Products that are frequently purchased together for items added to the cart (best selling).

5. Order confirmation page

Most businesses believe the deal is complete after customers make the purchase. However, this is not always correct. Still, they should recommend items based on user interaction. The main purpose of this recommendation is to provide users with another hook so that they can continue their journey through the website and thus repeat the cycle. Knowing that we have important data at this point, these recommendations should be more personalized.

Product recommendations that can be used include:

a. Cross-category recommendation
b. Best sellers (related to items purchased)
c. Trendy items
d. New Arrivals

6. Error or exhausted pages

Reaching an “out of stock” or “404 error” page increases the chances that users will abandon the purchase. The exit rate is usually very high for these error pages, leading to possible loss of conversion. These pages can be turned into potential business opportunities by displaying top sellers (to keep users engaged), items based on browsing history, etc. This can act as an excellent catalyst to repeat the experience that would otherwise be interrupted.

Product recommendations that can be used include:

a. Products similar to out-of-stock or wanted items
b. Recently viewed articles
c. Best sale

Conclusion

Consumers access a website from different channels. Whether you’re developing your current recommendation engine or building one from scratch, you need to provide users with smart advice. Once a basic structure for product recommendations has been established, a detailed system of data entry and analysis should be implemented adding another layer of data. Therefore, applying machine learning can improve recommendations.

Companies can use a variety of product recommendations to increase revenue, customer experience, and engagement. But the key here is to consider the short and long term objects and implement them in a structured way. Therefore, a robust product recommendation engine will help your customers to make more informed decisions very easily, thus increasing your revenue and profits. Advanced product recommendation with cutting edge technology is the way to stay ahead of the competition.

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Those who are disheartened by the closure of Finders Keepers in Westover (5906 Washington Blvd) should be happy to hear that a new consignment store is coming to the same space, but with major new changes.
True to the spirit of the consignment store, Amber Scivolette takes a second-hand retail space and brings it back to life – Finders Keepers becomes Blossom and Buds Consignment.

The store will accommodate both children and adults. The offers will include clothing, shoes and accessories, as well as toys, books, games and other items.

The exterior, which is currently covered mainly in plastic, is also renewed. Scivolette said there will be a new panel and pressure wash coming soon.

The new store is scheduled to open in September, possibly with a soft opening around Thursday, September 10 or Friday, September 11.

While exact details have yet to be finalized, Scivolette said that Blossom and Buds will implement COVID-19 security measures. In the beginning it will mean great importance in selling items through Instagram, Facebook and other social networks. Scivolette said the store will offer contactless pickup if someone wants to buy something they’ve seen online.

While many locals opening new stores have had challenges, Scivolette says he has found a silver lining.

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Golf is a sport universally revered. Golf is great fun, very versatile and very engaging. It’s a sport that can get you hooked and come back to the field every weekend.

Our lives have become so busy, so consumed with work, so obsessed with chasing money, that finding a sport like golf is essential to distract from everyday life. Golf is great fun and very easy to play. I can’t wait to tell you about six useful golf accessories that you shouldn’t be hitting the green without. If you don’t go without the accessories listed below, your game will definitely take a hit.

Here are six useful golf accessories:


Pushcarts

Golf Carts make the golf experience a lot easier. Golf is a sport that requires you to take a number of accessories with you, and these accessories and essentials can get very heavy. It is often not possible for someone to carry all of their golf equipment by hand around the course, so people bring caddies and carts.

A push cart means you can spend more time golfing and less time worrying about your sore arms. When choosing the best golf cart, you need to choose one that is easy to push and carry. Many push carts are foldable and can be stored inside your vehicle and can be unfolded and prepared very easily. Bringing a stroller will also save you money and won’t have to rent a cart for the day which can be very, very expensive.

Club bags


When you go to the golf course, you will probably want to bring more than one club. When you venture out with multiple gloves it is essential that you carry bags for your golf clubs. Carrying bags for your golf clubs ensure that your clubs are not damaged during transport and that they are easily accessible. Many people venture out without bags of clubs and simply leave their clubs openly leaning against their cart. To make sure your clubs can be used for many years to come, bring a golf club bag and store them in it until you are ready to use them.

Balls


Getting multiple balls off the green is very important. It is common for golfers to lose their balls and therefore compromise their day on the green. Reserve balls are crucial if you want to be able to play an entire day on the green without having to go to a store and collect more balls. The balls sold in the field store are likely to be very expensive and of poor quality. Always have backup balls in your bag so you are covered in case you lose the main balls.


Polarized glasses

Polarized sunglasses block glare from the sun. They are very effective for playing golf and can allow you to follow your balls as you hit them across the course. On a sunny day, you will quickly lose track of all of your bullets and won’t be able to see without being nearly blind. Polarized sunglasses are a great asset when it comes to golf and you should definitely invest in them. They can also allow you to see tracking bullets lost in the water through the water surface.


Sun hat

Wearing a sun hat on the golf course or a golf cap is very important. Spending many hours in the sun can cause melanoma, a type of skin cancer, which can be fatal. You want to make sure you hydrate your skin with protective lotions and protect yourself from possible skin damage. At the very least, if you don’t wear a golf cap, you can end up with a bad sunburn. Always protect yourself when spending long hours in the sun, as it can be very dangerous if you don’t. Take care of your skin.

Gloves


Gloves are another essential accessory that you cannot venture out into the field without. The gloves will allow you to have a good buy in your club when you play. If you’re not wearing gloves, you risk throwing your club in the air and damaging it (or if someone gets in your way!). Golf clubs are generally very inexpensive and absolutely essential.

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Credits : Financialexpress.com

Fashion is now moving towards the latest technology. From games, augmented reality has carried over to the retail and e-commerce industry, where it is a great tool for attracting new customers. This technology is gaining popularity around the world. Augmented reality is much more than simply superimposing camera images with generated three-dimensional objects. It is an instrument that can help brands to drastically improve their marketing strategies and ensure higher revenues. By applying AR to the shopping experience of their potential customers, brands are able to move users further down the sales funnel.

Augmented reality and the garment industry

Technological advancements such as augmented reality in the garment industry are transforming online shopping experiences. With the goal of increasing online retail revenue while offering the first customer experience, AR enables shoppers to view products in real life, incorporating in-store test behavior before buying with digital extension and consequently, stimulate online sales.

Also, as we know that more and more retail stores are temporarily closed due to the Covid-19 pandemic, this is the best time for apparel brands to get their bearings in representing themselves to mobile shoppers. Many are moving to AR, which helps increase engagement and conversion, and becomes more accessible to brands and familiar to customers.

How are marketers leveraging AR to drive sales?

AR adds value to the customer’s shopping experience.

Augmented reality can help online stores offer their customers a deeper and more realistic shopping experience. On the other hand, this technology enables online stores to deliver vibrant, unforgettable and fun emotions to their customers that are much richer than what we have all experienced in physical stores. AR can provide amazing visual information that improves consumer attitudes and purchase intentions, driving sales massively.

Ecommerce integrations.

Launching AR from e-commerce sites and apps paves the way for greater adoption. Merchants can now add 3D models to product pages, including the ability to request that any product be 3D modeled starting at $100 for simple products, across all major browsers and devices. Customers can flip and rotate 3D models to inspect products or visualize the object using AR.

It has been estimated that viewing 3D products in AR should lead to higher conversion rates. It has also been found that visitors interacting with a 3D model are more likely to add the items to their cart and most of them place an order.

Virtual test before buying.

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Credits : Cnaluxury.channelnewsasia.com

If you’re looking to spruce up your kitchen counter, these colorful kitchen appliances from Dolce & Gabbana serve as decorative accents while getting the job done.

Nicknamed “Sicily Is My Love”, the collection is a collaboration with Italian home appliance company Smeg. As the name suggests, the collection is inspired by the Italian region of Sicily, an exciting, vibrant and culturally unique destination known for its food, architecture and ancient archaeological sites.

Appliances in the collection including toaster, juicer, hand mixer, stand mixer, coffee maker, electric kettle and more feature exclusive Dolce & Gabbana decor patterns and vibrant colors.

Sicilian-branded decorations like lemons, prickly pears, and bright red cherries are woven into the designs. These objects are framed with triangular designs, known as crocchi, along with delicate floral designs and images of Sicily’s captivating Mount Etna.

All products are made on an industrial scale, using a reproduction process of hand-painted prototypes created by master Sicilian artists and craftsmen.

In addition to countertop appliances, the collection also includes larger appliances such as refrigerators and freestanding kitchen sets.

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Credits : Prnewswire.com

LG Electronics (LG) addresses user concerns by maximizing ease and fun with the LG ThinQ mobile app. The ThinQ app, a home assistant that goes with you everywhere, has an intuitive interface and smart features to improve your lifestyle.

Even today, LG is enhancing application compatibility, which currently extends to 32 LG products, including washers, dryers, air conditioners, air purifiers, televisions and refrigerators.

Real-time monitoring for an easy life.

Easily check the status of compatible LG devices around the home with real-time monitoring in the ThinQ app. Whether you’re home or not, you can quickly see how much time is left in the washer, dryer, or dishwasher cycle right from your phone and set up the app to notify you as soon as it’s done. No need to be in the laundry room or the kitchen to track progress, clean the house with ease.

Running out of household supplies? Easily order your favorite detergent via the ThinQ app.

Hassle-free product support.

LG’s suite of proactive customer service guarantees the best product experience, so you can relax on the housework. Proactive customer support communicates directly with compatible devices to deliver the best results for longer. Leveraging device health and usage preferences, an AI-powered customer service solution also provides helpful tips and tricks to keep every device in top condition. Plus, you can now enjoy personalized customer service for easy in-home maintenance. Because consumable replacement alerts tell you when to change your refrigerator filter, you can enjoy maximum operational efficiency and efficiency with minimal hassle.

Perform a “health check” on LG devices via Smart Diagnosis™ in the ThinQ app and get helpful maintenance tips. For example, if the inside of the refrigerator becomes unusually hot, the app can review the temperature settings and provide easy-to-follow instructions, if a setting is recommended. Smart Diagnosis™ is like having an expert technician at your fingertips, always available to help you deliver an enhanced product experience.

Your property verified with product registration will ensure basic warranty protection and prompt service and support, so you don’t have to worry.

Remote home control that leaves you free to have fun.

The LG ThinQ app makes it easy to control your home from anywhere, so you can turn on, off, start, stop or adjust settings for ThinQ devices remotely. Use the app to download new specialty programs for your washer and dryer, adjust the air conditioning temperature, and do your chores without getting up from the couch and watching your favorite show on TV. With such complete control, you have more free time to have fun and enjoy.

It’s not just an app – a game changer.

The LG ThinQ app reflects the brand’s primary focus: easy control, personalized performance, proactive care and energy efficiency. By enhancing the capabilities of the app, LG is putting seamless smart home control and 24-hour customer service in your hand. The app is a key to both the current ThinQ ecosystem and the future vision of a whole home solution that enables users around the world to enjoy an easy, fun and carefree lifestyle.

About LG Electronics, Inc.

LG Electronics is a global innovator in consumer goods and technology with a presence in nearly every country in the world and a diverse workforce of 74,000 people. LG is made up of five companies: home appliances and airline solutions, home entertainment, mobile communications, vehicle component solutions and business solutions with a worldwide turnover of 53 billion dollars.

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The Sony Ericsson K800 was a multi-faceted phone. From one angle it looked like a cyber-shot digital camera, but like a phone from another side. Look to the left and you would see a button for the music player, inside was a graphic chip capable of 3D games.

A 3.2 MP camera on the back was among the best mobile cameras of all times. It was protected by a sliding lens cover that automatically released the camera when it was switched on.

The phone really looked like a Sony digital camera. It had a two-stage shutter key, the zoom controlled by the volume control. The phone was quite large, but that also meant there was enough room for a flash.

BestPic functionality was quite impressive. It can click 9 full resolution photos that include photos even before pressing the shutter button. You can save one or more of those photos.

How to utilize your best shots? Well, you can copy them to your computer using a USB cable, via bluetooth. You can also share through MMS. If you click on the “blog this” option, the photo will be uploaded to Blogger.com, where it will be available to everyone. Facebook was still new and exclusive to students, Instagram was not a thing back then, how else would you share photos of your food or cat? Jokes apart, this was a feature ahead of its time.

The Sony Ericsson K800 was quite capable. For example, there are two buttons above the screen that complement the programmable keys below. On the camera, they could switch between shooting modes (for example, BestPic, Panorama) or scenes.

To the left of the phone there was a Play/ Pause button and a long press on the volume control to the right could skip songs. It wasn’t a Walkman phone, but a fully functioning music player. The proprietary port used to connect the headphones was not so great. But do you know what it was about? A2DP support, which made it possible to play music via Bluetooth in stereo. Of course, Bluetooth headsets weren’t as common in 2006 as they are today, but they’re still impressive.

The K800 came with just 64MB of internal memory. Maybe you could save up to 100 images, and not more than a handful of songs. This is where the Memory StickMicro came in, you can insert cards up to 16GB (although the slot was not compatible with microSD cards).

In the front, just below the left soft key, was the internet key. The K800 was one of the first 3G phones from Sony Ericsson and had a web browser (Access NetFront), as well as an integrated RSS reader, as well as an email client.

There was also the K790 variant, which only supported 2G connectivity (up to EDGE), but would lose MMS functionality and the front-facing video camera. It couldn’t be used to take selfies, however 2006 was a much easier time.

Anyway, in front was the Activity menu key. This menu was a mix between an application switcher and a notification area. You can toggle between running apps from here, checking for missed calls and new messages, and also accessing app shortcuts and web bookmarks.

Yes, the K800 was a multifunction phone. And, you could run mobile incarnations of some classic PC games: Age of Empires and Counter-Strike. The phone also appeared in the first of Daniel Craig James Bond’s films, Casino Royale (which also featured the M600). Sony Ericssons was a staple of the Sony Pictures Entertainment era of Bond, albeit to a lesser extent than Aston Martin. Of course, every now and then you will get a BMW Z3 or a Nokia 8.3.

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Credits : zdnet.com

Microsoft says it will no longer contribute to Windows versions of the popular PHP scripting language starting with PHP version 8.0 and later.

Microsoft engineer Dale Hirt announced last week that starting with PHP version 8.0, the company will no longer provide the support it currently provides for PHP 7.2, PHP 7.3, and PHP 7.4. However, we will not support PHP for Windows in any way for version 8.0 and higher,” wrote Hirt. PHP 7.2 will no longer be officially supported from November, while PHP 7.3 will not receive security fixes until November. PHP 7.4 will continue to have one more year of bug fixes, followed by one year of security fixes. PHP 8.0 development is currently speeding up.

Senior PHP developer Sara Golemon clarified that Microsoft’s discontinuation of PHP 8 support does not mean that Windows does not support PHP 8.

“This message means that Microsoft will not be producing official versions for PHP 8 and higher,” Golemon said in a Reddit post. “This message does NOT mean that no one will.

Dropping compilation support for PHP may also make sense to Microsoft due to changes in Azure. As a Hacker News reader pointed out, Microsoft’s original managed PHP offering in the Azure Application Service only worked on Windows, but the Azure Application Service now also supports Linux, reducing the need for PHP. PHP remains a popular programming language choice among developers, ranking fourth since 2015 in GitHub’s annual Octoverse survey behind JavaScript, Python, and Java.

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Amid the call for “Aatmanirbhar Bharat” or self-sufficient India, kitchen appliance brand TTK Prestige announced on Friday July 17 that it would not import finished goods from China after September 2020.

In a statement, the company said it had been working on a “Make in India” program for more than three years and had moved production of most of its finished products based in China to India.

Currently, only 10% are from China, prompting the company to take a strong stance on its sourcing policy in China, following the recent border skirmish with the Chinese military in the east Ladakh last month.

TTK Prestige’s overall strategy is to provide products made in India in accordance with the “Aatmanirbhar Bharat” vision. The brand will now ensure that the products are sourced from India, or from countries other than China.

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Experts analysts who follow the situation around the world explain that after the COVID-19 crisis, the market will generate profitable prospects for producers. The purpose of the report is to provide further illustration of the current scenario, the economic downturn, and the effect of COVID-19 on the industry as a whole.

Stats And Reports has added new global Kitchen and Dining Room Furniture market research that examines current scenarios for future market size, market share, demand, growth, trends, and forecast.

Top Companies in This Report Include: MasterBrand Cabinets, Symphony Group, Pedino, Kohler, Euro-Rite Cabinets, Diamond Cabinets, Standard Cabinets, Reginox Kitchens, Spacewood, Prentice, Masterclass, Premiere Kitchens, SieMatic Vondelpark, TRACHEA.

The main types included in the report are: kitchen cabinets, sinks, countertops and others.

The main applications included in the report are: commercial, domestic.

This research provides a comprehensive listing of all major companies working in the global Kitchen and Dining Room Furniture Market. Besides, the latest expansion of the global market with financial condition, company profile, business strategy and policy has been mentioned in research studies.

Expansion of the key methodology: the study includes key strategic developments in the market, which include R&D, new product launches, mergers and acquisitions, contracts, cooperation, partnerships, joint ventures, and region growth of the main competitors operating in the world and regional markets.

Logical tools: The global kitchen and dining room furniture market report uses analytical tools to include accurate research and evaluation data on key industry players and market coverage. We analyze the growth of leading companies operating in the market with the help of analytical tools such as Porter’s Five Power Analysis, SWOT Analysis, Feasibility Study, and Return on Investment Analysis.

This report finds additional transactions for key geographies of the global kitchen and dining room furniture market and provides current and past inventory details. Current trends, future challenges, future improvements in regional investments and many other factors have been taken into account.

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