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Seera Group, the region’s leading travel services company, has launched a new data portal for industry partners, offering comprehensive information on future searches, reservations, and traveler behavior.

The portal was designed to allow tourism boards and other industry partners to better understand the customer journey at each point of contact and to project for strategic campaigns.

In order to support the entire travel ecosystem during the travel recovery phase, Seera Group works closely with partners around the world to identify the most valuable data sets to adapt the platform and label it according to your needs. The first phase of the portal rollout will focus on tourism board partners, with data provided by Almosafer, the flagship consumer travel brand of the Seera Group, the leading omnichannel travel brand in Saudi Arabia.

With VisitBritain as a launch partner, Seera seeks to further strengthen the group’s partnership with Britain’s National Tourist Board, which has focused on revitalizing the tourism sector by positioning the country as a top destination for Saudi Visitors.

Recent information from Almosafer shows that the number of flights booked from KSA to the UK doubled from 2018 to 2019. In addition, Almosafer saw a 19% increase in hotel bookings from Saudi travelers to the UK in 2019 compared to the previous year. London, Manchester and Birmingham have maintained their position as the top three UK destinations since 2018 for KSA travelers.

The new portal, developed by the Seera Group data and analytics team, provides VisitBritain with access to powerful data sets and projections of business results. Information about destinations will be provided, along with details such as preferred travel dates, length of stay, reservation periods, preferred cities, accommodation and airline preferences and other statistics in real time that will help VisitBritain make informed decisions and move forward.

The portal also provides information on traveler behavior during the Covid-19 era, including research trends, as well as data on interaction with health and safety information available on consumer platforms.

Louise Blake, vice president of data and analytics, Seera Group, said: “This information will allow a better understanding of the target audience and behaviors, thus helping our partners to deliver additional value. Through this portal, VisitBritain can track travelers’ preferences and activities, helping them foster a more in-depth customer experience by providing an enhanced personalized trip.

Sofia Santos, Country Manager for VisitBritain at GCC, said: “Tourism is also an extremely competitive global industry and initiatives such as Seera’s innovative information portal, which helps us access real-time data on tourism preferences. Travelers and future booking models will help position Great Britain as the destination of choice for visitors to Saudi Arabia when it comes to promoting travel once again in collaboration with strategic partners in the region.”

Partners can access Seera Insights data such as competitor performance, reviews, social charts, customer differential value, and preferred destinations that can help develop optimal strategies for the traveler and business.

In the second phase of the Seera Insights project, the platform will evolve to include information on data from other verticals of the Group, including information on corporate and government travel management through the Seera Lumi brand and in the future, as well as datasets from Seera’s Hajj & Umrah travel brand, Mawasim, and its destination management company KSA Discover Saudi, which will be available to partners from the entire ecosystem, including hotel chains and airlines.

Abdullah Aldawood, CEO of Seera Group, added: “In these times, when the travel industry has faced an unprecedented level of impact due to Covid-19, it is more important than ever that industry partners come together to support each other.”

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With the COVID-19 outbreak and national shutdown, our homes are no longer limited to the space where we rejuvenate and spend quality time with our families. In fact, today it has also become the place where we work, study, exercise, organize virtual parties and recreational activities. This is perhaps one of the reasons that more and more people are investing their time, money and creativity in transforming their home to give it a fresh, happy and peaceful environment.

A new love for “home” since Covid-19 outbreak.

The pandemic has made many realize that there is really no place like home. Since people spend a lot of time at home, they want to make sure it is a calm, warm and welcoming space that can withstand the stress and anxiety of our lives. “Staying home is the message we have heard over and over during this unprecedented time. Home has always been the foundation of our lives, but suddenly its importance has grown by many folds. The house is so much more special now. It is a safe and comfortable place for family, well-being, work and play, even amid the hustle and bustle of life. It will also lead to the homes of the future being designed to be more adaptable, so that people live, work and spend more time there” says Anil Mathur, director of operations at Godrej Interio.

Invest in your home.
Whether it’s tidying up rooms, shopping for multi-functional furniture, or bringing plants and paint home, people are sure to show a little love for their home. “It has been more than 200 days since the start of the new normal, people are investing more and more in study tables, ergonomic chairs and other seating options such as recliners, ottomans and mattresses to create a comfortable work environment from home. Also, people are looking for simple ornaments or decorative items that can give their home a quick makeover” says Saloni Khosla, director of space design at Pepperfry. The new normal has led to an increase in sales of multifunctional furniture. “As people have many activities at home, they want their accommodation to be comfortable, efficient and elegant with aesthetic furniture and accessories” Rajat Mathur, Script Business Manager.

1. Brighten Up: Whatever your style, be sure to brighten up your work-at-home setup with quirky table and floor lamps.

2. Go Green: Bring ever-versatile plants and succulents to help you perfectly transform your home into a stylish green oasis. Hang the plants on strings or place them on an old ladder.

3. Layer It All: Amplify the comfort of your home with plush bedding, pillows, blankets, rugs and more in soft tones.

4. Recycle and Reuse: Don’t just throw away old furniture, use it to make magazine racks, tapestries, lampshades and more with needle, thread and glue.

5. Memories on the walls: Take some old photos, frame them and hang them on the walls to give a personal touch to your home.

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Point-of-sale financing – the modern item that allows you to pay for a new TV or dress in four installments instead of putting it on your credit card – has grown in popularity dramatically over the past two years, and the pandemic has propelled it to new heights. Australian company Afterpay, whose business is at stake in the program, has grown from a market valuation of $ 1 billion in 2018 to $ 18 billion today. Eight-year-old San Francisco-based startup Affirm is rumored to have an initial public offering of up to $ 10 billion. Now PayPal is entering the space. The new “Pay in 4” product will allow you to pay for any item that costs between $ 30 and $ 600 in four installments over six weeks.

Pay in 4 rates makes it different from other “buy now, pay later” products. Afterpay charges retailers approximately 5% of each transaction to provide its fundraising feature. It does not charge the consumer, but if a payment is late, they will pay a fee. Affirm also charges transaction fees to retailers. But most of the time, it forces users to pay 10-30% interest and no late fees. PayPal appears to be a less expensive hybrid of the two. You won’t charge consumer interest or additional fees to the retailer, but if you’re late on a payment, you’ll pay a fee of up to $ 10.

Serial entrepreneur Max Levchin started two of the top three players offering online point-of-sale financing in the USA. He co-founded PayPal with Peter Thiel in 1999 and started Affirm in 2012.

PayPal can hurt fee competition because it already has a dominant and highly profitable payment network that you can take advantage of. Eighty percent of the top 100 US retailers allow customers to pay with PayPal, and nearly 70 percent of US online shoppers have PayPal accounts. PayPal charges retailers a transaction fee of 2.9% plus $ 0.30, and in the second quarter, when Covid-19 shopped online like a rocket, it had a record $ 3 billion and profits of $ 1.5 billion. Its shares have exploded, adding $ 95 billion to market value in the past six months. In an economic environment where e-commerce is booming, “PayPal can grow 18% to 19% before waking up in the morning,” says Lisa Ellis, analyst at MoffettNathanson.

Data from Afterpay and PayPal shows that consumers spend more money, sometimes 20% more, when offered point-of-sale financing options. When PayPal launches Pay in 4 this fall, it will likely increase transaction size, and since they are already earning 2.9% on every transaction, the earnings will increase overall.

The online point-of-sale financing market has so far had millions of US customers. Afterpay, which expanded to the United States in 2018, has 5.6 million users. Affirm also says it has 5.6 million. Stockholm-based Klarna, 9 million, and Minneapolis-based Sezzle, has at least a million.

Separated from Pay in 4, PayPal has been providing point-of-sale financing for over a decade. They bought Baltimore start-up Bill Me Later in 2008 and renamed it PayPal Credit in 2014. PayPal Credit allows consumers to apply for a lump sum line of credit and today has millions of borrowers. Like a credit card, it charges high interest rates of around 25% and requires monthly payments. These consumer loans can present a high risk of default and PayPal does not hold most of them, transfers US loans to Synchrony Bank. (In 2018, Synchrony acquired PayPal’s extensive US consumer loan portfolio for approximately $ 7 billion.)

Last spring, as the pandemic spread rapidly and concerns about consumer defaults grew, PayPal halted lending. “Like many installment lenders, they basically stopped lending in March or early April” says Ellis of MoffettNathanson.

With Pay in 4, PayPal’s new credit boost indicates the business is becoming more aggressive in a volatile economy in which many consumers have performed better than expected so far. Unlike PayPal credit, PayPal will host these new loans on its own balance.

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Ola Foods, the food delivery unit of taxi aggregator Ola, has put aside plans to open Quick Service Restaurants Offline (QSR) due to the pandemic situation. Instead, it will expand its private brands into new categories such as biryani, pizza, self-help kits and healthy meals, a senior company official said.

Demand for food delivery has slowly and steadily recovered for food delivery start-ups like Swiggy and Zomato, and for cloud-based cooking brands like Faasos and Freshmenu.

According to analyst estimates, around 70% of the pre-covid demand is back for the online food delivery segment. However, consumer behavior and mindset has changed as startups like Ola Foods, Faasos, and Swiggy experiment with meal kits and ready-to-cook kits.
Pranay Jivrajka, CEO of Ola Foods, said the meal kit brand is currently in the pilot stage and plans to launch the full product in the coming months.

“The idea behind the Meal Kit brand is linked to our fundamental vision of making daily meals exciting and with this we enable our customers to also enjoy the experience of cooking their favorite dish without having to worry about the ingredients or the exact ratio you need to use on your plate, ”he says.

Faasos has recently expanded into the food kit space with similar dishes to read for the kitchen, such as marinated chicken tikka, Hakka noodle recipes, exotic pasta, and more. The Swiggy food delivery platform is also running a similar pilot in Bengaluru and Gurugram.
The demand for meal kits and ready-to-cook kits can be seen as an alternative to weekend dinners, which are now lacking in many cities as consumers are still reluctant to visit restaurants and pubs.

“There was a certain amount of wallet spending on restaurant meals, especially on weekends when people usually want to try new cuisines. But after the covid, restaurant meals were hit”, said a food tech venture capitalist, who asked not to be named.

The previous investor added that the same consumer who dines on weekends is now a new category of customer for cloud kitchen and food delivery startups.
But given that many of these consumers are still skeptical of the hygienic standards of ordering in a restaurant or cloud-based kitchens, it makes sense for them to order meal kits with specific ingredients.
For example, cooking pasta at home may require the customer to purchase exotic ingredients such as cheddar cheese, green onions, etc., but since this is an experiment, the ingredients may be wasted after the first use.

“Indians won’t be using chives and cheddar cheese in their daily cooking, so if you can provide consumers with portions of these ingredients, then they can just put them (the ingredients) together at home, so people feel safe doing this at home, and your need for indulgence is also satisfied”, added the investor.

Ola Foods is also expanding its existing food brands such as Khichdi Experiment and Paratha Experiment, Jivrajka said the Khichdi Experiment brand has already passed the million-order mark.
“We currently cover 35-40% of door-to-door delivery customers and plan to expand our coverage to meet 75-80% of the demand for urban food delivery. “Our plans to expand offline formats are now on hold and we will review them once the COVID situation improves”, Jivrajka said.

Ola Foods was launched in response to increasing competition in the food delivery market, particularly from its competitors UberEats. However, UberEats exited the Indian market and sold its food delivery business to Zomato India in January due to falling margins and heavy cash consumption.

Ola Foods does not add restaurants or cafes like its competitors Swiggy and Zomato, but rather operates a network of delivery-only kitchens, commonly referred to as “cloud kitchens”. The Ola Foods brand currently operates more than 50 cloud kitchens in six cities across India.
Ola Foods is a spin-off of Foodpanda India, which was closed by Ola almost 18 months after its acquisition. In May 2019, Ola ceased the activities of Foodpanda India.

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Leading direct-selling supplier Amway India said on Thursday it was looking to increase door-to-door delivery orders five times this year and would invest Rs 30 crore to strengthen its supply chain and automation. The company, which began integrating offline to online (O2O) earlier this year, said it had seen a significant shift towards online sales from 33.6% in February 2020 to over 70% percent, and plans to record up to 5-6 lakh home delivery orders per month by the end of this year.

“In recent months, we have seen a rapid change in consumer behavior, especially in retail, with people increasingly migrating to online platforms to buy. Amway has also observed a similar trend,” – Amway India CEO Anshu Budhraja said in a statement.

With online sales having doubled, door-to-door orders have risen significantly and the company expects this trend to continue, he added.
“To ensure a smooth shopping experience and smooth last mile order delivery, we are working to strengthen our supply chain and logistics.

Online platforms will be a key part of Amway India’s future strategy with special focus online, driven by trends and consumer behavior, he said.

Sharing the company’s experience in door-to-door delivery, Sanjeev Suri, Vice President of Amway India – Global Omni Channel Logistics, said, “Currently we do over 2.8 lakh of door-to-door delivery, or about 70% to 80% of our total sales, out of 1 lakh of home deliveries before March, which represents 40% of our total sales.”

This reflects a new world order in which consumers demand everything with the click of a button. The trend is particularly relevant with Indian consumers embracing e-commerce, which is expected to grow 27% to $99 billion by the year 2024, according to the latest “Global Internet: Steep E-Commerce Curve” report from Goldman Sachs.

Amway India said that it is currently working together with 18 local and national distribution partners and plans to strengthen this network by the end of 2020 by adding some of the main national logistics partners.

“The company now serves 8,000 PIN codes and aims to grow to 15,000 PIN codes by adding more national players and leveraging its network.

“Amway is also looking to add 40 percent more third-party workforce across India to support and meet online demand,” he added.

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If you love to eat out, you can get great discounts on dinners as Groupon is offering up to 50% off at restaurants in September. The deals website offers discounts on dining at restaurants like Café Rouge, Patisserie Valerie and over 1,000 independent restaurants. Depending on the offer, diners can enjoy a 50% discount on meals, up to £10 per person, Monday to Wednesday at independent restaurants from September 07, 2020.

Diners can also benefit from a 25% discount, up to £5 per person, also from Thursday to Sunday. At Café Rouge and Patisserie Valerie, however, the reduction is limited to 15%, although it is available throughout the week.

To qualify for a discount, diners can go to the free Groupon app and view participating local restaurants, then select the appropriate Eat Out to Help Out offer.

It looks like the codes only offer up to £10 off for one person, so you may need to download multiple codes for more than one dinner; We’ve asked Groupon to confirm this and will update the story as soon as we hear back. .

The 50% discount code and 25% discount code can be used up to three times per week, and customers can purchase an offer on those days and then use it any day of the week. It is not clear if the 15% discount coupon can be used multiple times and if the code is valid for both food and drink; We asked Groupon to confirm.

However, offers may be used in conjunction with other offers on Groupon. Andy Washington of Groupon said, “The government’s Eat Out to Help Out plan has been extremely popular and has provided a much needed boost to the hospitality industry.

Over 100 million meals have been served through the government’s Eat Out to Help Out program.

It lasted until August and was designed for people to go out and spend money after the coronavirus lockdown was lifted. It gave diners a 50% discount of up to £10 per person on food and non-alcoholic drinks Monday through Wednesday when they dined.

Following its success, many restaurants have decided to expand their catering offer. Harvester, Pizza Hut, Toby Carvery, and Witherspoon’s are among chains extending the government’s Eat Out to Help Out program or offering their own similar discounts for part or all of this month.

Main streets in Britain and other retail destinations have had their best week since the start of the shutdown thanks to the Eat Out to Help Out program.

Asda revealed its own replacement deal in September. Meanwhile, Deliveroo is offering money to participate on its own initiative.

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Etsy sellers have been a major source of fancy face masks since the beginning of the pandemic, but it turns out that some of them are barely face masks.

Vendors sell masks made of fishnet, lace, and other materials with visible holes. Masks are often marketed for fashion (some have butterflies or rhinestones) and are advertised as “breathable”. Critics sometimes cite them as a more comfortable way to comply with the mask mandate.

They are also unlikely to be very effective in protecting against the spread of COVID-19. If the holes in a tissue are large enough to be seen, “then obviously viral particles can get through, so it offers very little protection,” said Amy Price, principal investigator at Anesthesia Informatics and Media. Stanford Lab, which has studied masks and contributed to the World Health Organization’s advice on using masks to protect against COVID-19.

The Verge has seen at least a dozen vendors offering mesh or lace masks with holes on the cover of Etsy listings for “mesh mask.” Many of these sellers have multiple listings.

Etsy is “not responsible” for determining the effectiveness of the skins listed on its platform, and sellers cannot make medical or health claims, an Etsy spokesperson told The Verge. At least one list of mesh masks that made medical and legal claims, highlighted in a viral tweet, has been removed.

While it’s not clear that skin mesh sales are particularly prevalent on Etsy, skin sales on Etsy have been huge. In April alone, more than 12 million face masks were sold on Etsy, for a total of around $133 million in sales. Etsy continued to promote sales of face masks in the months that followed. When you first open the site, a mask category is one of the first things we recommend. At least one thinner “breathable” mask appears on the first page of the listings.

A buyer wrote a review saying a mesh mask was “PERFECT” for someone who hates wearing a mask.

The seller of these masks, Stinnys, offers at least seven visibly transparent mask designs. Stinnys told The Verge that his masks are intended for festivals like Coachella and Burning Man and have been donated since before the pandemic. The listings state that the skins are “NOT designed for Covid use”.

“Most customers use them on disposables or N 95,” the company wrote in a message to The Verge.

Many mesh and lace masks are marketed for their style, and some listings specifically state that they are not designed to medical standards. One list says vaguely: “These are PURE masks! They are not intended for additional protection.”

Etsy also displays a disclaimer in search results and on product pages for face masks: “Items sold on Etsy, such as masks and hand sanitizers, are not medical grade. Etsy sellers may not make any medical or health claims. However, some sellers have been able to avoid this warning message by labeling their product as a “face cover” instead of a “face mask”.

A mesh mask “would be better than no mask,” but it would be better if the masks had two or three layers, said Manhar Dhanak, director of the Department of Mechanical and Ocean Engineering at Florida Atlantic University. Diapers, such as filters or even paper towels, can help absorb droplets expelled from the mouth that could carry the virus, Dhanak said.

Countries that made masks and social distancing compulsory at the start of the pandemic have seen lower rates of the spread of COVID-19, Price said, but there is still much research to be done on the effectiveness of “community masks”. “The need for a mask probably won’t go away,” Price said.

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eBay this week is celebrating its 25th anniversary with a 25% discount coupon on 25 brands by eligible sellers. You can shop on eBay and use coupon code PARTYFOR25 to get 25% off. No minimum purchase is required, but the sale is limited to a maximum value of $100 and the coupon does not support auction listings. Some Apple devices with an additional 25% discount include AirPods with wireless charging case, Apple TV 4K, Apple Watch, various Apple cable accessories, official iPhone cases, and more. These Apple products are sold by third party resellers on eBay and may be brand new or refurbished.

Ebay’s 25th Anniversary Sale is available until Monday, September 7 11:59 pm Pacific Time. Coupons can be used once by each customer. Visit eBay website for more details and check back our blog regularly to know about exciting deals and discounts.

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Did you know that companies that personalize their web experience through product suggestions experience a significant increase in conversion?
According to a report by Mckinsey & Co, 35% of purchases on Amazon are the result of its recommendation engine. These days, nearly every online business is leveraging product recommendations to improve customer satisfaction, increase revenue, and solidify personalization. Obviously, if done correctly, they can increase click-through rates, average order value, conversions, and other important business metrics.
What is a product recommendation engine?

It is a system that collects information and uses algorithms to make recommendations for the benefit of the client and the business. Information is accumulated for each user and analyzed based on categories such as past purchases, demographics, or search history. On this basis, the system delivers content that is tailored to the customer’s needs. Showing limited options of highly relevant products makes decision making easier. According to a Salesforce analyst, this system may represent a small percentage (7%) of visits, but a significant part of revenue (22%).

How to take advantage of product recommendations on websites?

When browsing or shopping online, shoppers expect a seamless and personalized experience. To meet this expectation and increase conversions, an advanced recommendation engine is more necessary than ever.

A Business Insider report reveals that while most customers are looking for an improved personalized experience, only 22% are satisfied with the level of personalization they receive. Improving the shopping experience through product recommendations gives your business a boost. The type of recommendation to show depends on where the buyer is on their trip.

Here are the best practices to consider when developing effective recommendations:

1. Home page

For any user visiting the website for the first time, the homepage is the main point of interaction. New visitors don’t have a specific intention in mind, and as a result, stores can’t collect enough data about them to recommend relevant products. Therefore, the recommendations for first-time home visitors go to great lengths to help them explore and discover products. Since you already have enough data for loyal customers, personalized product recommendations can be easily used. For example, if the consumer has bought a television before, it can display the latest television accessories.

Product recommendations that can be used include:

a. Most popular products: various rules can be based on popularity.
b. Best selling products.
c. Recently Released Items.
d. Products that have discounts or offers.
e. For returning visitors, products related to past purchases or discounts on recently viewed items.

2. Category pages

Category pages need to be differentiated accurately and quickly. Recommendations on category pages are almost similar to those on the homepage, although there is only one difference. The items displayed are specific to the category or subcategory that users see. Here, the products displayed are based on the interaction between the customers and the website.

Product recommendations that can be used include:

a. Top selling items in category.
b. Popular products in category.
c. Recently added products in category.
d. Products with offer or sale in the category.
e. For returning visitors, the items associated with their previous purchase in this category.

3. Product pages

Detailed information about the product you are selling is displayed on the product information page. When consumers visit a product page, we collect data to determine if this is their first product or if they have seen other products. Personalized suggestions can be provided using this available data. The recommendations on the product pages aim to increase the average order value and the conversion rate.

Product recommendations that can be used include:

a. Associated or complementary products (cross-selling).
b. Similar products.
c. Often bought together (top sellers).

4. Cart pages

During the last stage of the customer journey, it is essential to allow them to complete the transaction without distraction. However, companies can take this opportunity to drive sales by recommending products effectively. The main purpose of product recommendations on the shopping cart page is to increase the order value.

Product recommendations that can be used include:

a. Complements or accessories (cross-selling).
b. Recently Viewed Products.
c. Higher value alternative of products added to cart (best selling).
d. Add-ons to benefit from free shipping or other offers.
e. Products that are frequently purchased together for items added to the cart (best selling).

5. Order confirmation page

Most businesses believe the deal is complete after customers make the purchase. However, this is not always correct. Still, they should recommend items based on user interaction. The main purpose of this recommendation is to provide users with another hook so that they can continue their journey through the website and thus repeat the cycle. Knowing that we have important data at this point, these recommendations should be more personalized.

Product recommendations that can be used include:

a. Cross-category recommendation
b. Best sellers (related to items purchased)
c. Trendy items
d. New Arrivals

6. Error or exhausted pages

Reaching an “out of stock” or “404 error” page increases the chances that users will abandon the purchase. The exit rate is usually very high for these error pages, leading to possible loss of conversion. These pages can be turned into potential business opportunities by displaying top sellers (to keep users engaged), items based on browsing history, etc. This can act as an excellent catalyst to repeat the experience that would otherwise be interrupted.

Product recommendations that can be used include:

a. Products similar to out-of-stock or wanted items
b. Recently viewed articles
c. Best sale


Consumers access a website from different channels. Whether you’re developing your current recommendation engine or building one from scratch, you need to provide users with smart advice. Once a basic structure for product recommendations has been established, a detailed system of data entry and analysis should be implemented adding another layer of data. Therefore, applying machine learning can improve recommendations.

Companies can use a variety of product recommendations to increase revenue, customer experience, and engagement. But the key here is to consider the short and long term objects and implement them in a structured way. Therefore, a robust product recommendation engine will help your customers to make more informed decisions very easily, thus increasing your revenue and profits. Advanced product recommendation with cutting edge technology is the way to stay ahead of the competition.

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Those who are disheartened by the closure of Finders Keepers in Westover (5906 Washington Blvd) should be happy to hear that a new consignment store is coming to the same space, but with major new changes.
True to the spirit of the consignment store, Amber Scivolette takes a second-hand retail space and brings it back to life – Finders Keepers becomes Blossom and Buds Consignment.

The store will accommodate both children and adults. The offers will include clothing, shoes and accessories, as well as toys, books, games and other items.

The exterior, which is currently covered mainly in plastic, is also renewed. Scivolette said there will be a new panel and pressure wash coming soon.

The new store is scheduled to open in September, possibly with a soft opening around Thursday, September 10 or Friday, September 11.

While exact details have yet to be finalized, Scivolette said that Blossom and Buds will implement COVID-19 security measures. In the beginning it will mean great importance in selling items through Instagram, Facebook and other social networks. Scivolette said the store will offer contactless pickup if someone wants to buy something they’ve seen online.

While many locals opening new stores have had challenges, Scivolette says he has found a silver lining.

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