Why ecommerce business needs a mobile app, including the seven reasons listed below:

1. Customers are on the phone

In 2017, 92% of consumers used their mobile phones to shop online. By 2020, this increased to 99%. For most consumers, the phone is the preferred purchasing device because it is simple and convenient. If your business is not reachable through a mobile app, you will lose conversions.

2. Improve the customer experience

Despite having access to multiple channels, customers end up buying and buying on only one device: Mobile. This is where they spend most of their time – just think about how often you use your phone each day. A mobile app enables e-commerce businesses to improve their customer experience by creating an attractive and intuitive app that fits seamlessly into people’s daily routines.

3. Simple Marketing Tactics

Your mobile App helps in seamless integration of your landing page into Google AdWords. This makes it easier for customers to find and download your app, which can lead to a higher conversion rate. You can also add your AdWords tracking code to see which campaigns or search terms are converting users.

 4. Save Money on Market Research

You can set up surveys and conduct them as you wish, or ask consumers to rate certain features of your app. It can be difficult to determine exactly what type of consumer you are looking for before you have a design, but it is certainly easier to find these people after you get some basic information about who they are and what they want.

5. Better SEO

If you are planning to develop a mobile app for your company, you have to keep in mind that an e-commerce app can be adapted and supplemented to meet changing business needs. This keeps the product updated for current and future customers.

6. Future development for businesses

It’s no secret that more and more people are buying items on their phone or tablet. This trend is only going to continue in the next few years, so it is very important to have an app presence to follow consumers. For example, if you want to expand your e-commerce business in Canada, your customers may consider mobile apps one of your credentials before buying from you. It’s a small thing, but it can make a big difference over time.

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Broadband and network technology expert VCTI announced today that it had achieved customer growth of 53% in the first half of 2021 and expanded its services to all strategic customers. The company has had many successes in the areas of product innovation, partnership and leadership.

As part of an effort to bridge the country’s digital divide, the US federal and state governments are granting funding to expand broadband access to unserved and underserved communities at unprecedented levels. As a result, broadband service providers strive to clearly understand the technological options and the financial implications of those options in order to prioritize infrastructure and investment opportunities.

Excellent business development:

VCTI increased the number of new customers by 53% in the first half of 2021. New customers include GeoLinks, California’s fastest growing telecommunications company and Etheric Networks, a leader in wireless Internet services in the California Bay Area. The company also reported 100 percent customer loyalty.

New Product Innovation:

VCTI unveiled its new Broadband Investment Optimization service, which helps broadband service providers accelerate their process of identifying underserved communities and then analyzing, quantifying, prioritizing and optimizing opportunities for them.

Growing software service practice:

VCTI software services will continue to be accepted by existing customers. The consistently high quality, on-time and on-budget delivery of projects has enabled the company to expand its service commitments within its existing customer base and acquire new customers.

Extended partnership with ServiceNow:

VCTI’s NOCVue Service Enabler, which significantly improves the provisioning, activation and management of broadband subscribers, has been certified in the ServiceNow Store. An important part of automation is the detection and verification of what is active in the access network. In addition, VCTI is now a member of the ServiceNow Services Partner Program, which enables VCTI to provide implementations for the Now platform that can include consulting, outsourcing, outsourcing or custom application development.

VCTI Careers:

VCTI is currently recruiting to support its growth and plans to increase its workforce by 40% in 2021.

About VCTI:

VCTI is a leading global provider of network technology. VCTI provides technology expert resources for technology companies to develop complex network and cloud-based products. The company also offers software solutions and services that enable broadband providers to optimize their investments in network expansion, simplify operations and strengthen the path to digital transformation.

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In the digital age, it is impossible for companies or multinational corporations to create their own software for all of their needs. Due to common operational structures within companies, some companies have developed software products that they offer to other companies at minimal cost.

Technology companies have now developed these products for a variety of business needs, such as: CRM to manage contacts and customers, HRMS to manage employees and their attendance, payroll etc. There are points of sale to manage customers and sales in restaurants and F&B stores. Like Tally helps with bookkeeping. These are cloud-based softwares because the code is hosted on servers belonging to the company that provides this software in the form of subscriptions – known as SaaS (Software as a Service). The SaaS provider takes care of all technological issues, while the company can concentrate on its operational fronts.

Why is it gaining popularity?

In recent years, SMEs and large corporations have preferred turnkey, multi-vendor solutions to bespoke solutions. The turnkey solution has obvious advantages such as lower cost, faster deployment and time to market, no coding problems and a well-tested solution.

Companies can now focus on growth and expanding into new markets because the technological aspects are already taken into account. Multi-vendor e-commerce is inherently difficult to set up. Organizations need a complete solution that can cope with changing market conditions in order to work efficiently and effortlessly. This method should be automated and require little effort in terms of coding or maintaining a buffer of additional resources such as server space to handle the peak load season.

Benefits of SaaS-based e-commerce marketplace platforms:


Every aspect of software ownership, maintenance and upgrade is handled transparently by the SaaS solution for multiple providers. This significantly reduces the overall costs.

Complete Solution:

Building separate modules for each business process and aligning them to cover both core and advanced business processes is relatively easy.

Easy to use:

Different user levels can benefit from intuitive and simple interfaces. The simple learning curve allows for a quick introduction.

Easy Customization:

Microservices are easily customizable so that new functions and flows can be added quickly. For out-of-the-box business ideas, SaaS based e-commerce marketplaces are the ideal option.
Fast Integration:

It’s easy to combine a range of other logistics, payments, tax, ERP and CRM software, making it the most desirable solution.

Automatic Upgrades:

Frequent upgrades give companies a technological and competitive advantage. Companies can benefit from future-proof technical solutions instead of clinging to the rigid technology of outdated software.

Increased efficiency:

Multi-vendor SaaS software increases efficiency and production across the enterprise by automating activities quickly. B2B marketplaces require a more complex offer and are more SaaS-compliant than B2C marketplaces due to the large AOVs and complex workflows in B2B transactions.

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Big cosmetics sale banner vector illustration. Cosmetic products such as lipstick, eye shadows, mascara, eyeliner, nail polish, powder. Fashion shop or store, professional care. Make up.

Star brands include Nykaa’s all-time bestsellers such as Maybelline New York, Faces Canada, Lakme, Loreal Paris, Nykaa Cosmetics and many other premium brands. While the discounts offered at Nykaa’s Independence Day Sale speak for themselves, there is constant speculation about missing out on the best savings opportunities, especially for new buyers in the city. Coupon websites like Zoutons, a well-established name in the Indian affiliate industry, make your online shopping experience interesting by increasing your potential savings.

By integrating leading online retailers like Myntra, Ajio, Flipkart, Amazon and many more, Zoutons is one step ahead of the competition by bringing you exclusive news and updates on all sales and promotions in the world of digital shopping. The coupon aggregator has listed over 1000 categories on its website, covering all current and planned discounts for major Indian e-commerce brands.

Zoutons analyzes all the essential details and updates for the Nykaa 2021 Independence Day Sale and is ready to help its users get the most out of their spending.

The e-commerce giant launched the Independence Day sale on August 10 and will remain online until the 15th of this month. This 6-day Freedom Sale extravaganza gives you huge discounts of up to 70% on makeup, appliances, personal care, grooming, perfumes, fashion and accessories. Customers can also take advantage of additional benefits such as free shipping on certain orders.

Zoutons will help you in your bargain hunt by compiling a comprehensive list of all the discounts available on sales. Shop for kurtis, shirts, jeans, dresses, overalls, pants, shoes and bags from brands like Lavanya, Levis, Vero Moda, American Eagle, Biba, Jaipur Kurti and more. Users can discover similar offers highlighted in the Right to Freedom sale on Myntra.

Choose from a diverse collection of necklaces, jhumkis, rings, anklets and jewelry sets to complete your party outfits at unbeatable prices. For more variations, users can try Ajio Mania Live Sale with generous jewelry concessions.

Shop for your favorite makeup brands and essentials at Nykaa’s Independence Day Sale. Shop for cosmetics like highlighter, concealer, lipsticks, eye shadow palettes and save up to 40% on everything you buy.

From hair curlers and straighteners to epilators and bikini trimmers, you can find it all at 40% off. Order from popular brands like Nova, Vega, Philips, Panasonic – to name a few and buy high quality equipment at prices like never before.

Shop for top selling perfumes and toiletries like The Man Company, MCaffeine, Bombay Shaving Company, Beardo and thousands more. From body sprays to deodorants, shaving sets to colognes and aftershaves, you can find it all at a discount of up to 40%.

Zoutons is well equipped to be your personal shopper and offers great savings on all online shopping getaways. A new layout and a clean user interface make the Zoutons website a feast for the eyes for all online discount seekers. The website offers a category and catalog of stores with the latest offers which allows for faster access and simplifies the overall shopping experience.

Zoutons maintains a regularly updated news section that provides in-depth information on the latest shopping trends and updates from well-known brands and online stores, as well. The store’s coupon pages contain all-inclusive coupon filters that allow users to find deals on exactly what they want to buy. Besides special coupons such as discounts for new users, free shipping codes and referral codes, these shop pages also combine exclusive discount codes created in collaboration with online retailers and available only on the website.

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A sports session conducted by Birmingham high school students Cooper Schoenberg, Carter Lutz, Ethan Wise and Mitchell Greenberger has recently started and will continue through early September. Seniors who jointly host “The Student Section Podcast” bring together all kinds of exercise equipment for children up to 10 years of age. The equipment collected will benefit families maintained by the Brilliant Detroit Association.

Last summer, the teen teamed up with the nonprofit to host a book collection. Passionate about literacy, they mobilized the community and collected several thousand books for elementary school children.

Founded in 2015, Brilliant Detroit uses underutilized real estate to create daycare and family centers in neighborhoods. These homes offer programs and services to children all year round. In each location, neighbors come together for friendships, activities and learning to ensure families and children have everything they need to be fit, healthy and stable in school.

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Janya’s Closet offers some of the most stylish and trendy outfits for boys, especially girls. Whether a birthday party or a dance class, you will find an elegant option for every occasion. In addition to cute dresses, layered dresses and beautiful hair accessories for girls, “Janya’s Closet” will soon also be introducing deluxe outfits for children.

People often assume that children’s clothing consists of a simple dress and a t-shirt. But there is so much more that it is completely missing. Thanks to the advanced presence of social media in their lives, they are discovering that children’s fashion is at least as important. Numerous studies suggest that important habits should be taught during the formative years, so why not dress well?

If you are new to the business and looking for different ways to make your child stand out and look fashionable too, then take a few Janya’s Closet-style lessons.

This popular luxury fashion brand was born in 2014. Since the luxury couture brand was born, it has drawn the attention of celebrities and their little munchkins. We can’t wait to see the new collection that the exquisite brand has brought to the toddler store.

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PayPal expects high growth in the US, with new payment services, financial services, trading and trading instruments added every quarter. PayPal aims to offer consumers a range of services under one roof that go beyond mobile payments.

In previous quarters, PayPal said these new features could include things like improved direct deposit, check cashing, budgeting tools, bill payment, crypto support, subscription management and the instant purchase and checkout functionality. It also said it will get into trading using mobile shopping tools acquired through the $4 billion acquisition of Honey in 2019.

PayPal has not yet announced plans to incorporate the messaging component, but this feature makes sense as people today often combine chat and consent payment. Earlier this month, PayPal increased the purchase limit for cryptocurrencies from USD 20,000 to USD 100,000 for eligible PayPal customers in the US with no annual purchase limit.

However, he said from the start that the new features would include powerful savings, better bill payment with a better user experience and more bill issuers and aggregators plus quick bill access, direct deposit, budgeting tools, and both.

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The online travel platform Make My Trip has introduced a Travel Guarantee feature to help passengers discover and book alternative travel and last-minute financing options at times when the train ticket is not confirmed before ticket issuance.

The feature allows customers to update their unconfirmed train tickets to decide on a new booking by flight, taxi, bus or other train journey for a later date.

Parikshit Choudhary, commercial director of ground transportation at Make My Trip, said customers are looking for travel options that will ensure a successful trip amid changing travel policies during the pandemic. The travel guarantee is one of these measures to protect customers from the uncertainties associated with waiting list train reservations.

The biggest differentiator of this new feature is the 3x Refund policy, which protects the customers from sudden price increases, if they change their trip via an alternative mode of transport such as flights, taxis, etc. Overall, the new product offerings aim to ensure total safety for the rail customers.

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When Robyn Fenty, known worldwide as Rihanna, launched Fenty Beauty in 2017, she set out to create a cosmetics company that “make women all over the world feel locked in”. Perhaps an unexpected consequence: the beauty line has given her one of the most exclusive titles in the world: multimillionaire.

Rihanna is the richest musician in the world and the second richest artist behind Oprah Winfrey. Most of his fortune comes from Fenty Beauty worth.

Fenty Beauty was launched in 2017 with the goal of inclusion. Its products are available in a wide variety of colors. The foundation is available in 50 shades, including darker shades that are harder to find for women of color and has been modeled by an equally diverse group of people based on their display.

Shannon Coyne, co-founder of Consumer Products Consulting at Bluestock Advisors, said many women feel that there is no range that is right for their skin tone. It was light, medium, medium-dark, dark.

During the pandemic beauty companies are worth more than ever. The stocks of the biggest beauty companies like Estée Lauder and L’Oréal have rebounded, hit all-time highs and are trading at a staggering 7.5 times annual earnings.

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Workforce WindsorEssex has launched a new WEjobs and CV Builder portal in collaboration with the Department of Employment and Social Affairs for the City of Windsor.

The WEjobs portal combines several free tools for job search and career development from Workforce WindsorEssex including a versatile resume creator on a new user-oriented, personalized job search platform. It enables job seekers to rank their job search in more than 50 job boards at a time.

CEO of Workforce WindsorEssex Justin Falconer said Workforce WindsorEssex makes job search easy by limiting job openings to those who match the required skills and interests.

The intuitive WEjobs portal enables users to track and follow job vacancies, find related job vacancies and remove jobs that are of no interest to them. Users can configure their own skills.

Executive Director of Employment and Social Services at Windsor Andrew Wollen said WEjobs Portal was developed with Workforce WindsorEssex to meet these employment needs and fill a void in their community.  

Employers who have already published on any of the 50 plus job portals on the WEjobs portal will automatically share their job offers with applicants without any additional effort. This way job seekers no longer have to search dozens of job boards or review job vacancies on another website.

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