Credits: entrepreneur.com

Blogs are becoming increasingly popular with businesses as a way of building customer trust. Not only do blogs demonstrate your expertise in a particular area, they also provide an opportunity to solve problems for customers and offer solutions that no one else can.

Marketing departments around the world agree that creating a business blog contributes to building and enhancing a company’s reputation. They emphasize the importance of postings by staff members on the blog. In order to attract more members of the company to the idea of daily blogging, it is necessary to develop a culture in which everyone likes to blog about their successes.

For Syed Fazle Rahman, CEO of Hashnode, the financing of the round table marks the end of the first phase of the company’s development, which has developed at a rapid pace. Like so many great ideas, Hashnode took shape because its founder was tired of no one getting his needs met.

Developers could blog on platforms like Medium, but that would be like giving up control of their content and moving the traffic that is generated to the platform. Or they could publish through a personal WordPress account, but there would be no guarantee that other developers would adhere to it.

Enter hashnode which does exactly that. The platform enables developers to create their own blog pages in seconds without giving up their rights to content and traffic.

Well, in theory, but in practice, the site needs a critical mass to keep this promise – after all, it doesn’t make sense to post content for reading without a lot of developers in the community.

The success of Hashnode in this regard is one of the reasons for its success in attracting many well-known investors. Since the beginning of June, the community has grown 25 percent per month. It started with a hundred users and without brand recognition; Today there are over 1.3 million active users.

Rahman told Entrepreneur India that in 2019 developers had two main options for building an online portfolio using blogs: self-hosting or posting on third-party websites like Medium. They wondered how to create a platform that is the best of both worlds; a blogging platform that makes it possible to maintain content on their own domain and at the same time have an integrated developer community to create a first audience. This led to the co-founders founding Hashnode. They started in June 2020 and have seen rapid organic growth without spending any money on marketing.

Funding will focus on scaling the team and rolling out monetization. The company believes growth and monetization are essential. If they are successful, it won’t be difficult for them to raise more money in the future.

The platform is completely free for individual developers, but Rahman sees a time when Hashnode will be so ubiquitous that companies will want to use it to distribute their content as well. The platform would then bill these business users for posting on the platform, thus providing access to a very specific, but very large, subscriber audience.

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Credits: fool.com

Snap (NYSE: SNAP) and Pinterest (NYSE: PINS) are two fast growing social media companies that have flourished in the shadow of Facebook. Let’s take a look at why Snap has outperformed Pinterest so far and whether or not it will remain the strongest social media stock.

The impact of the pandemic on Snap and Pinterest:

The number of daily active users (DAU) on Snapchat increased by 22% to 265 million in 2020 and then increased by 23% to 293 million in the second quarter of 2021. Strong growth in the first two quarters impressed investors and Snap updated the title.

Snapchat’s growth has been more fluid as its DAUs have primarily used the platform to chat with friends, explore videos, use augmented reality (AR) lenses, and play embedded games.

The growth of Pinterest’s MAU has stalled as many of its new users have joined the platform to explore home activities such as recipes, crafts, home improvement and family activities during the period of pandemic. But when people started to leave their homes, they were spending less time on Pinterest.


Snap sales grew 46% to $ 2.51 billion in 2020. Analysts expect Snap’s annual sales to grow by 68% to $ 4.2 billion and the company expects sales to grow by about 50% over the next few years. Snap believes it can achieve this ambitious goal by expanding its own service advertising platform, selling a higher mix of more expensive video and AR ads and creating a “community shopping” ecosystem with visual search.

Pinterest revenue climbed 48% to $ 1.69 billion in 2020, then grew 102% year on year to $ 1.1 billion in the first half of 2021, the growth in average revenue per user (ARPU) and the rebound in the advertising market offsetting the sequential loss of MAU.

Pinterest anticipates more ‘headwinds to engagement’ as COVID-19 restrictions around the world loosen, but analysts still expect annual revenue to increase 55% to reach $ 2.62 billion. Unlike Snap, Pinterest didn’t provide any longer-term direction for the next few years.

Profitability and valuations:
Snap remains unprofitable on a GAAP basis, but its net loss declined in the first half of 2021 year-on-year to € 631.9 million in the first half of 2020. Analysts expect the company to generate its first non-GAAP earnings this year.

Pinterest outperformed GAAP with a net loss of $ 47.7 million in the first half of 2021 compared to a net loss of $ 241.9 million in the first half of 2020. The adjusted EBITDA was $ 262 million. Significant improvement compared to EBITDA’s loss of $ 87 million a year ago.

Pinterest is trading for 38 times future profits and 13 times this year’s sales. It’s fundamentally cheaper than Snap, but its lower ratings reflect dangerous growth after the pandemic.

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Credits: moneycontrol.com

Major EduTech Byjus said on Friday that they have partnered with NITI Aayog to provide free access to its technology-based learning programs for children across the country.

The project plans to set up a special working group to create a system to support knowledge, innovation and strategy. The team will also actively monitor and evaluate the implementation of the program to enable efficiency and ensure better scope of delivery in the areas such as health and nutrition; Education; Agriculture and water resources; basic infrastructure and financial inclusion and skills development.

Effective use of technology in education can contribute to transformation and membership with Byju gives students in these ambitious districts the opportunity to access quality education. The collaboration will have two main threads in which Byju’s Career Plus program (under Aakash + Byju) will identify 3,000 deserving grade 11 and 12 students who wish to apply for NEET and JEE and will provide high quality exam preparation coaching.

In addition, a voluntary program is being organized for school-age children (grades 6-12), who can receive scientific content from the Byju learning app for three years. Education is key to moving society forward and every child, regardless of their socio-economic background, deserves access to quality education.

For the Career Plus program, students are selected on the basis of a ready-made test and receive teaching materials and content as well as mentoring support and advice. The initiative will combine classroom and online learning and offer a hybrid educational model. In addition to centers dedicated to implementing the support, students are also provided with a digital infrastructure in the form of devices (tablets / smartphones).

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Credits: businesswire.com

Prosa’s partnership marks the company’s expansion in Mexico with the ability to enable seamless payment and banking solutions, including debit, credit, cross-border or installment payment products for small businesses.

EVP, i2c Global Head of Sales Kevin Fox said that they are excited to be part of the payment innovation wave in Mexico and to work with Prosa to bring world-class alternatives to the market. It works with one of Latin America’s largest electronic transaction processes and supports their mission to provide flexibility and speed for customers in Mexico and around the world to grow anywhere.

Prosa, through its CARNET acceptance mark, allows financial institutions issuing cards (credit, debit, vouchers, e-wallets, etc.) to access the entire electronic transaction network. This includes point of sale terminals, ATMs, e-commerce portals and more.

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Credits: Forbes.com

With a global pandemic, life has undeniably changed even more. Today’s most successful companies are entirely online. You can order almost anything right on your doorstep, from groceries to clothing to household items.

But as more and more online sellers emerge, it becomes more difficult to stand out. To be competitive, you need to know how to use the tools available and navigate the market intelligently. To learn more, Johnny Dominguez, founder of Vestige LLC, a high-growth Amazon retailer that helps companies increase profits through online automation, shared his top five tips for running a successful e-commerce business.

Dominguez founded Vestige based on his own experience in e-commerce after having worked as a successful partner or owner for more than 20 companies. When Johnny was approached by buyers looking for advice on expanding their online business, he realized that this was a deal waiting to be closed, and so Vestige was born.

Here are five tips that can help you make your own ecommerce business a success.

  1. Connect your online store to your brand

Anyone can open a business, become a retailer and make a profit on Amazon. However, if you’re too product-oriented and struggling to automate the multitude of technology channels available, you are likely to face several challenges. Dominguez suggests that you need to build a community of people who will want to buy your products. Find the audience to target and work on building connections and trust with them as you develop your personal brand.

  1. Execute orders promptly

Dominguez warns that prioritizing punctuality is paramount to Amazon and its customers. Customers expect their products to ship and arrive by the dates stated and no matter how good your product is, they will be disappointed if you don’t meet their expectations. To do this, you need a strong team that can process all incoming orders.

  1. Keep an eye on your accounts

Dominguez says that when you source products, negotiate with suppliers, apply for funding and so on, you will no doubt be managing multiple accounts. As a result, cash flow can be difficult to track. It is important to have a good understanding of all your finances so that you can analyze your progress and make the necessary changes to streamline your business. If you’re not financially savvy, take some classes and make sure your CPA goes over all of the numbers with you so you can stay on top.

  1. Build relationships

Dominguez notes that one of the key aspects of a business is the human element. You need to meet all of Amazon’s requirements and make sure that your company operates on the model they set. Additionally, you need to build a solid relationship with your customers by making sure that the product being sold is of the quality that the buyer expects. You can ask for reviews to build that trust and increase your brand’s credibility.

  1. Minimize risks through automation

Dominguez says that as the software fully automates the selling interface on Amazon, Vestige works with the Amazon Store, investors and suppliers to ensure the product meets the buyer’s original specifications. The advantages are that you have no inventory and therefore no risk. In addition to secure access to funds, there are also flexible sources of finance.

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Credits: thedrum.com

Digital retailing in Southeast Asia has grown 85% year-over-year and the region is on track to digitize nearly 80% of consumers by the end of 2021.
According to the annual SYNC Southeast Asia report from Facebook and Bain & Company, SEA growth surpasses China (5%), Brazil (14%) and India (10%).

Benjamin Joe, vice president, Southeast Asia, Facebook said it is clear that the pandemic continues to drive people online at an aggressive rate. The people of Southeast Asia are developing new habits of discovering, thinking and shopping online.

For new and established brands, these changes signal the need to rethink traditional e-commerce experiences and find creative ways to inspire and connect with customers online.

Praneeth Yendamuri, Consumer Products Partner of Bain & Company said Southeast Asia will undoubtedly overtake China and become the fastest growing digital economy in Asia Pacific. The gross value of goods (GMV) in e-commerce has grown by almost 80% year over year and we expect it to double in the next five years.

Top performing brand owners will focus on strategies to both capitalize on a post-pandemic digital boom in the region and protect themselves from the digital disruption that follows.

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Grocery delivery was once considered a luxury service for affluent suburban buyers who could afford to order several bags of produce. But a year after a large part of the country closed with door-to-door orders, industry analysts say food supplies in major stores have exploded and are likely to continue.

Restaurants have been robbed by the pandemic. According to the online booking service OpenTable, admissions and bookings fell 100% between April 2019 and April 2020 as the coronavirus swept the country. By the end of August 2020, more than 32,100 restaurants had closed, of which about 61% have closed permanently, according to a local business report from Yelp.

At the same time, home cooking is experiencing a cultural revival. People made their own sourdough bread, experimented with “soft” or Dalgona coffee, made their own canned vegetables and cooked carrots flavored with bacon. It has helped break the monotony of pandemic life for those stuck at home, but it has also allowed online delivery to more than triple its share of total grocery sales compared to 2019, according to a report by food market research firm Brick Meets Click 2021.

Walmart’s e-commerce sales in the United States grew 69% between 2019 and 2020, according to the company’s annual report. The new Walmart + loyalty program includes free shipping designed to increase online sales, Walmart CEO Doug McMillon said on a conference call in February. According to the company’s annual report, Kroger’s delivery business grew 150% in 2020 from the previous year. It has grossed over $10 billion in total online grocery sales, including delivery and collection. By the end of 2023, Kroger plans to double its digital activity compared to 2020.

But the cost of delivering groceries to grocers and consumers can be high. Order pickers are paid by the hour to walk the aisles and pick up items for online orders, a process that can be costly for a food business.

Grocery stores were designed for individual shoppers, not order pickers who process dozens of orders every hour. While supermarkets have improved their space during the pandemic to meet new demand, there is little room left to expand service without much effort.

But it would be much more expensive to ditch online delivery than to waste a few dollars on an order. Safeway FreshPass subscribers get free shipping on orders over $30. Kroger orders over $35 are also free. Amazon Whole Foods orders were free to all Prime subscription buyers, but Amazon recently announced to customers that a $9.95 delivery charge will be introduced in several regions, including Boston, Chicago and Portland.

Lawrence Hene, product manager at Ocado Solutions, the online grocery retailer, said grocery wholesale is a high volume, low margin industry and the complexity of online service has long made it so. For many grocers who tend to be an unprofitable channel, more and more costs are imposed on their stores to meet e-commerce demand.
In April, Kroger partnered with Ocado to open the nation’s first fully automated distribution center in Monroe, Ohio, designed to fill an order for 50 items in just five minutes. More than 1,000 robots roam the 375,000 square meter facility to collect food. Most deliveries are packed in a Kroger delivery truck, which is dropped off within 90 miles of the facility the next day. The company plans to open up to six more shipping centers in the United States between 2022 and 2023, it announced in March.

Online shoppers are 1.5 times more likely to visit online stores and sites and spend more than twice as much as those who are only in the store, she said. Kathryn Turner, who lives in Raleigh, North Carolina, told NBC News that she has gone from casual online grocer to regular grocer.
Although her grocery bill has gone up in part because she doesn’t visit stores to see sale items or offers that aren’t available online. She said it was worth it.

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Credits: wrcbtv.com

Why ecommerce business needs a mobile app, including the seven reasons listed below:

1. Customers are on the phone

In 2017, 92% of consumers used their mobile phones to shop online. By 2020, this increased to 99%. For most consumers, the phone is the preferred purchasing device because it is simple and convenient. If your business is not reachable through a mobile app, you will lose conversions.

2. Improve the customer experience

Despite having access to multiple channels, customers end up buying and buying on only one device: Mobile. This is where they spend most of their time – just think about how often you use your phone each day. A mobile app enables e-commerce businesses to improve their customer experience by creating an attractive and intuitive app that fits seamlessly into people’s daily routines.

3. Simple Marketing Tactics

Your mobile App helps in seamless integration of your landing page into Google AdWords. This makes it easier for customers to find and download your app, which can lead to a higher conversion rate. You can also add your AdWords tracking code to see which campaigns or search terms are converting users.

 4. Save Money on Market Research

You can set up surveys and conduct them as you wish, or ask consumers to rate certain features of your app. It can be difficult to determine exactly what type of consumer you are looking for before you have a design, but it is certainly easier to find these people after you get some basic information about who they are and what they want.

5. Better SEO

If you are planning to develop a mobile app for your company, you have to keep in mind that an e-commerce app can be adapted and supplemented to meet changing business needs. This keeps the product updated for current and future customers.

6. Future development for businesses

It’s no secret that more and more people are buying items on their phone or tablet. This trend is only going to continue in the next few years, so it is very important to have an app presence to follow consumers. For example, if you want to expand your e-commerce business in Canada, your customers may consider mobile apps one of your credentials before buying from you. It’s a small thing, but it can make a big difference over time.

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Credits: prnewswire.com

Broadband and network technology expert VCTI announced today that it had achieved customer growth of 53% in the first half of 2021 and expanded its services to all strategic customers. The company has had many successes in the areas of product innovation, partnership and leadership.

As part of an effort to bridge the country’s digital divide, the US federal and state governments are granting funding to expand broadband access to unserved and underserved communities at unprecedented levels. As a result, broadband service providers strive to clearly understand the technological options and the financial implications of those options in order to prioritize infrastructure and investment opportunities.

Excellent business development:

VCTI increased the number of new customers by 53% in the first half of 2021. New customers include GeoLinks, California’s fastest growing telecommunications company and Etheric Networks, a leader in wireless Internet services in the California Bay Area. The company also reported 100 percent customer loyalty.

New Product Innovation:

VCTI unveiled its new Broadband Investment Optimization service, which helps broadband service providers accelerate their process of identifying underserved communities and then analyzing, quantifying, prioritizing and optimizing opportunities for them.

Growing software service practice:

VCTI software services will continue to be accepted by existing customers. The consistently high quality, on-time and on-budget delivery of projects has enabled the company to expand its service commitments within its existing customer base and acquire new customers.

Extended partnership with ServiceNow:

VCTI’s NOCVue Service Enabler, which significantly improves the provisioning, activation and management of broadband subscribers, has been certified in the ServiceNow Store. An important part of automation is the detection and verification of what is active in the access network. In addition, VCTI is now a member of the ServiceNow Services Partner Program, which enables VCTI to provide implementations for the Now platform that can include consulting, outsourcing, outsourcing or custom application development.

VCTI Careers:

VCTI is currently recruiting to support its growth and plans to increase its workforce by 40% in 2021.

About VCTI:

VCTI is a leading global provider of network technology. VCTI provides technology expert resources for technology companies to develop complex network and cloud-based products. The company also offers software solutions and services that enable broadband providers to optimize their investments in network expansion, simplify operations and strengthen the path to digital transformation.

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Credits: yourstory.com

In the digital age, it is impossible for companies or multinational corporations to create their own software for all of their needs. Due to common operational structures within companies, some companies have developed software products that they offer to other companies at minimal cost.

Technology companies have now developed these products for a variety of business needs, such as: CRM to manage contacts and customers, HRMS to manage employees and their attendance, payroll etc. There are points of sale to manage customers and sales in restaurants and F&B stores. Like Tally helps with bookkeeping. These are cloud-based softwares because the code is hosted on servers belonging to the company that provides this software in the form of subscriptions – known as SaaS (Software as a Service). The SaaS provider takes care of all technological issues, while the company can concentrate on its operational fronts.

Why is it gaining popularity?

In recent years, SMEs and large corporations have preferred turnkey, multi-vendor solutions to bespoke solutions. The turnkey solution has obvious advantages such as lower cost, faster deployment and time to market, no coding problems and a well-tested solution.

Companies can now focus on growth and expanding into new markets because the technological aspects are already taken into account. Multi-vendor e-commerce is inherently difficult to set up. Organizations need a complete solution that can cope with changing market conditions in order to work efficiently and effortlessly. This method should be automated and require little effort in terms of coding or maintaining a buffer of additional resources such as server space to handle the peak load season.

Benefits of SaaS-based e-commerce marketplace platforms:

Profitable:

Every aspect of software ownership, maintenance and upgrade is handled transparently by the SaaS solution for multiple providers. This significantly reduces the overall costs.

Complete Solution:

Building separate modules for each business process and aligning them to cover both core and advanced business processes is relatively easy.

Easy to use:

Different user levels can benefit from intuitive and simple interfaces. The simple learning curve allows for a quick introduction.

Easy Customization:

Microservices are easily customizable so that new functions and flows can be added quickly. For out-of-the-box business ideas, SaaS based e-commerce marketplaces are the ideal option.
Fast Integration:

It’s easy to combine a range of other logistics, payments, tax, ERP and CRM software, making it the most desirable solution.

Automatic Upgrades:

Frequent upgrades give companies a technological and competitive advantage. Companies can benefit from future-proof technical solutions instead of clinging to the rigid technology of outdated software.

Increased efficiency:

Multi-vendor SaaS software increases efficiency and production across the enterprise by automating activities quickly. B2B marketplaces require a more complex offer and are more SaaS-compliant than B2C marketplaces due to the large AOVs and complex workflows in B2B transactions.

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