Ticketing website BookMyShow, which launched a pay-per-view vertical streaming BookMyShow feed, is set to add several new titles to its library this month. Films on offer include the Icelandic horror thriller I Remember You, the English horror film The Power, the mysterious drama Midsommar, the family adventure comedy The Witches, and the romantic comedy Superintelligence.
Launched in February with 600 movie titles and is expected to serve 2,000 movies over the next 9-12 months, BookMyShow’s Transaction Video-on-Demand (TVoD) service offers a range of independent Hollywood, Hindi and abroad. American studios like Sony Pictures, Warner Bros and Universal Pictures, Indian production companies like Viacom18, Shemaroo and Rajshri Productions and regional content providers like Divo and Sillymonks.
It can be viewed on the BookMyShow mobile app and website, as well as Apple TV, Android TV, Firestick, Chromecast, and Desktop browsers. With BookMyShow Stream, users can enjoy features like offline viewing and downloading.
BookMyShow was founded in 2007 and is owned by Big Tree Entertainment Pvt Ltd. Historically, the Network18 media and entertainment group’s investments have been made by Mukesh Ambanis Reliance Industries, as well as global investors such as Accel Partners and SAIF Partners. Network18 currently owns a 39% stake in BookMyShow.
“TVoD, which sits somewhere between theater and subscription platforms, is a legitimate window of opportunity that exists in India. Ashish Saksena had described the latest move as an extension of the company’s movie ticketing business, rather than a compromise or win-win solution.
After a few sporadic attempts, TVoD or the pay-per-view model that allows users to pay for individual offers rather than a full library of content, saw its first big hit in the Indian market last year. Zee Entertainment Enterprises Ltd launched Zee Plex in October, while Shemaroo Entertainment launched a TVoD box office service ShemarooMe in July.
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