Avito, Russia’s leading online classifieds platform, overtake US-based Craigslist as the world’s most visited classifieds website based on performance in November 2021. According to Similarweb, the total number of visits to Avito reached 279.6 million in November. Users spent an average of almost 12 minutes per visit on the platform and viewed more than 11 pages of ads. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website visits by the total number of visitors.
Avito has also become the world leader in terms of total post count, with over 86 million ads currently active on the site. Craigslist is the only one that does not disclose the total number of ads posted on its platform.
Avito was also ranked 14th in Similarweb’s global e-commerce and shopping website rankings, and was named first among Russian online marketplaces for displaying the best behavioral metrics among Russian services.
In October, the Avito mobile app took first place in Russia in various ratings of domestic shopping apps from the App Annie analytics service. The Avito mobile app was ranked as a leader based on the number of active users, the total number of sessions, the time users spent using the app, and the total number of downloads since the app was released.
Vladimir Pravdivy, CEO of Avito said:
Avito is a unique phenomenon in Russia: It has become a household name, like Google. Avito has also become a way of life for many Russians and there is even a new profession that has come out of activity on our platform called Avitolog. All this has been possible because Avito is the largest and safest platform in the country to satisfy a wide range of daily needs, from buying and selling goods and cars, to searching for work and services, renting a house and much more.
Avito is not only a favorite tourist destination for all Russians, but also an important platform for the development of small, medium and large companies. Our focus on creating value for our customers, coupled with our constant innovation has allowed us to become number one in Russia and now in the world. But we are not stopping there and we will continue to move forward and develop new models to strengthen our leadership in Russia and in the world.
About Avito
Avito is Russia’s leading classifieds service with nearly 50 million monthly users and more than 86 million active ads posted on its platform. It is a well-known name across the country for providing secure and convenient transactions for individuals and small and medium-sized businesses. Users can find and sell a wide range of products, as well as list jobs, services, property and more. And by giving used items a second life, Avito users help the environment. The company estimates that in 2020 goods traded on the platform saved around 18 million tons of greenhouse gas emissions, enough material to create 23 new landfills. Avito is an integrated service that offers delivery through Avito Delivery, which allows users to shop throughout Russia. Avito was ranked as the most visited classifieds site in the world by website analytics platform Similarweb in November 2021.
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